Is it always the designers’ fault? “Sufficiently advanced incompetence is indistinguishable from malice.”
What’s the business case for avoiding deceptive UX?
What can we measure?• Repeat visits from the same users• Customer service calls• Rate of new signups• Problems on social media
Paul Ford Why Wasn’t I Consulted? http://www.ftrain.com/wwic.htmlThe web is not... a publishing medium. The web is a customerservice medium. “Intense moderation” in a customer service medium is what “editing” was for publishing.
Alan Cooper “The pipeline to your corporate soul”http://www.cooper.com/journal/2011/09/the_window_to_your_corporate_s.html