1. present the Learning Lab
Membership
Marketing on a
Shoestring
Tuesday, August 18, 2009
9:00 – 10:15 a.m.
Content Leaders:
Elizabeth Weaver Engel, MA, CAE,
Director of Marketing & Sponsorship, NACHRI
Kathleen Wilson, CAE
Executive Director, NATLE
2009 Annual Meeting & Expo
Toronto, Canada
All contents copyright 2009, ASAE & The Center for Association Leadership, except noted selections
which have been reprinted with permission of the copyright owner.

2. Case Study:
American Political Science Association
Membership Marketing What happens when
you have TONS of
on a Shoestring Budget Word of Mouth
Tuesday, August 18, 2009
9:00 – 10:15 a.m. …and it’s all BAD?
Content Leaders:
Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI
Kathleen Wilson, CAE, Executive Director, NATLE
www.asaecenter.org
Connecting Great Ideas and Great People www.asaecenter.org
Case Study: Case Study:
American Political Science Association American Political Science Association
Membership is
Who is allowed to say…
(say it with me)
EVERYONE’S business “Yes”
www.asaecenter.org www.asaecenter.org
Case Study: Case Study:
American Political Science Association American Political Science Association
Take the long view Bad WOM Good WOM
www.asaecenter.org www.asaecenter.org

3. The Membership Culture The Membership Culture
Create Your #1
How does your board view Membership Marketing Team!
membership recruitment?
www.asaecenter.org www.asaecenter.org
The Membership Culture
Volunteer Leaders
k
or
W
The Courtship The Engagement
ip
r sh
be
M em
www.asaecenter.org www.asaecenter.org
The Membership Culture
Volunteer Leaders
Come on Down to the Membership Roundup!
Who: The FSA Board
Get
promises What: A Membership Phonathon
and keep When: September 15th Noon – 3:00 p.m.
score BBQ & fixins will be served
Where: The FSA Corral, 123 Main Street
www.asaecenter.org www.asaecenter.org

4. The Membership Culture MAJ Board Baseball
Volunteer Leaders Batter Up for the 2008-09 Game!
Triples Singles
Eric Clapton Grand Slams! Michelle Bloomfield
Petra Green
Robert Cray
Ronnie Earl Barry Adams (5) Freddie King
Otis Rush
Reward & Buddy Guy
Steven R. Vaughan
Richard Chalmers (4) Hubert Sumlin
M. Waters
Sue Pyle (7) Dinah Winters
Celebrate! Doubles Martha Stewart (11)
Cindy Axelrod
John Blaine Gary Wilkins (6)
Pat Blaire
Tom Wright (8) The Dugout
Jeff Caster Clive Akins
Mimi Caster
Louise Zambri (9)
Merry Schmidt
Tommy Ponders
Stu Robinson
Alexis W. Senn
Thanks to Susan Smith, Development Director, MI Association for Justice
www.asaecenter.org www.asaecenter.org
Membership Fun
M&Ms –
The Real Meaning
m
mm m
m
m m
m
m
SAMPLE CHART FOR BOARD
www.asaecenter.org www.asaecenter.org
Lifetime Value of a Member The Membership Culture
Professional Staff
Other
member Total Paying Members =
services Affinity Voluntary (Running
Year Dues Seminars purchases Programs Giving Sum) Paid Employees
1 $195 $300 $100 $10 $250 $855.00
2 $195 $300 $100 $10 $250 $1,710.00
3 $195 $450 $100 $10 $125 $2,590.00
Everyone works in
4 $295 $200 $250 $10 $125 $3,470.00
membership
5 $295 $300 $200 $15 $125 $4,405.00
Totals $2,120.00 $2,450.00 $1,075.00 $115.00 $1,475.00 $7,235.00
Orient, train, teach
www.asaecenter.org www.asaecenter.org

5. The Membership Culture Case Study:
Professional Staff Consortium for School Networking
Earners vs. It’s all in the details
Spenders
Bomb the “silos”
Every contact
counts
www.asaecenter.org www.asaecenter.org
Case Study: Case Study:
Consortium for School Networking Consortium for School Networking
Word of Mouth Volunteers are your
BEST resource
(again)
www.asaecenter.org www.asaecenter.org
Case Study:
Consortium for School Networking
DO sweat the small Tie it all up!
stuff
(sometimes)
TIPS FOR THE SHOESTRING
MARKETER
www.asaecenter.org www.asaecenter.org

