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<ul>Seo Introduction and Workflow </ul>
<ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
<ul>SEO is complex! (kind of)  </ul>
 
<ul>Search Engines use software to 'see' the internet.  </ul>
<ul>Link building </ul>
<ul>Links matter </ul><ul>66.46% <li>= link related </li></ul>
<ul>Links are votes </ul>
<ul>Best votes take time and effort to win </ul>
<ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
<ul>Winning votes is a persuasion / communication process </ul>
<ul>Winning 'votes' is requires: - Social competence - Sales / negotiation skills - A plan...  </ul>
<ul>Workflow is key </ul>
<ul>Right skills, right price. </ul>
<ul>Organise people & resources </ul>
<ul>Create efficiency - Reduce costs  </ul>
<ul>Get positive ROI </ul>
<ul>Workflow  </ul>
<ul>The following is a 'generic' example of a sales CRM infrastructure – it won't necessarily work for you! </ul>
<ul>Overall Schema of a 'sales crm' project </ul>
<ul>Collect data for tasks </ul>
<ul>Majestic for data collection </ul>
<ul>URL's from clique hunter/fresh index </ul>
<ul>Filter data for tasks </ul>
<ul>Filter using these metrics  </ul>
<ul>Import to Zoho CRM </ul>
 
<ul>'Yes' </ul>
<ul>'Yes' </ul>
<ul>'No' </ul>
<ul>'No' </ul>
<ul>No response </ul>
<ul>No response </ul>
<ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
<ul>SEO Team Structure </ul>
<ul>SEO Team </ul>
<ul>Org Structure : More advanced </ul>
<ul>Cost of resource </ul>
<ul>Grading people by levels. </ul>
<ul><li>Import level 4,
Maybe import level 3,
Locals for level 2 & 1
Offshore for level 1 and below </li></ul>
http://www.itjobswatch.co.uk/jobs/uk/seo.do <ul>Relative demand is growing for SEO'ers,  </ul>
http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Import level 4, maybe level 3, locals ...
http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Import level 4, maybe level 3, locals ...
<ul><li>Team Structure / Costs </li></ul>
<ul>SEO Team </ul>
<ul>Org Structure : More advanced </ul>
<ul>Org Structure : More output, less pay </ul>
http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Better systems, less competence needed...
<ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
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Malta Igaming Seminar SEO workflow

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A general overview of how to plan resource for a big seo project

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Transcript of "Malta Igaming Seminar SEO workflow"

  1. 1. <ul>Seo Introduction and Workflow </ul>
  2. 2. <ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
  3. 3. <ul>SEO is complex! (kind of) </ul>
  4. 5. <ul>Search Engines use software to 'see' the internet. </ul>
  5. 6. <ul>Link building </ul>
  6. 7. <ul>Links matter </ul><ul>66.46% <li>= link related </li></ul>
  7. 8. <ul>Links are votes </ul>
  8. 9. <ul>Best votes take time and effort to win </ul>
  9. 10. <ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
  10. 11. <ul>Winning votes is a persuasion / communication process </ul>
  11. 12. <ul>Winning 'votes' is requires: - Social competence - Sales / negotiation skills - A plan... </ul>
  12. 13. <ul>Workflow is key </ul>
  13. 14. <ul>Right skills, right price. </ul>
  14. 15. <ul>Organise people & resources </ul>
  15. 16. <ul>Create efficiency - Reduce costs </ul>
  16. 17. <ul>Get positive ROI </ul>
  17. 18. <ul>Workflow </ul>
  18. 19. <ul>The following is a 'generic' example of a sales CRM infrastructure – it won't necessarily work for you! </ul>
  19. 20. <ul>Overall Schema of a 'sales crm' project </ul>
  20. 21. <ul>Collect data for tasks </ul>
  21. 22. <ul>Majestic for data collection </ul>
  22. 23. <ul>URL's from clique hunter/fresh index </ul>
  23. 24. <ul>Filter data for tasks </ul>
  24. 25. <ul>Filter using these metrics </ul>
  25. 26. <ul>Import to Zoho CRM </ul>
  26. 28. <ul>'Yes' </ul>
  27. 29. <ul>'Yes' </ul>
  28. 30. <ul>'No' </ul>
  29. 31. <ul>'No' </ul>
  30. 32. <ul>No response </ul>
  31. 33. <ul>No response </ul>
  32. 34. <ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
  33. 35. <ul>SEO Team Structure </ul>
  34. 36. <ul>SEO Team </ul>
  35. 37. <ul>Org Structure : More advanced </ul>
  36. 38. <ul>Cost of resource </ul>
  37. 39. <ul>Grading people by levels. </ul>
  38. 40. <ul><li>Import level 4,
  39. 41. Maybe import level 3,
  40. 42. Locals for level 2 & 1
  41. 43. Offshore for level 1 and below </li></ul>
  42. 44. http://www.itjobswatch.co.uk/jobs/uk/seo.do <ul>Relative demand is growing for SEO'ers, </ul>
  43. 45. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Import level 4, maybe level 3, locals for level 2 </li></ul>
  44. 46. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Import level 4, maybe level 3, locals for level 2 & below </li></ul>
  45. 47. <ul><li>Team Structure / Costs </li></ul>
  46. 48. <ul>SEO Team </ul>
  47. 49. <ul>Org Structure : More advanced </ul>
  48. 50. <ul>Org Structure : More output, less pay </ul>
  49. 51. http://www.itjobswatch.co.uk/jobs/uk/seo.do Level 3 Level 2 Level 1 Level 4 <ul><li>Better systems, less competence needed – lower staff costs </li></ul>
  50. 52. <ul>Part 1: SEO Overview Part 2: SEO Processes Part 3: Resources Needed Part 4: Final Thoughts </ul>
  51. 53. <ul>SEO is all about people </ul>
  52. 54. <ul>There is no short cut on hiring the top managers. <li>Constantly think about workflow efficiency.
  53. 55. SEO is vote winning, so be worth voting for. </li></ul>
  54. 56. <ul>Thanks! </ul>
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