Piffa newsletter

PIFFA’s official E-Newsletter
Volume 1, Issue 1

January 2013

THE ROUND-UP

Editorial
INSIDE THIS ISSUE The news letter is the members are ACTUALLY the menace of bad debts
official response to the equipped to make a qual- is eliminated completely
much needed “connect” ity contribution to the and all stuck up debts are
Members of EC 2 ranks and also to be paid back.( work started
between the Members and
Sub Committees 7 the Executive Committee aware of what it requires and concluding end
Events Chronicle 8 of the PIFFA. It is neces- to be a part of this elite March)
New & update 9
sary to know what is going group.( work started) 5.We will work to ensure
on and to also feel con- 2.We aim to bring in “best that PIFFA players get due
Industry round-up 10
nected to a fraternity on a practices” code, that aims share/reward in business.
Up-Country Round-up 12 monthly basis rather than to clearly define what is All closed shops like SDPT
on a yearly basis, and that and what is not accept- and FDPT should open up
Secretary Corner 13
too, only when the elec- able in terms of profes- and allow us to become
Interview 14 tions draw near. sional, ethical and legal real stake holders as
Comics 16
This is the happy con- conduct. This list of com- regulators and participa-
clusion, and lets stay con- plaint forwarders will ad- tors in profit that we work
How to Make/Lose an 17
Easy Sale nected and mot impor- vertised in the national so hard to create for the
tantly INVOLVED. press and we will urge trade and industry. We
Economy & Logistics 19 By no means is this the industry to make the will not be exploited.
Image gallery 21 publication a “destination” right choice. ( work ( work started)
Announcements 23 in terms of content or qual- started) Work has already
ity. We need to “own” and 3.We will continue to pro- started, however success
then we need to shape this ject our selves as a highly will only come about if we
HIGHLIGHTS to meet with our needs. professional association share these aspirations,
Essentially we need a lot of by continuously endorsing support selflessly, and
 Members of Executive active participation in events that give us the commit to honoring deci-
Committee 2012-2013 terms of contributions, best possible exposure sion taken through a trans-
news events and all other before the international parent and democratic
 New Trade Policy Frame- bits if information that will and national industry process for the betterment
work help us to stay abreast of players and will present of the industry.
 Pakistan suffering
the developments in our our views vigorously and The Executive Commit-
industry and at the same energetically before the tee of PIFFA remains com-
Rs.150bn loss
time allow us to share a government. All these mitted to serve the collec-
 “I see that trade between platform to develop as a developments we will tive cause and are avail-
India and Pakistan has a group. shape based on the ma- able round the clock. It will
lot of potential” says Perhaps it is necessary jority view and with full help to receive some
Abdul Majeed Paracha: to outline what we feel will transparency. ( ongoing) words of encouragement
define this term in terms of 4.We will ensure that the for the unpaid job they are
 An opportunity to struc- achievements. doing.
entire industry acts as
ture a growth engine 1.We will create new and one in the event of credit Muhammad Nadeem Khan
for Pakistan’s Economy very stringent member- failure and will strive to Chairman PIFFA
ships rules, not to exclude regulate business so that
but to ensure the new
PIFFA- A New Level of Distinction in Logistics Industry of Pakistan

The Executive Committee
Name Mr. Muhammad Nadeem Khan
Designation Chairman
Company Raaziq International (Pvt) Ltd
Address The Enterprise, Building 2, 4th Floor, 15-KM Multan Road, Lahore
Phone 92 42 35761977
Mobile 92 300 8441621
Fax 92 42 35712471
Email m.nadeemkhan@raaziq.com.pk

Name Mr. Muhammad Aqil Maniar
Designation Vice Chairman
Company Jac Logistics
Address Suit # M-1 Mezzanine Floor Trade Avenue, Tower-I, Hasrat Mohani Road, Karachi
Phone 92 21 32472290-93
Mobile 92 321 8254990
Fax 92 21 32472294
Email aqil@jaclog.net

Name Mr. Asim Saeed Khan
Designation Immediate Past Chairman
Company Consolidated Shipping Line Pakistan
Address Suite no 403-404, 4th Floor, Progressive Plaza, Beaumont Road, Civil Line, Karachi,
Phone 92 21 35657707-08
Mobile 92 300 8229141
Fax 92 21 35657706
Email asim@gmlpk.com

Name Mr. Tariq Mahmood Chaudhry
Designation EC Member
Company Dynamic Shipping Agencies (Pvt) Ltd
Address Suite # 301, Progressive Square, Block-6, PECHS, Shahrah-e-Faisal, Karachi,
Phone 92 21 34535330
Mobile 92 305 2222555
Fax 92 21 34371230
Email tariq.ch@dynamicshipping.com

Name Capt. Ghulam Mustafa
Company Waterlink Pakistan (Pvt) Ltd
Address 4-A,Kehkashan Town Houses, Block 5, Karachi
Phone 92 21 111-111-550
Mobile 92 300 8266360
Fax 92 21 35838688
Email captmustafa@waterlinkpak.com