6. Your Turn
Shoestring Experience
Audience Q & A
www.asaecenter.org www.asaecenter.org
Contact Information
Elizabeth Weaver Engel, MA, CAE
Director of Marketing & Sponsorship
NACHRI
Eengel@nachri.org 703.797.6041
Kathleen Wilson, CAE
Executive Director
NATLE
kwilson@natle.org 850.668.6905
SEE YOU NEXT YEAR!
Annual Meeting & Expo
August 21 - 24, 2010
Los Angeles, CA
www.asaecenter.org

7. present the Learning Lab
Membership Marketing on a
Shoestring
SAMPLES & TIPS
Content Leaders:
Elizabeth Weaver Engel, MA, CAE,
Director of Marketing & Sponsorship, NACHRI
and
Kathleen Wilson, CAE
Executive Director, NATLE
All contents copyright 2009, ASAE & The Center for Association Leadership, except noted selections
which have been reprinted with permission of the copyright owner.

8. TIPS, TRUTHS & IDEAS FOR MEMBERSHIP
MARKETING ON THE CHEAP
1. Barter! Find a complimentary organization or two, and swap member lists,
swap magazine ads, swap e-newsletter promotions, swap banner ads, swap
conference attendance/booths/speaking spots, etc.
2. Piggyback printing with another job: ask your printer what will be printed close
to your printing date to see if you can get a volume break on paper.
3. Membership recruiting is an eternal program, not intermittent campaigns. Have
a plan! The same is true for retention.
4. Dumpster Dive! Speaking of printing, ask to use the scraps! You can actually
develop a nice one-liner insert for your next direct mail campaign by printing
on the pieces that will be trimmed from your job or another’s. (I even had
notepads made for the office once by asking the printer to gum the tops of the
trimmed scraps from a print job.)
5. Email! It takes time, but you can do personalized, segmented HTML emails
using some very simple shareware tools (World Merge and its ilk), some skill,
and a little leg work. It doesn’t require subscription to MagnetMail or its ilk
(although that does make things WAY easier).
6. When developing your Membership Plan use a simple business plan as a
template. It will help you stay focused and set goals based on what is realistic
and feasible. Include your volunteers when developing The Plan to ensure
inclusion and buy-in.
7. Break rules every once in awhile. Don’t be afraid to do the thing that you’ve
always been told won’t work. Only do it more creatively and with a twist.
8. Word of Mouth! Who are your passionate members and volunteers? If you
know, ask them to spread the word about the exciting things you’re doing (you
are doing exciting things for them, right?). If you don’t know, FIND OUT!
9. Collect testimonials at every event to use in your marketing. It’s the next best
thing to personal contact.
10. Take the time to hand-sign letters. Pay students or others to hand address
envelopes and sign letters. Or, to write on Post-It notes that can be attached
to letters.
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m.
Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE,
Executive Director, NATLE
Page | 3

9. 11. Customer Service! Don’t underestimate the value of excellent customer service
at every level, from the CEO to the mail clerk. Retention is even more
important than recruitment – it’s a much lower cost, higher value transaction.
“How can we serve our members better today than we did yesterday?”
12. Avoid the “seen it, can skip it” fatigue when integrating membership
applications or messages in your publications with seasonal themes that can be
re-used each year with minimal updating.
13. When mailing to prospects use your membership chair’s letterhead and
envelopes. It will be more personal than coming from the association.
14. Little things mean a lot! Get the invoices out on time. Proof read all written
communications. Test your emails to make sure your links work. Double-check
to make sure your return address (snail- or email) is correct in your marketing
materials.
15. Need to recruit students? Hold a “beer and pizza” party during orientation. Or
anything that offers free food with some fun thrown in.
16. Consider offering American Express gift cards, Starbucks gift cards, or some
other personal incentive to ALL recruiters. With the Starbucks card you can say
something like “We want to buy you a cup of coffee!”
17. Experts say the List contributes 40% to your success, the Offer 40%, and
Creative just 20%. It's not how pretty it looks but what you propose and to
whom you propose it. (http://www.marketinggeneral.com/default.asp?section=90)
18. Repeat…three-peat…four-peat… Never assume your members know what you
are doing for them. Consider little blurbs on your website, in your publications,
in emails, on educational brochures and anywhere else that says “Did you
know? Your membership includes…” Make it short and sweet.
19. At least once a year mail something first-class, Address Correction Requested,
to your entire prospect list to update moves and address changes.
20. Integrate your membership marketing in EVERYTHING! Consider a line like
“Send us a prospect for membership and when they join we’ll send you a $10
gift card for American Express!” for your email signature, your fax cover pages,
your website, seminar brochures and anywhere else that will be seen by your
members.
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m.
Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE,
Executive Director, NATLE
Page | 4

