1. Why Now Could be the Best Time Ever to be a PR & Marketing Pro… … And how to make sure That you grab this unique opportunity!

2. Public Relations: Nothing Has Changed in 50 Years

3. Public Relations: Everything Has Changed in 50 Years

9. “ Your Brand is What Google Says It Is,” -Author, David Meerman Scott

10. Is Starbucks Instant Java a Loser?

11. Here’s My Content Marketing

12. As I was finishing the presentation, an Email came from Starbucks

14. Public Relations & Content Marketing Inextricably Intertwined

15. Content Marketing: It’s a Fundamental Mindset Change! Content marketing is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way. By delivering content that is vital to your target market you will begin to take on a trusted and valuable role in their lives. That’s the essential first step of turning prospects into customers.

18. A Trip Through the Marketing Time Machine: 1958 to 2008

19. Dawn Donut 1958

21. Dawn Foods Website 1998 The classic brochureware site—not serious about the web

22. 2008 Reality: Buyers Go 1 st to Web Who would consider huge B2B print campaign?

23. At Long Last, Mega Change

24. "If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)

25. It’s All About Inbound Marketing Your buyers find you

26. Old Media Role is the New Role of PR Connect a community of buyers and sellers through relevant and compelling information.

29. Star Trek 23 rd Century Communicator— Boring!

30. 21 st Century iPhone— Now We’re Talking… and a whole lot more

33. Old David Lawrence Website

34. Old David Lawrence Interior Page

35. New David Lawrence Website

36. When You Really Need Help

39. New Version Launch Targets Press and Analysts with Unique Content

41. How Can You Break Through the PR Clutter?

42. 400% Increase in Blender Sales

44. The Key to Your Success: Don’t Just Influence the Media Be the Media

46. You Will Surf the Content Marketing Tsunami!