Malta Igaming Seminar SEO workflow

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A general overview of how to plan resource for a big seo project

A general overview of how to plan resource for a big seo project

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Transcript

  • 1.
      Seo Introduction and Workflow
  • 2.
      Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts
  • 3.
      SEO is complex! (kind of)
  • 4.  
  • 5.
      Search Engines use software to 'see' the internet.
  • 6.
      Link building
  • 7.
      Links matter
      66.46%
    • = link related
  • 8.
      Links are votes
  • 9.
      Best votes take time and effort to win
  • 10.
      Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts
  • 11.
      Winning votes is a persuasion / communication process
  • 12.
      Winning 'votes' is requires: - Social competence - Sales / negotiation skills - A plan...
  • 13.
      Workflow is key
  • 14.
      Right skills, right price.
  • 15.
      Organise people & resources
  • 16.
      Create efficiency - Reduce costs
  • 17.
      Get positive ROI
  • 18.
      Workflow
  • 19.
      The following is a 'generic' example of a sales CRM infrastructure – it won't necessarily work for you!
  • 20.
      Overall Schema of a 'sales crm' project
  • 21.
      Collect data for tasks
  • 22.
      Majestic for data collection
  • 23.
      URL's from clique hunter/fresh index
  • 24.
      Filter data for tasks
  • 25.
      Filter using these metrics
  • 26.
      Import to Zoho CRM
  • 27.  
  • 28.
      'Yes'
  • 29.
      'Yes'
  • 30.
      'No'
  • 31.
      'No'
  • 32.
      No response
  • 33.
      No response
  • 34.
      Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts
  • 35.
      SEO Team Structure
  • 36.
      SEO Team
  • 37.
      Org Structure : More advanced
  • 38.
      Cost of resource
  • 39.
      Grading people by levels.
  • 40.
    • Import level 4,
    • 41. Maybe import level 3,
    • 42. Locals for level 2 & 1
    • 43. Offshore for level 1 and below
  • 44. http://www.itjobswatch.co.uk/jobs/uk/seo.do
      Relative demand is growing for SEO'ers,
  • 45. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4
    • Import level 4, maybe level 3, locals for level 2
  • 46. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4
    • Import level 4, maybe level 3, locals for level 2 & below
  • 47.
    • Team Structure / Costs
  • 48.
      SEO Team
  • 49.
      Org Structure : More advanced
  • 50.
      Org Structure : More output, less pay
  • 51. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4
    • Better systems, less competence needed – lower staff costs
  • 52.
      Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts
  • 53.
      SEO is all about people
  • 54.
      There is no short cut on hiring the top managers.
    • Constantly think about workflow efficiency.
    • 55. SEO is vote winning, so be worth voting for.
  • 56.
      Thanks!