10. Online Resources
M&Ms: http://www.mms.com/us/
Cheap Local Printing: http://www.minutemanpress.com/
Online Printing: http://www.printingforless.com/ and
http://www.vistaprint.com
Blogs: http://www.vistaprint.com/vp/welcomeback.aspx?xnav=logo
Elizabeth’s Blog! http://thx4playing.blogspot.com/
Bob Harris: http://www.nonprofitcenter.com/ (check out how to turn
intangibles into tangibles)
Membership Guru: http://www.baileadership.com/
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m.
Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE,
Executive Director, NATLE
Page | 5

11. member member
tAke the ChAllenge
Did you know you could earn up to $500 off your CDA membership?
Recruit a new member and receive $100 which you may:
1. Apply toward your CDA dues
2. Donate to the CDA Foundation
3. Apply to your member’s first year dues
Recruit 5 new members and receive $500 in incentives!
Here’s how:
• Seek out a colleague that is not a CDA member
• Share why CDA membership is important to you
• Provide your colleague with an application
after you have included your name as the referral
• Applications are available at cda.org
Dr. Rex Yaness, ... and his father did too.
referred a new member … – Dr. Roy Yanese.
You must be a CDA member to qualify. The offer is limited to $500 per member/per year. Credit will be applied toward the following year’s dues.

12. member member
tAke the ChAllenge
Did you know you could earn up to $500 off your CDA membership?
Recruit a new member and receive $100 which you may:
1. Apply toward your CDA dues
2. Donate to the CDA Foundation
3. Apply to your member’s first year dues
Recruit 5 new members and receive $500 in incentives!
Here’s how:
• Seek out a colleague that is not a CDA member
• Share why CDA membership is important to you
• Provide your colleague with an application
after you have included your name as the referral
• Applications are available at cda.org
Dave Tajima, UCLA Iris Han, DDS
You must be a CDA member to qualify. The offer is limited to $500 per member/per year. Credit will be applied toward the following year’s dues.

13. When every dollar counts
WIth Membership WIthout Membership
฀ ฀ 0 CE units at San Francisco & Anaheim meetings,
5 50 units from outside CE providers to maintain
and exclusive member pricing on dental equipment, dental license = $2,000*
supplies, and services – all under one roof
฀ ฀ eer Review – dispute resolution process
P Litigation with legal representation fees = $300/hr.*
฀ ฀ DA Update & The CDA Journal
C 1 year subscription to both award-winning
dental publications = $75
฀ ฀ EW IN 2009 – CDA Practice Support Center
N Outside Consultants
• Employment practices & advice • Regulatory compliance manual with 1 year of phone
• Regulatory compliance & advice guidance = $450*
• Practice management resources & advice • ฀ ffice employee manual from practice management
O
consultant = $2,400*
• Dental benefit plan assistance & support
• ฀ hone consultations with management firm = $300/hr.*
P
• Staff support online, phone, or e-mail
• ฀ resentations and telephone assistance on insurance
P
and regulatory compliance issues = $150/hr.*
• ฀ hone consultations with management firm = $300/hr.*
P
• OSHA Compliance Posters = $30*
฀ ฀ egislative Advocacy – a voice in protecting the
L Private representation before the Legislature – cost prohibitive
profession and contributing to its future
฀ ฀ DIC and TDIC Insurance Solutions
T Identify, evaluate and purchase separate insurance policies
Products & Services and services
• Risk management advice hotline • Legal services = $300/hr.*
• Personal insurance lines ฀ • Separate policies for life, health, disability, auto,
• ฀ isk management seminars - Discount on
R home, and other insurance needs = Extra time,
TDIC Professional Liability insurance premium risk, and dollars
• No discount on insurance premium
฀ Online classified ads at cda.org
฀ Employment ads on Monster.com and
Careerbuilder.com = $300/ad*
฀฀ ndorsed Programs – exclusive CDA member
E An extra $800* on retail office supplies from Staples, an
discounts on offices supplies, merchant credit extra $450* on merchant credit card fees through Elavon
card fees, and more
CDA membership saves you money
*Dollar figures are cost approximations based on comparable service and fees available outside of CDA.

