Occupy Wall Street

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Occupy Wall Street

  1. 1. Global @dvisorOCCUPY WALL STREETCitizens in 24 Countries Assess the Occupy Movementfor a Total Global Perspective A Global @dvisory – December 2011 – G@27 Wall Street
  2. 2. These are the findings of the Global @dvisor Wave 27 (G@27),an Ipsos survey conducted between November 1st and November 15th, 2011. A Global @dvisory – December 2011 – G@27 2 Wall Street
  3. 3. Analytic Components1) How familiar are you with the protests going on in New York City and other locations around the world referred to as “Occupy Wall Street”? Are you… – Very familiar – Somewhat familiar – Not very familiar – Heard of it, but know nothing about it – Never heard of it2) How favorable or unfavorable are you towards the “Occupy Wall Street” protests, as far as you understand them? Are you… – Very favourable – Somewhat favorable – Undecided – Somewhat unfavorable – Very unfavorable A Global @dvisory – December 2011 – G@27 3 Wall Street
  4. 4. Analytic Components3) The “Occupy Wall Street” movement appears to have a wide variety of goals and ideas that sometimes contradict. However, they are mainly protesting: social and economic inequality, corporate greed, the power of the financial sector and the global financial system. – To what extent do you sympathize with the movement? Very much sympathize Somewhat sympathize Undecided Do not have much sympathy Do not sympathize at all4) [DISPLAY THE TWO STATEMENTS IN ROTATING ORDER] – The occupy movement has adopted the catchphrase “We are the 99%,” referring to the fact that 1% of Americans own over a third of the nation’s wealth and take home a quarter of the nation’s income. They claim this income inequality is the result of a broken financial system that empowers the rich to the disadvantage of the middle class and the poor. – The counter-occupy movement has adopted the catchphrase “We are the 53%,” referring to the 53% of Americans who pay the vast majority of the income taxes in the country. They claim the occupy movement is made up of unemployed people who rely on public services and welfare instead of working hard to make a living and contribute to the cost of social services. – If you had to pick, which of the two slogans are you more likely to agree with? – [DISPLAY IN SAME ORDER AS QUESTIONNAIRE VERBIAGE] We are the 99% We are the 53% A Global @dvisory – December 2011 – G@27 4 Wall Street
  5. 5. DETAILED FINDINGS A Global @dvisory – December 2011 – G@27 5 Wall Street
  6. 6. How familiar are you with the protestsgoing on in New York City and otherlocations around the world referred to as“Occupy Wall Street”? Are you…Very familiarSomewhat familiarNot very familiarHeard of it, but know nothing about itNever heard of it A Global @dvisory – December 2011 – G@27 6 Wall Street
  7. 7. How familiar are you with the protests going on in New York City and other locations around the world referred to as “Occupy Wall Street”?DP1. How familiar are you with the protests going on in New York City and other locations around the world referred to as Occupy Wall Street? Are you...Base: All Respondents: n= 17678 A Global @dvisory – December 2011 – G@27 7 Wall Street
  8. 8. How favourable or unfavorable are youtowards the Occupy Wall Street protests,as far as you understand them? Are you...Very favourableSomewhat favourableUndecidedSomewhat unfavourableVery unfavourable A Global @dvisory – December 2011 – G@27 8 Wall Street
  9. 9. How favorable or unfavorable are you towards the Occupy Wall Street protests, as far as you understand them? Favourable Undecided UnfavourableDP2. How favorable or unfavorable are you towards the Occupy Wall Street protests, as far as you understand them? Are you...Base: All Respondents: n= 17678 A Global @dvisory – December 2011 – G@27 9 Wall Street 9
  10. 10. The Occupy Wall Street movement appears to havea wide variety of goals and ideas that sometimescontradict. However, they are mainly protesting:social and economic inequality, corporate greed, thepower of the financial sector and the global financialsystem. To what extent do you sympathize with themovement?Very much sympathizeSomewhat sympathizeUndecidedDo not have much sympathyDo not sympathize at all A Global @dvisory – December 2011 – G@27 10 Wall Street
  11. 11. To what extent do you sympathize with the movement? Sympathize Undecided Do Not SympathizeDP3. The Occupy Wall Street movement appears to have a wide variety of goals and ideas that sometimes contradict. However, they are mainly protesting: socialand economic inequality, corporate greed, the power of the financial sector and the global financial system. To what extent do you sympathize with the movement?Base: All Respondents: n= 17678 A Global @dvisory – December 2011 – G@27 11 Wall Street
  12. 12. About Ipsos… We are an independent company among the large global research companies, and are owned and managed by research professionals. Our ambition: to make survey-based research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success. Our experts are specialised in five areas of activity: we assess market potential and interpret market trends, develop and test emergent or existing products or services and build brands, test advertising, study audience responses to various media, and measure public opinion on issues and reputation. We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct research in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2010, Ipsos revenues exceeded 1B Euros.Visit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – December 2011 – G@27 12 Wall Street
  13. 13. For information about this and other Global @dvisory products contact:John WrightSenior Vice President and Managing Director, Public Opinion PollingIpsos Public Affairs +1 (416) 324-2002john.wright@ipsos.comKeren GottfriedResearch Manager, Public Opinion PollingIpsos Public Affairs +1 (416) 572-4481keren.gottfried@ipsos.comThe Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countriesand produces syndicated reports and studies specifically tailored to the needs of corporations,advertising and PR agencies, and governments. For information contact:Chris DeeneySenior Vice President and Managing Director, Omnibus DivisionIpsos Public Affairs +1 (312) 665-0551chris.deeny@ipsos.comVisit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole andexclusive property of Ipsos. A Global @dvisory – December 2011 – G@27 13 Wall Street

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