Name Mr. Muhammad Yaqoob Shaikh
Company Pyramid Logistics (Pvt) Ltd
Address Pyramid House, C-24, Block 1, KDA Scheme # 5, Clifton Town Karachi.
Phone 92 21 35823598
Mobile 92 321 2013800
Fax 92 21 35823599
Email yaqoob@pyramidlog.com

Name Mr. Bilal-ur-Rehman
Company Globelink Pakistan (Pvt) Ltd
Address 36, Timber Pond, Keamari, Karachi
Phone 92 21 111-298-298
Mobile 92 300 8221373
Fax 92 21 32852622
Email bilal@globelinkpk.com

Name Mr. Alamdar Hussain
Company Consolidation Shipping And Logistics (Pvt) Ltd
Address Suite No 908, 9th Floor, Business Plaza, I.I.Chundrigar Road, Karachi.
Phone 92 21 32426287-8
Mobile 92 321 8247774
Fax 92 21 32426639
Email alamdar.hussain@cslpak.com


Name Mr. Izhar-ul-Haq Qamar
Company International Cargo Management
Address 507, 5th Floor, Prusiness Plaza, Mumtaz Hassan Road, Karachi, Pakistan .
Phone 92 21 32417863-5
Mobile 92 300 8249057
Fax 92 21 32417743
Email qamar@icmpk.com

Name Mr. Shakeel Ahmed
Company News Logistics
Address 905, 9th Floor, Progressive Square, Block-6, P.E.C.H.S., Shahrah-e-Faisal, Karachi.
Phone 92 21 34304200-8
Mobile 92 321 8259768
Fax 92 21 34304209
Email shakeel@news-logistics.com

Name Mr. Abdul Majeed Paracha
Company Ravian Int'l Agencies
Address 104-C, 11th Commercial Street, Khayaban-e-Ittehad, Phase II Extension, DHA, Kara-
Phone 92 21 35312212
Mobile 92 300 8222839
Fax 92 21 35312189-90
Email majeed@ravian.com

Name Mr. Muhammad Javaid
Company Sea Master Shipping & Logistics
Address Suite # 607, 6th Floor, Al Rahim Tower, I.I. Chundrigar Road, Karachi.
Phone 92 21 32471651-54
Mobile 92 321 8285590
Fax 92 21 32425639
Email javaid@smslog.net


Name Mr. Mohammad Asif Khan
Company Excel Freight Systems (Pvt) ltd
Address 8/1 Habib Ullah Road, (Off) Davis Road, Lahore, Pakistan.
Phone 92 42 36369626
Mobile 92 300 8230317
Fax 92 42 36369627
Email muhammad.asif@excelfrt.com

Name Mr. Afsar Mahmood
Company Expeditor Int'l Pakistan (Pvt) Ltd
Address 61-A Main Gulberg, Lahore, Pakistan.
Phone 92 42 35713540-45
Mobile 92 300 8460979
Fax 92 42 35710589
Email afsar.mahmood@expeditors.com

Name Shahzada Khurram Khan
Company AIG Shipping
Address 8/1 Habib Ullah Road, (Off) Davis Road, Lahore, Pakistan.
Phone 92 42 36369626
Mobile 92 300 8446577
Fax 92 42 36369627
Email shahzada.khurram@excelfrt.com

Name Mr. Muhammad Khawar Umer
Company Alpha Marine Services
Address P-S/240, 1st Floor, Bismillah Plaza, Sonehri Town, Main Satiana Road, Faisalabad.
Phone 92 41 8727417
Mobile 92 321 6682326
Fax 92 41 8541717
Email khawar@amspk.net


Name Mr. Ashiq Ali Bajwa
Company Sea Freight Advisor
Address C-1, Jawad Centre, Defence Road, Sialkot, Pakistan.
Phone 92 52 3257553-5
Mobile 92 300 8616725
Fax 92 52 3560319
Email ali@seafreightadvisor.com

Name Ms. Ava A. Cowasjee
Company Orbiters
Address 2nd Floor, Cariawa Building, I.I.Chundrigar Road, Karachi.
Phone 92 21 32211926-6
Mobile 92 333 2370618
Fax 92 21 32211963
Email ava@cowasjeegroup.com

Name Ms. Salma Nafees
Company Adroit Cargo Management (Pvt) Ltd
Address Suit # 711, Anum Blessing, Block 7/8, KCHS, Shahrah-e-Faisal, Karachi.
Phone 92 21 34325255-56
Mobile 92 322 2514121
Fax 92 21 34325382
Email s.nafees@adroitcargo.com


Conveners Committees
Mr. Muhammad Asif Khan
Standing Committee on Membership Matters

Capt. Ghulam Mustafa Standing Committee on Afghan Transit Trade
Standing Committee on Trade Disputes & Reconcilia-
Sub Committees