14. NAIFA’s SOAR Program
NAIFA’s SOAR Program is a membership management method designed to make the work of member-
ship easier by dividing it up amongst membership teams. Implement all of the membership activities
listed below to help your association reach its membership goal.
SUSTAIN OBTAIN ATTAIN RETAIN
Activities • Gets members • Secures agency • Gives agency • Maintains
involved in presentation presentations Seven Touches
Local activities invitations and Program
• Develops and
works with
• Greets meeting promotes • Develops and
Agency
attendees new member promotes
Managers
campaigns; lapsed
• Promotes NAIFA
• Develops i.e., National campaigns
benefits
relationships Membership
with NAILBA Day and Each
members One-Reach One
campaigns, etc.
Characteristics • Outgoing • Well-connected • Salesperson • Task-oriented
of Team
Members • Good • Center of • Closer • Organized
communicator Influence
• Strong • Good
• Credible presenter communicator
• Sets the Table • Passionate • People-
oriented

15. Get in the 2008-09 Game!
MAJ’s Membership Committee invites every MAJ member to Get in the Game! by participating in MAJ’s New-
Member-Contest. The member who recruits the most New Members* between May 1, 2008 & April 30, 2009 will
win a FREE year’s Sustaining Membership worth $695 which includes free admission to all one-day MAJ
seminars. Additionally, anyone hitting a Grand Slam--recruiting 4 New Members--gets their name entered in a
drawing to win a FREE year’s Regular Membership worth up to $375. Participating in this contest is easy. Simply
call MAJ & request a membership application, 517.321.3073, or volunteer for an upcoming Phonathon where you’ll
be provided with a list of hot prospects. With a little effort, you could win!
Who’s on First? Second? Third? . . . Recruited 4 NEW members?
Doubles Singles
Jerry Acker
Michael Behm
Larry Bennett
John Bredell
Grand Slams! Stephanie Arndt
Ronald Bahrie
Mark Bello
Terry Cochran Joel Alpert (5) Greg Bereznoff
Vince Colella
Stan Feldman
Barry Gates (8) Sam Bernstein
John Charters
Jon Frank Scott Goodwin (7) Brian Dailey
Steve Goethel
David Haron
Richard Kepes (9) Bob Darling
Patrick J. Derkacz
Ray Horenstein Marla Linderman (11) Eugenie Eardley
Traci Kornak
Cary Makrouer
Brian McKeen (4) Chad Englehardt
Barry Goodman
Arnie Matusz Brian McKenna (5) Steve Gursten
Wayne Miller
Michael Morse
Paul Stevenson (4) Ven Johnson
Jason Liss
Joey Niskar Judy Susskind (5) Brian Lonnerstater
Bobby Raitt
Linda Turek(9) Bernie Mindell
Mel Saperstein
Jason Thompson
Triples James O’Toole
Juliana Sabatini
Jason Waechter Devon Glass
Marc Shefman
Frank Rhodes III Phil Serafini
Ed Souweidane Lynn Shecter
Stuart Sklar
Rick Warsh
Robert Sickels
Lisa Welton Tim Smith
J.D. Winegarden Ronni Tischler
Randy Wallace
Ken Watkins
in the DUG-OUT as of April 30, 2009 Scott Weidenfeller
Susan Wright
Dan Beck Debra Freid Dan Romano Nora Wright
Mark Bernstein Steven Goren Craig Romanzi
Bill Boyer Jr. Troy Haney Glenn Saltsman
Margaret Browning James Hofer Anne Schoepfle
Stepfani Carter Colleen Kavanaugh Paul Shibley
David E. Christensen Joumana Kayrouz Lee Steinberg
Richard Clark Jefffrey Kirschner Gerald Thurswell
Barry Conybeare Dani Liblang Matthew Turner
Dennis Czeryba Marc Lipton Rebecca Walsh *Note: The Game designates
Jo Robin Davis Brian McKeen Tom Waun A New Member as someone
Ron DeNardis Wolfgang Mueller Ron Weiner who has never been an MAJ
Barry Fagan Dan O’Neil Paul Whiting III member or who has not paid
Don Ferris Tom Randolph III Alan Wittenberg dues since Dec. 31, 2006.

