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What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is...
Presented By  Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com...
What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nat...
What is media ? <ul><li>Definition of media:  A broadcast means of communication to reach or influence people. </li></ul><...
What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nat...
Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nat...
New “Social Media” Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au ...
Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.natalie...
But what about business? <ul><li>Business is one human connecting with another human </li></ul>What is Social Media & Ways...
VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo...
Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www...
Why Social Media? <ul><li>Managed and Set Up Correctly Social Media </li></ul><ul><li>can achieve all of this for you. </l...
Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.natalie...
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is  What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.co...
Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is  What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.co...
Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com...
LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Who Is Your Target Market? <ul><li>Be as specific as possible </li></ul><ul><li>Think of your current clients (the ones yo...
Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au ...
Summary <ul><li>Statistics vary from source to source </li></ul><ul><li>Fastest growing demographic on Facebook – Females ...
Social Media Strategy <ul><li>Three Specific Strategies </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>B...
Social Media Strategy <ul><li>Sharing High Quality Information </li></ul><ul><li>Sharing Valuable Information </li></ul><u...
Brand Awareness <ul><li>Building your Brand Name </li></ul><ul><li>Getting your Brand Known in Your Niche </li></ul><ul><l...
Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.natalieal...
Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.co...
Build A Community <ul><li>Women In Business </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.b...
Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.natalie...
Build A Community <ul><li>Zarraffa’s Coffee </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.b...
Gaining Sales <ul><li>Isn’t this the reason we are in business? </li></ul><ul><li>Adding more prospects into your sales fu...
Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealai...
Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealai...
Benefits Of Social Media <ul><li>Increased Visibility </li></ul><ul><ul><li>Consistency in posting </li></ul></ul><ul><ul>...
Setting Objectives <ul><li>Should be based on goals, strategy and business </li></ul><ul><li>Set Objectives per platform <...
Mistakes to Avoid <ul><li>Large amount of fans but not your target market – quality vs quantity </li></ul><ul><li>Lack of ...
Mistakes To Avoid <ul><li>Too Many Accounts </li></ul><ul><ul><li>Either integrate accounts or only open what you can mana...
Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo...
Linking To Marketing <ul><li>Should form part of your marketing strategy </li></ul><ul><li>Move from Advertising (blasting...
Link to Website <ul><li>Build a database </li></ul><ul><ul><li>to continue the marketing process </li></ul></ul><ul><ul><l...
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Editorial Brainstorm <ul><li>Breaking your business down into bite size pieces </li></ul><ul><li>Start with the big topics...
Editorial Schedule <ul><li>Objectives & Goals </li></ul><ul><ul><li>How often can you post? </li></ul></ul><ul><ul><li>Whi...
Facebook <ul><li>Personal Profile </li></ul><ul><li>Official Page </li></ul>What is Social Media & Ways To Use It To Promo...
Twitter <ul><li>Business Profile </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantweb...
LinkedIn <ul><li>Personal Profile </li></ul><ul><li>Company Page </li></ul>What is Social Media & Ways To Use It To Promot...
YouTube <ul><li>Create your own channel </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brill...
FourSquare <ul><li>Location Based </li></ul><ul><li>Users “Check In” when visiting </li></ul><ul><li>Can offer promotions ...
Forums & Discussions <ul><li>Search for Forums & Discussion boards on your topics </li></ul><ul><li>Register and join in t...
Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo...
Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Wikipedia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
HootSuite <ul><li>Manage all accounts in one place </li></ul><ul><li>Schedule updates in advance </li></ul><ul><li>Web bas...
HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Let’s Complete  Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.a...
What’s Next? <ul><li>Set Up Your Social Media Accounts </li></ul><ul><li>Set Up Your Blog </li></ul><ul><li>Complete Your ...
