Since the opening of the iPhone app store, many developers have turned themselves into true success stories. While these stories are more exception than rule, their telling has inspired countless others to give iPhone development a shot. The app store is a revolution in software distribution, and it gives independent developers the power to make their own success. If you are considering becoming an iPhone developer, or if you are just curious what it's all about, this session is for you. You will learn how to get the SDK, how to join the iPhone developer program and some common iPhone business models. We will also look at the technical side of iPhone development and get a look at the tools of the SDK. Since this session falls on the day of the release of iPhone OS 3.0, we will also get a good look at the new features in the OS and SDK that enable even more rapid development and new business models.

1. http://www.flickr.com/photos/eperales/143729787/
WHO WANTS TO BE A MILLIONAIRE?
What it Takes to Become an iPhone Developer
© 2009 Nathan Eror & Free Time Studios

2. The iPhone is a revolutionary handset. But it is also
the key to a virtual gold mine — the iTunes App
Store, where independent developers can become
multimillionaires in just a year.
[WIRED 9/19/08]
© 2009 Nathan Eror & Free Time Studios

3. “I’m not going to be a millionaire in the next
month, but I’d be shocked if it didn’t happen at the
end of the year. If it weren’t for taxes I would be a
millionaire right now.”
[Ethan Nicholas - developer of iShoot in WIRED 2/12/09]
© 2009 Nathan Eror & Free Time Studios

4. BUSINESS PLAN
1. Build an iPhone app.
2. Put it on the App Store.
3. Profit!
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5. THE APP STORE
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6. THE BAD NEWS
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7. 50,000+ APPS
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8. 13,000+ DEVS
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9. 11 MONTHS
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10. 4,071 NEW APPS
THIS MONTH!
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11. 254 / DAY
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12. THE GOOD NEWS
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13. 30,000,000+ DEVICES
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14. APPLE HANDLES
THE DETAILS
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15. EXECUTE THE PLAN
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16. 1. BUILD AN IPHONE APP
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17. GET YOUR HARDWARE
A Mac iPhone or iPod Touch
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18. ENROLL IN THE PROGRAM
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19. GET YOUR SOFTWARE
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20. Objective-C Xcode
WRITE YOUR CODE
Interface Builder GDB
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21. 1. BUILD AN IPHONE APP
• Get your hardware
• A Mac
• An iPhone or iPod Touch
• Enroll in the Apple Developer Program
• Sign up for the free program at http://developer.apple.com/iphone/
• Apply for the Standard Developer Program - $99
• Get your software
• Download the free iPhone SDK from http://developer.apple.com/iphone/
• Write your code
© 2009 Nathan Eror & Free Time Studios

22. 2. PUT IT ON THE APP STORE
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23. PROGRAM PORTAL
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24. ITUNES CONNECT
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25. 2. PUT IT ON THE APP STORE
• Accept the contract agreements on iTunes Connect (do this as early as possible)
• Create a Distribution Profile at the Program Portal
• Build and sign your final app
• Add your app in iTunes Connect:
• Fill in your app details
• Add icons and screenshots
• Choose your pricing tier
• Choose the stores (countries) you want to sell in
© 2009 Nathan Eror & Free Time Studios

26. 3. PROFIT!
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27. YOU’RE ON YOUR OWN
© 2009 Nathan Eror & Free Time Studios

28. TIPS FROM THE TRENCHES
• Apply for the program and sign the contracts early!
• Follow iPhone developers on Twitter
• Spend some time with the official documentation
• Don’t be afraid to ask questions
• Resources:
• http://spreadsheets.google.com/ccc?key=p3LA_Q08eM-VAAyq03ZSjYQ
• http://www.mobileorchard.com/
• http://148apps.biz/
• http://pinchmedia.com/
• Google
© 2009 Nathan Eror & Free Time Studios

29. SHOW AND TELL
© 2009 Nathan Eror & Free Time Studios

30. THANK YOU
Nathan Eror
neror@freetimestudios.com
http://twitter.com/freetimestudios http://twitter.com/neror
http://www.freetimestudios.com http://www.neror.com
© 2009 Nathan Eror & Free Time Studios