Create effective landing pages today to increase Adwords, Linkedin ads and Facebook ad conversion rate by 100%. Optimize your landing pages with these six tips from SEM experts.
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6 Tips to Make You Landing Page Effective
1. There are certain norms that every marketers
should follow to make their campaign more
successful that is to improve the CPA.
They should practise some basic guidelines
and that we called HABITS!!
3. •Heading is the first thing that catches
visitors attension.
•Heading should be in H1 tag or in bold.
•You must keep your discounts, offers or
Unique selling points here.
•Use larger fonts and make it bold.
•If the offer is large; go for sub heading.
4. •The original name is is Call to Action.
•It is the contact form of the landing page.
•We can call is Lead collector also.
•Use minimum fields in the form. 4 – 5 points
maximum.
5. •Benefits section is the main body part of the
page.
•It is consisted of detailed offering, product
description or services.
•Description should be in bullet points.
•Lesser text is good for conversion.
6. •Image is better than text for customer
engagement.
•High quality stock photoes should be used.
•One unique image must be there on your
landing page.
•Video can increaseconversion by almost 80%.
•Keep in mind that loading time should be
under 3 seconds.
7. •Use Customer Logo
•Use Testimonials
•Use Product Reviews
•Use Statistical Data
•Use Social Proof
•Use Awards You Received
•Use Press Release on Popular Platforms
8. Use text like:
•exclusive offers.
•Free shipping.
•Discount for first 50 customers.
•Less supply increase the demand.
•Use text like Limited edition.