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What is Social Media & Ways to Use it To Promote Your business

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What is Social Media & Ways to Use it To Promote Your business

  1. 1. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media & Ways To Use It To Promote Your Business
  2. 2. Presented By Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo /   What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  3. 3. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  4. 4. What is media ? <ul><li>Definition of media: A broadcast means of communication to reach or influence people. </li></ul><ul><li>What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media. </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  5. 5. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com “ The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people
  6. 6. Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com <ul><li>You broadcast the message </li></ul><ul><li>Market receives the information </li></ul><ul><li>One Way Communication </li></ul><ul><li>They can’t communicate back </li></ul>
  7. 7. New “Social Media” Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Advertising on the web is less about just hitting someone with a message... it's about engagement. Mark Zuckerberg <ul><li>You broadcast the message </li></ul><ul><li>Market receives the information </li></ul><ul><li>You engage them </li></ul><ul><li>They communicate back </li></ul>
  8. 8. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com <ul><li>Social Media is a logical extension of what we have been doing for years. The technology has changed but the fact remains that as humans we want </li></ul><ul><li>To Connect </li></ul><ul><li>To Learn </li></ul><ul><li>To Express </li></ul><ul><li>To Share </li></ul><ul><li>To Interact </li></ul>
  9. 9. But what about business? <ul><li>Business is one human connecting with another human </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  10. 10. VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Visibility + Credibility = Profitability <ul><li>Social Media tools & platforms provide you with an opportunity to be visible </li></ul><ul><li>The information & media you share builds your credibility </li></ul><ul><li>You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone </li></ul>
  11. 11. Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  12. 12. Why Social Media? <ul><li>Managed and Set Up Correctly Social Media </li></ul><ul><li>can achieve all of this for you. </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  13. 13. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  14. 14. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  15. 15. Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  16. 16. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com <ul><li>Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more. </li></ul><ul><li>Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives. </li></ul>
  17. 17. Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  18. 18. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com <ul><li>Sharing your life in 140 characters called a Tweet </li></ul><ul><li>Twitter is a relaxed style where users share a mixture of social, personal and business content. </li></ul><ul><li>Allows sharing of content very easily via the “reTweet” feature </li></ul><ul><li>Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in. </li></ul><ul><li>It allows you to quickly share information with people interested in you and your company. </li></ul>
  19. 19. Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  20. 20. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com <ul><li>LinkedIn is a business orientated social networking site. </li></ul><ul><li>It has similar features to Facebook in terms of “friends” called “connections” and status updates. </li></ul><ul><li>Its main use is for business networking and recruitment. </li></ul><ul><li>LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions. </li></ul><ul><li>LinkedIn is purely professional based and doesn’t have the fun factor. </li></ul><ul><li>LinkedIn users can get recommendations from their connections </li></ul>
  21. 21. LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  22. 22. Who Is Your Target Market? <ul><li>Be as specific as possible </li></ul><ul><li>Think of your current clients (the ones you like) </li></ul><ul><li>Think of the industries you deal with </li></ul><ul><li>Which position in the companies </li></ul><ul><li>Age, gender, income, interests/hobbies </li></ul><ul><li>Complete the worksheet </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  23. 23. Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  24. 24. Summary <ul><li>Statistics vary from source to source </li></ul><ul><li>Fastest growing demographic on Facebook – Females 55 – 65 </li></ul><ul><li>LinkedIn has a higher average age than other sites </li></ul><ul><li>Females dominate Facebook, Twitter & FourSquare </li></ul><ul><li>Males dominate LinkedIn & YouTube </li></ul><ul><li>Average age is 38 </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  25. 25. Social Media Strategy <ul><li>Three Specific Strategies </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Build A Community </li></ul></ul><ul><ul><li>Gaining Sales </li></ul></ul><ul><li>Two Overall Benefits </li></ul><ul><ul><li>Visibility & Credibility </li></ul></ul><ul><ul><li>Search Engine Optimisation </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  26. 26. Social Media Strategy <ul><li>Sharing High Quality Information </li></ul><ul><li>Sharing Valuable Information </li></ul><ul><li>Engaging Your Clients </li></ul><ul><li>Using a variety of media – written, audio, video </li></ul><ul><li>Using a variety of tools and platforms – Facebook, Blog, Forums, Review Sites </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott
  27. 27. Brand Awareness <ul><li>Building your Brand Name </li></ul><ul><li>Getting your Brand Known in Your Niche </li></ul><ul><li>Visible to your target market </li></ul><ul><li>Get people talking about You – Personal Branding </li></ul><ul><li>Get people talking about Your Brand </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  28. 28. Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  29. 29. Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being  released on YouTube  the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.” For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said. Read more:  Case Study: Blendtec – The Power of Viral Marketing | ineedhits   http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6
