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Future of digital aimia 2009

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Future of digital aimia 2009

Future of digital aimia 2009

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  • .. Or what I learnt about Digital and social media in 2009

    Similar to Dale: no numbers.

    We’ve spent the last 50 minutes talking technology.

    Getting & holding people’s limited attention

    This is going to be a little random and unstructured: hang on!
  • Take offence to anything I state here ….

    The biggest theme: do we have our heads up our technological arses?
  • I am from Microsoft

    We do software technology. Lots of it.

    Microsoft is not evil

    6000+ bloggers

    Lots of twitterers, including up my management chain to 4 levels; Australian and others

    Engagement via Linkedin, Facebook etc. strong use. Ben Harrison from Microsoft in the Audience

    Example: Engineering Windows 7 Blog. Senior Execs & engineers on decisions.

    AU impact of blogs into the product.

    Even @bing using ^ to communicate
  • My boss’s boss is such a kind and supportive fellow 

  • have a confession

    I was once a highflying sales man….
  • I have a confession

    I have said some negative things on social media, ironically in social media

    For instance: 120% of australians will be using social media

    Social media experts, blah blah blah

    Do we have our collective heads up our arses? We are eastern Sydney … this is not Australia.
  • To a Social media practitioner

    And with that sales background, with some marketing mixed in…

    … see the online/social/digital world…
  • I work online

    As it happens, my target “audience” is largely online

    Converse through a variety of media: twitter, ustream, blogs

    --

    Blogs, video, twitter etc throughout 2009 to a point where “digital and social” is the central premise

    Guess what: 1 in 3 AU on Facebook.
  • This is where I get controversial
  • Problem 1: Technology! Geeks!

    It’s bright!

    It’s shiny!

    Let’s make an app! Oh, people aren’t viewing it. Oh shite.
  • Social media is

    Easy

    Faddish

    It is the now

  • The Easy way Out

    Secondly, attempt at socialise a brand

    Simple reason: you go where the concentration is

    Going Viral is not Social … it is merely wishing for impressions

    CEO Blogs: PR trained, talk in management speak (synergies, end-of-the-day, detailed programmatic specifity)

    Faceless twitter personas

    Crowd sourcing via a lame competition video, hoping it goes viral




  • Social is cheap, too!
  • Are we selling a furphy?

    We, as an industry have missed an opportunity: and this is the future 2010.

    I implore you to do more!

    Otherwise this is a furphy

    Big ideas

    The technology is out there
  • People talk to people

    People buy from people they like

    People tell and retell stories

    It’s a community

    Online, communication is easier.
  • Noone (in their right mind) talks to billboards

    How do you “friend” a Brand?
  • Taking it too far

    Yes, there is more to this image

    No, this is not me
  • Connect the stars within organisations; the latent talent.

    Through digital to get leverage

    To the customers/audience/constituents

    community

    As people.

    Real people

    Evidences: Tip Hereth, Amnesia Razorfish Windows 8 22-10-2009 launch 3000 viewers

    Your perception of an organisation is altered if you know somewhere who works there.

    Family pack
  • Challenge for 2010

    To use the latent talent within you / your customer’s organisation and make them social-famous.

    Change the perception of the brand.
  • Future of Digital

    Use the cool toys to connect
    But connect real people to real people


    People. Emotional connections.

    Emotions get attention
  • At your service

    Penance

    Talk to your customers
  • Transcript

    • 1. Nick Hodge Professional Geek, Microsoft @nickhodge, nhodge@microsoft.com THE FUTURE OF DIGITAL
    • 2. I HAVE A CONFESSION
    • 3. BUT IT’S SOCIAL: IT’S NOW!
    • 4. DIGITAL
    • 5. MGMT SEZ: DO WANT “ROIS, POCS, CASE STUDIES”
    • 6. AIMIA Exclusive One-time Offer for 2010
    • 7. WITH PEOPLE & EMOTIONS, DIGITAL IS… the future of PR the future of Customer Service the future of Marketing the future of Sales
    • 8. Nick Hodge Professional Geek Microsoft Australia nhodge@microsoft.com @nickhodge

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