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Split Testing Using Real Data

by VP, Digital Strategy at W.L. Snook & Associates, Inc. on Jun 30, 2012

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This is my presentation from June's Shame On UX, where we focused on split testing using real conversion data and confidence intervals to evaluate test results.

This is my presentation from June's Shame On UX, where we focused on split testing using real conversion data and confidence intervals to evaluate test results.

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