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Online-video marketing is growing, and entrepreneurs, entertainers, marketers, agencies, cause-marketers and advertisers continue to burn budgets pursuing "viral videos." In this "sneak peek" of "Beyon...

Online-video marketing is growing, and entrepreneurs, entertainers, marketers, agencies, cause-marketers and advertisers continue to burn budgets pursuing "viral videos." In this "sneak peek" of "Beyond Viral," a book by the only marketer who doubles as a YouTube star, you will learn some of the crucial areas to avoiding pitfalls and benefiting from real case studies and experience. Readers will discover what works in online video, and how to promote themselves, their brands (products or solutions) and their causes. Entrepreneurs, performers, agency leaders, and marketers will gain rare knowledge about online-video marketing and how to leverage the medium to engage customers and drive sales. By Kevin "Nalts" Nalty (www.beyondviral.com)