16. A TEAM OF WINNERS...
Congratulations to Marla Linderman, Linderman Julien, Ann Arbor for recruiting the most NEW members during
the 2008-2009 MAJ Membership Recruitment Contest! For strengthening the MAJ ranks with 11 new members,
Linderman won an MAJ Sustaining Membership. Veteran recruiter Richard Kepes, Kepes & Wine, Southfield was
the deserving winner of the Annual Meeting drawing for a FREE Regular Membership.
A hearty thanks to all those who participated in the year-long membership
recruitment effort! You made a big difference by recruting 168 new members!
Grand Slams! Singles
Jerry Acker
Joel Alpert (6) Stephanie Arndt
Doubles Barry Gates (8) Ronald Bahrie
Michael Behm Greg Bereznoff
Mark Bello Scott Goodwin (7) Sam Bernstein
Larry Bennett Richard Kepes (9) Brian Dailey
John Bredell Traci Kornak (4) Bob Darling
John Charters Patrick Derkacz
Vince Colella Marla Linderman (11) Eugenie Eardley
Jon Frank Chad Englehardt
Steve Goethel
Brian McKeen (4) Stan Feldman
Ray Horenstein Brian McKenna (5) Barry Goodman
Cary Makrouer Wayne Miller (4) Steve Gursten
Arnie Matusz Ven Johnson
Michael Morse
Paul Stevenson (4) Jason Liss
Joey Niskar Judy Susskind (5) Brian Lonnerstater
Bobby Raitt Linda Turek(9) Bernie Mindell
Mel Saperstein James O‛Toole
Robert Sickles Juliana Sabatini
Jason Thompson Marc Shefman
Jason Waechter Phil Serafini
Lynn Shecter
Stuart Sklar
Paul Shibley
Triples Tim Smith
Terry Cochran Todd Stearn
Devon Glass Ronni Tischler
Jerry Thurswell
David Haron
Randy Wallace
Frank Rhodes III
Ken Watkins
Ed Souweidane Scott Weidenfeller
Rick Warsh Susan Wright
Lisa Welton
J.D. Winegarden
*Note: The Game designates A New
Member as someone who has never
been an MAJ member or who has not
paid dues since Dec. 31, 2006.

18. 1DENTISTRY
PROFESSION
CDA Member:
Profession:
CDA member since:
Theatre:
Advocate:
Favorite CDA bene t:
Most surprising bene t of membership:
Pet peeve:
Children:
Indulgence:
Advice for new dentists:
Challenge:
CDA:
It takes a team. Join Today. 800.CDA.SMILE/cda.org

