.. Or what I learnt about Digital and social media in 2009Similar to Dale: no numbers. We’ve spent the last 50 minutes talking technology.Getting & holding people’s limited attentionThis is going to be a little random and unstructured: hang on!
Take offence to anything I state here ….The biggest theme: do we have our heads up our technological arses?
I am from MicrosoftWe do software technology. Lots of it.Microsoftis not evil6000+ bloggersLots of twitterers, including up my management chain to 4 levels; Australian and othersEngagement via Linkedin, Facebook etc. strong use. Ben Harrison from Microsoft in the AudienceExample: Engineering Windows 7 Blog. Senior Execs & engineers on decisions.AU impact of blogs into the product.Even @bing using ^ to communicate
My boss’s boss is such a kind and supportive fellow
have a confessionI was once a highflying sales man….
I have a confessionI have said some negative things on socialmedia, ironically in social mediaFor instance: 120% of australians will be using social mediaSocial media experts, blah blahblahDo we have our collective heads up our arses? We are eastern Sydney … this is not Australia.
To a Social media practitionerAnd with that sales background, with some marketing mixed in…… see the online/social/digital world…
I work onlineAs it happens, my target “audience” is largely onlineConverse through a variety of media: twitter, ustream, blogs--Blogs, video, twitter etc throughout 2009 to a point where “digital and social” is the central premiseGuess what: 1 in 3 AU on Facebook.
This is where I get controversial
Problem 1: Technology! Geeks!It’s bright!It’s shiny!Let’s make an app! Oh, people aren’t viewing it. Oh shite.
Social media isEasyFaddishIt is the now
The Easy way OutSecondly, attempt at socialise a brandSimple reason: you go where the concentration isGoing Viral is not Social … it is merely wishing for impressionsCEO Blogs: PR trained, talk in management speak (synergies, end-of-the-day, detailed programmatic specifity)Faceless twitter personasCrowd sourcing via a lame competition video, hoping it goes viral
Social is cheap, too!
Are we selling a furphy?We, as an industry have missed an opportunity: and this is the future 2010. I implore you to do more!Otherwise this is a furphyBig ideasThe technology is out there
People talk to peoplePeople buy from people they likePeople tell and retell storiesIt’s a communityOnline, communication is easier.
Noone (in their right mind) talks to billboardsHow do you “friend” a Brand?
Taking it too farYes, there is more to this imageNo, this is not me
Connect the stars within organisations; the latent talent.Through digital to get leverageTo the customers/audience/constituentscommunityAs people.Real peopleEvidences: Tip Hereth, Amnesia Razorfish Windows 8 22-10-2009 launch 3000 viewersYour perception of an organisation is altered if you know somewhere who works there.Family pack
Challenge for 2010To use the latent talent within you / your customer’s organisation and make them social-famous.Change the perception of the brand.
Future of Digital Use the cool toys to connectBut connect real people to real peoplePeople. Emotional connections.Emotions get attention
At your servicePenanceTalk to your customers
Future Of Digital Aimia 2009
THE Future of digital<br />Nick Hodge<br />Professional Geek, Microsoft<br />@nickhodge, firstname.lastname@example.org<br />