Mobile User Experience Conference in London 2016 (http://mobileuxlondon.com) - Helen Nic Giolla Rua, Senior User Experience Architect at Imagination

1. Turning a technical brief
into a delightful product
@hamngr

11. The Technical Brief

12. “Use ibeacons”
- the client

17. Build it + Reskin it
= A new product!

21. Trump Cards
Beacon Triggered Content
Maps
Beacon Indicates
your location
Content
Static Content

22. 1. Budget
2. Staff
3. Bluetooth doesn’t go through metal

30. We had 6 weeks

31. Stakeholders
Jonathan Cheek
Client Stakeholder
Christophe Castagnera
Internal Stakeholders
Russell Hall

32. Lean Team
Helen Nic Giolla Rua
UX
Corinne Hitchen
UI
Owen Van Dijk
Tech Lead

34. Fan

35. Current
Jaguar and
Land Rover
Owners

36. Prospective
customer

40. Jaguar Stand Tour was born

41. City
Venue
Stand

46. Nick Burdett is
ready for tour
Host Smartwatch

47. The Research

57. Thank you!
@hamngr