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What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media  &  Ways To Use It To  Promote Your Business
Presented By  Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo /    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is media ? ,[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com “ The web is at a really important turning point right now. Up until recently, the default  on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people
Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com ,[object Object],[object Object],[object Object],[object Object]
New “Social Media” Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Advertising on the web is less about just hitting someone with a message... it's about engagement.  Mark Zuckerberg ,[object Object],[object Object],[object Object],[object Object]
Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But what about business? ,[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Visibility + Credibility = Profitability ,[object Object],[object Object],[object Object]
Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Why Social Media? ,[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is  What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com ,[object Object],[object Object]
Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is  What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Who Is Your Target Market? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.  David Meerman Scott
Brand Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being  released on YouTube  the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.” For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said. Read more:  Case Study:  Blendtec  – The Power of Viral Marketing |  ineedhits   http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6
Build A Community ,[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Build A Community ,[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Gaining Sales ,[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Benefits Of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Mistakes to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Mistakes To Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Linking To Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Link to Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Editorial Brainstorm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Editorial Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Facebook ,[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Twitter ,[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
LinkedIn ,[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
YouTube ,[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
FourSquare ,[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Forums & Discussions ,[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Wikipedia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
HootSuite ,[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Let’s Complete  Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What’s Next? ,[object Object],[object Object],[object Object],[object Object],What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Get Started, Build Relationships, Increase Your Business

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What is Social Media & Ways to Use it To Promote Your business

  • 1. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media & Ways To Use It To Promote Your Business
  • 2. Presented By Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo /   What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 3. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 4.
  • 5. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com “ The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people
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  • 11. Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 13. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 14. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 15. Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 16.
  • 17. Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 19. Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 21. LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 23. Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 28. Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 29. Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being  released on YouTube  the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.” For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said. Read more:  Case Study: Blendtec – The Power of Viral Marketing | ineedhits   http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6
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  • 31. Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 34. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 35. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 40. Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 43. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 52. Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 53. Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 54. Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 55. Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 56. Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 57. Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 58. Wikipedia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  • 60. HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 61. Let’s Complete Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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Editor's Notes

  1. Recommendation from people they know 90% Consumer opinions posted online – 70% - they don’t know these people Brand Websites – 70% Your own email marketing only 54% Search Engine Results ads – 41% Social Media gets your brand in the top two – recommendations from people they know and consumer options posted online
  2. Why? Facebook – tops traffic over Google each week – 500 millions users – 2 nd highest ranked website – personal and business branding LinkedIn – 75 million users – 95% of online recruitment happens here – personal branding – business interaction Twitter – 100 million users – high frequency of posting – higher search engine rankings – excellent for searching and consumer trend watching – search engines – integrate with others
  3. Upload and share your slide presentation Only slides no audio Build your visibility and creditably
  4. Digg – Create your own profile and follow people an have them follow you Include a digg link on your blog People rate articles (which are links to your page) excellent for creating more traffic to your website and getting your articles to go viral around the web
  5. Create and upload audio Customise your own page Create a your username similar to Facebook etc
  6. Photo Sharing, can tag image which are used for searching Increasing visibility – can be linked to other accounts