21. 22 WAYS THAT BEING A MEMBER OF SFTLA CAN SAVE YOU MONEY…
1. Health Insurance premiums got you down? Sign up today for SFTLA’s Group Health Plan. No medical questions,
no one turned down (open to new members only). Call Myers Stevens call Rosemarie Johnston at 650-871-2575
ext 302. For special Blue Cross Plans call Brian Adach 845-561-1706 ext. 264. You can visit www.sftla.org for plan
details.
2. Is your Malpractice/Liability Insurance up for renewal? Call SFTLA and we’ll fax you the application.
3. Get your office supplies and furniture at Patrick & Company and start saving money. Call 415-392-2640 or go on-
line to www.patrickandco.net to set up your account.
4. Discounted rates on SFTLA MCLE seminars. Increased savings for Gold/Platinum Members.
5. Do you host conference calls? Wouldn’t it be easier to have your own lines? No reservations required! Call
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6. Have a car without owning one, by the hour or by the day, to get things done or just have fun. Receive a $100
driving credit when you become a Flexcar member, just by giving them the SFTLA promo code. Visit
www.flexcar.com for more details.
7. Join SFTLA listserv and have instant access to the expertise/resources of all of our Members.
8. Get fit and save on your membership at the SF Tennis Club. Visit www.sftennis.com, or call Kelli Tsai at 415-777-
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9. Looking for a group vision plan or a dental plan with low rates and big benefits? Call Myers Stevens 800-862-4243.
10. Looking for a depo, complaint, brief or case law? Visit www.Trialsmith.com or call 800-443-1757. New members
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11. Don’t let your information get into the wrong hands call Cintas Document Management…Hal Stansbury #510-
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12. Arrowhead water and SFTLA would like to keep you quenched! Place your orders with Edgar Landaverde: 650-
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13. Need high quality trial exhibit printing with a rapid turnaround time? Let DocImpact help you highlight important
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14. Homeputer.Net offers a 10% discount on private technical support for individuals & small businesses. Services
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16. Need a new look for your firm?? Hanging your own shingle? Call Perry Bleecker Design and receive a 10%
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17. New tax free benefits for you and your employees. Sign up for a low cost, high yield Flexible Spending Plan for
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22. 18. Make ordering take out for the firm, yourself, depos and parties easy with Seamless Web. SFTLA members will
have the normal membership fee waived. Call Duncan Ley at 415-359-9115 or email him at
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19. SFTLA is excited to announce a new alliance with the San Francisco Bay Area Agency, offering discounted
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20. SFTLA is pleased to offer a great benefit- Working Advantage! With Working Advantage, you can save up to 40%
on
movie tickets, and up to 37% on BLOCKBUSTER® movie rentals nationwide. Working Advantage also offers
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22. US Legal Support is pleased to offer SFTLA members a 10% discount on court reporting services.
Call 888-575-3376 to schedule your deposition. Mention SFTLA for the discount.

23. Some say there is a list that gets
checked twice this time of year.
Are you
Naughty or Nice?
Be Nice and give your staff or co-workers ABC Membership gifts this
year. We’ll even include a handwritten card for you.
Visit our website at abc.org and click on the Holiday Gift link or use the
form below and we’ll do the rest for you.
Yes, please send a gift membership in my name to
Name ___________________________________ Title______________________
Address__________________________________City, St/Pr__________________
Postal Code_______________________________Phone_____________________
Please sign the card: Merry Christmas Happy Hanukkah Happy Festivus
Other_______________________________
First-year dues for this special offer are only $__________
Check enclosed payable to ABC Please charge my credit card.
Acct. No. _______________________________________________ Exp. Date _____/_____/_____
Security Code __________ Name on your card______________________________________________
Billing Address:____________________________________________________________________________
Signature_________________________________________________________________________________
Please return via fax to 555.555.1212 by xx/xx/xx to ensure holiday delivery!
We’ll be your name will be in the Nice column this season.
Thank you for your support!