  30. 30. Build A Community <ul><li>Women In Business </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  31. 31. Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  32. 32. Build A Community <ul><li>Zarraffa’s Coffee </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  33. 33. Gaining Sales <ul><li>Isn’t this the reason we are in business? </li></ul><ul><li>Adding more prospects into your sales funnel </li></ul><ul><li>Gaining more sales (online) </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  34. 34. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  35. 35. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  36. 36. Benefits Of Social Media <ul><li>Increased Visibility </li></ul><ul><ul><li>Consistency in posting </li></ul></ul><ul><ul><li>Vary posting times to capture varied audiences </li></ul></ul><ul><li>Increased Credibility </li></ul><ul><ul><li>Quality information </li></ul></ul><ul><ul><li>Relevant information </li></ul></ul><ul><ul><li>Valuable information </li></ul></ul><ul><li>Increased Search Engine Rankings </li></ul><ul><ul><li>Selecting correct usernames </li></ul></ul><ul><ul><li>Using keywords where possible </li></ul></ul><ul><ul><li>Posting frequently </li></ul></ul><ul><ul><li>Posting Consistently </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  37. 37. Setting Objectives <ul><li>Should be based on goals, strategy and business </li></ul><ul><li>Set Objectives per platform </li></ul><ul><ul><li>x amount of friends/followers by a certain time </li></ul></ul><ul><ul><li>x amount of interaction (comments, likes) </li></ul></ul><ul><ul><li>% increase in traffic to your website </li></ul></ul><ul><ul><li>x amount of friends sharing your information with their friends </li></ul></ul><ul><ul><li>status updates x times per week </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  38. 38. Mistakes to Avoid <ul><li>Large amount of fans but not your target market – quality vs quantity </li></ul><ul><li>Lack of Advertising </li></ul><ul><ul><li>advertise your social media profiles offline </li></ul></ul><ul><li>Giving up after a short time </li></ul><ul><ul><li>Social Media is a long term strategy </li></ul></ul><ul><li>Relevant Content – 80/20 business/personal </li></ul><ul><ul><li>If someone lands on your page will they find updates which will increase or decrease your credibility? </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  39. 39. Mistakes To Avoid <ul><li>Too Many Accounts </li></ul><ul><ul><li>Either integrate accounts or only open what you can manage </li></ul></ul><ul><ul><li>Don’t build up a following and then abandon account – Boost Juice </li></ul></ul><ul><li>Lack of Engagement </li></ul><ul><ul><li>Engage first then sell </li></ul></ul><ul><ul><li>Answer and respond to questions/feedback </li></ul></ul><ul><li>Not linking back to website/resources </li></ul><ul><ul><li>Build creditability by linking back to more information </li></ul></ul><ul><li>Lack of Monitoring </li></ul><ul><ul><li>Check in daily or every few days </li></ul></ul><ul><ul><li>Restaurant who started an account and then left it – had people wanting to book on their page but they never responded </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  40. 40. Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  41. 41. Linking To Marketing <ul><li>Should form part of your marketing strategy </li></ul><ul><li>Move from Advertising (blasting model) to Social Media (engagement model) </li></ul><ul><li>Providing content instead of sales </li></ul><ul><li>Position your brand and you as the expert </li></ul><ul><li>Encourage offline to connect online </li></ul><ul><ul><li>Most users don’t see it as opt in marketing when liking pages, following and connecting </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  42. 42. Link to Website <ul><li>Build a database </li></ul><ul><ul><li>to continue the marketing process </li></ul></ul><ul><ul><li>Social Media platforms could be gone tomorrow </li></ul></ul><ul><li>Link back to your website/blog </li></ul><ul><li>Website should have fresh, original & new content </li></ul><ul><li>Integrate with Social Media both ways </li></ul><ul><ul><li>Plugins and badges on website </li></ul></ul><ul><ul><li>Links from social media platforms to read more </li></ul></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  43. 43. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  44. 44. Editorial Brainstorm <ul><li>Breaking your business down into bite size pieces </li></ul><ul><li>Start with the big topics – then deeper </li></ul><ul><li>Think of: </li></ul><ul><ul><li>Commonly asked questions </li></ul></ul><ul><ul><li>Interesting or unusual facts </li></ul></ul><ul><ul><li>Commonly forgotten things </li></ul></ul><ul><li>Complete Worksheet </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  45. 45. Editorial Schedule <ul><li>Objectives & Goals </li></ul><ul><ul><li>How often can you post? </li></ul></ul><ul><ul><li>Which platform works best for your market? </li></ul></ul><ul><ul><li>Which media works best for your market? </li></ul></ul><ul><li>Complete Worksheet </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  46. 46. Facebook <ul><li>Personal Profile </li></ul><ul><li>Official Page </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  47. 47. Twitter <ul><li>Business Profile </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  48. 48. LinkedIn <ul><li>Personal Profile </li></ul><ul><li>Company Page </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  49. 49. YouTube <ul><li>Create your own channel </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  50. 50. FourSquare <ul><li>Location Based </li></ul><ul><li>Users “Check In” when visiting </li></ul><ul><li>Can offer promotions based on number of Check Ins </li></ul><ul><li>Excellent for creating repeat purchases for location based business </li></ul><ul><li>Mainly Females </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  51. 51. Forums & Discussions <ul><li>Search for Forums & Discussion boards on your topics </li></ul><ul><li>Register and join in the conversation </li></ul><ul><li>Add your website to your signature to gain link backs to your website </li></ul><ul><li>It’s about engagement and sharing information, not selling </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  52. 52. Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  53. 53. Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  54. 54. Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  55. 55. Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  56. 56. Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  57. 57. Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
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  60. 60. HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  61. 61. Let’s Complete Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  62. 62. What’s Next? <ul><li>Set Up Your Social Media Accounts </li></ul><ul><li>Set Up Your Blog </li></ul><ul><li>Complete Your Editorial Brainstorm </li></ul><ul><li>Complete Your Editorial Schedule </li></ul>What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Get Started, Build Relationships, Increase Your Business

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