24. What if I do more than Who we are... “I have been an active member of MAJ
since 1983, and remain a member be‐
represent plaintiffs in cause I am proud of our members and
personal injury claims? As attorneys, we work to make sure any environment, or swindling their employ‐
our common goals. I am proud to say
person who is injured by the misconduct ees and shareholders, the only place
that I am a member of an organization
Many MAJ members have varied, and negligence of others can get justice in where Americans can hold them account‐
whose members represent people who
general practices representing the courtroom, even when taking on the able is in our courts.
have been wronged and who may have
clients in family law matters, most powerful interests. We are committed to strengthening the
no other recourse without the help of
criminal defense, real estate and What we do is more important now than civil justice system so that deserving in‐
these attorneys. I am thankful for each
business transactions, and a ever before because the drug and oil indus‐ dividuals can get justice, and wrongdoers
valuable lesson that I have learned, and
myriad of other areas. Most of tries, big insurance companies and other are held accountable. We oppose efforts
continue to learn, from our organiza‐
our attorneys live in areas with a large corporations dominate our political to weaken basic legal protections and
tional meetings and seminars, which
population of less than 15,000 process – and thus, people cannot depend further stack the deck against average
helps me to provide better representa‐
people. But our goals remain the on the political system to hold corporations Mississippians. All Americans benefit
tion to clients who depend on us.”
same: helping those who need it accountable. When corporations and their when individuals represented by attor‐
Margaret P. Ellis
most ‐ people without easy ac‐ CEOs act irresponsibly by delaying or re‐ neys have a fair chance to get justice
Jackson
cess to the courts, clients with‐ fusing to pay fair and just insurance claims, through our civil justice system.
out the means to defend them‐ producing unsafe products, polluting our
selves from prosecution, indi‐ “The very essence of democracy is that local
viduals battling against powerful
insurance companies and multi‐
national corporations.
Membership WHAT MAJ CAN DO FOR YOU, YOUR
citizens are empowered to make life changing
decisions. Should those in Washington or Jack‐
son have centralized power or should the aver‐
Benefits PRACTICE AND YOUR CLIENTS
age Joe on the street? The best example of de‐
mocracy in its purest form is our wonderfully
devised jury system. Only before a group of
MAJ List Server – Do you need to know Insurance – As an MAJ member, you are one’s peers in this great country are all equal. I
about a specific judge or venue? Looking qualified to apply for special insurance believe this system, which is under withering
for a form? Wonder what trial attorneys plans offered at competitive rates and attack, to be sacrosanct. I share this common
across the state think about your pressing designed for both small and large firms. value with my fellow MAJ members. Does it
legal issue? Instantly communicate via e‐ seem that we are a lone voice of reason? Per‐
How do I become a haps. But my Daddy taught me that just be‐
mail with trial lawyers across the state Amicus Curiae
member of the through the MAJ List Server, MAJ’S most Brief Participa­ cause something is popular that doesn’t mean
Association? popular service. tion – MAJ has it is right and that it takes a unique person to
an outstanding stand up to mob rule. My father was speaking
Membership into our organiza‐ of folks like MAJ members.”
tion is open to all lawyers who MAJ Website – We are very proud of our record on
affiliation with TrialSmith – the host of Amicus Curiae Grant Fox
are licensed in Mississippi. Brandon
There are different membership our website (www.msaj.org) and the re‐ Brief participa‐
categories, including voting and pository of one of the most complete col‐ tion in cases of
non‐voting members. Voting lections of depositions, pleadings, filings importance to
“I chose to become a lifetime member of MAJ
members are eligible for all and forms for plaintiffs’ lawyers in the the trial bar and
because I cannot imagine trying to practice law
benefits of MAJ. To apply for nation. the public.
today without the help that is provided by the
membership, fill out an applica‐
its staff and membership. The diversity of the
tion and fax or mail it to the Continuing Legal Education – MAJ spon‐ Representation ‐ MAJ is your advocate
membership provides me with needed assis‐
State Office. The application is sors several seminars throughout the at the state and nation’s Capitols! MAJ
tance and advice that is priceless. Although
available online at year on everything from auto litigation to works to protect and enhance the civil
this diversity sometimes causes intranquillity,
www.msaj.org or by calling the criminal law. Speakers include nationally justice system. Our goal is to ensure that
we always seem to reach common ground that
State Office (601) 948‐8631. renowned experts, judges, and some of lawmakers will listen and respond to our
serves the needs of the entire membership. In
Voting membership requires the top trial attorneys in the state and na‐ views on legislation and proposals that
the end, I believe we all agree that ‘Law is our
two references and letters of tion. MAJ members enjoy CLE discounts diminish the rights of Mississippi citi‐
Trade and Justice is our Goal.’”
recommendation by current, at every seminar. zens to a trial by jury.
J. Dudley Butler
voting members of MAJ. Canton
"I consider trial by jury as the only anchor ever yet imagined by man, by which a government can be held to the principles of its constitution." ‐ Thomas Jefferson