Mr. Bilal-ur-Rehman
tion

Mr. Abdul Majeed Paracha Standing Committee on Imports

Mr. Shakeel Ahmed Standing Committee on Exports
Standing Committee on Event Media / RP & Social Re-
Mr. Muhammad Aqil Maniar sponsibilities
Mr. Muhammad Nadeem
Khan Standing Committee on Defaulted Payments

Col. Muhammad Amin Standing Committee on FIATA Transport (Road)
Mr. Bilal-ur-Rehman
Standing Committee on NTTFC Liaison
Mr. Muhammad Javaid
Standing Committee on HR - IT & Accounts
Mr. Shehzada Khurram Standing Committee on Dry Port / Airport Affairs -
Khan Lahore
Mr. Muhammad Khawar Standing Committee on Dry Port / Airport Affairs -
Umer Faisalabad
Standing Committee on Dry Port / Airport Affairs -
Mr. Ashiq Ali Bajwa Sialkot
Mr. Tariq Mehmood
Chaudhry Standing Committee on Carrier Shipping Line
Standing Committee on Corporate, Legal & Tax Af-
Mr. Asim Saeed Khan fairs
Mr. Muhammad Yaqoob
Shaikh Standing Committee on Trucking

Mr. Afsar Mahmood Standing Committee on Air Freight & Aviation Affairs


Date Event
29 Sep 12 8th Annual General Meeting, Regent Plaza, Karachi
04 Oct 12 Meeting of Standing Committee on Afghan Transit Trade
5-6 Oct 12 Meeting of Standing Committee on Imp/Exp Consolidation
06 Oct 12 Adjourned AGM on at PIFFA Secretariat
10 Oct 2012 1st Executive Committee Meeting
16 Oct 2012 ANF Rules regarding shipments - Organizers Meeting
23 Oct 2012 Informal Executive Committee Meeting
12 Nov 2012 Railway Sub-Committee on restructuring & Modernization – Meeting in Islamabad attended by Mr.
Muhammad Nadeem Khan
14 Nov 2012 2nd Executive Committee Meeting
14 Nov 2012 NTTFC Meeting on Disposal/ Destruction of abandoned cargo –Attended by Mr. Asad Nihal
17 Nov 2012 Meeting of Standing Committee on Imports (at Ravian)
28 Nov 2012 Chairman‟s Comments on Draft Pakistan‟s National Trade Facilitation Strategy filed
03 Dec 2012 Railway Sub-Committee on restructuring & Modernization –Meeting in Islamabad attended by Mr.
Muhammad Yousuf
Events ROUND-UP

4-5 Dec 2012 CAREC Federation of Carrier & Forwarder Associations (CFCFA) General Assembly Meeting at
Bangkok – PIFFA formally accorded Membership of CFCFA Attended by Chairman & Vice Chairman

6 Dec 2012 Meeting of Standing Committee on Imports (at Ravian)
8 Dec 2012 Seminar on ANF Rules related to Shipments –Held at Southend Club, DHA, Karachi
10 Dec 2012 Meeting of Standing Committee on Exports
10 Dec 2012 Meeting of Standing Committee on Trade Disputes & Reconciliation
11 Dec 2012 DAWN Conference & Exhibition on LOGISTICS PAKISTAN at Hotel Sheraton wherein Chairman
addressed the Conference, also PIFFA put up a Stall
13 Dec 2012 Meeting of Standing Committee on HR, IT and Accounts
13 Dec 2012 3rd Executive Committee Meeting
14 Dec 2012 NTTFC Meeting on Disposal/ Destruction of abandoned cargo –Attended by Mr. Bilal-ur-Rehman &
Mr. Asad S. Nihal
18 Dec 2012 Publicity Channel Conference & Exhibition at Hotel Pearl Continental wherein Chairman
addressed the Conference, also PIFFA put up a Stall.
19 Dec 2012 Meeting of Standing Committee on Imports (at Ravian)
19 Dec 2012 Meeting of Standing Committee on Exports
22 Dec 2012 Meeting of Standing Committee on Membership Matters
29 Dec 2012 Meeting of Standing Committee on Membership Matters
07 Jan 2013 NTTFC Meeting on Disposal/ Destruction of abandoned cargo –Attended by Mr. Bilal-ur-Rehman

07 Jan 2013 Meeting of Standing Committee on Imports
11 Jan 2013 Meeting of Standing Committee on Exports
19 Jan 2013 Meeting on LCL Transshipment Hub Project, at Hotel Beach Luxury
21 Jan 2013 18th NTTFC Meeting at TDAP Conference Hall, FTC Building –Attended by Secretary General PIFFA

21 Jan 2013 Meeting of Standing Committee on Trade Disputes & Reconciliation
23 Jan 2013 Meeting of Standing Committee on Imports

News &Updates
SHIPMENTS on December 8,
2012. An audience of +250
participants/guests took
advantage of ANF presenta-
tion that followed by lively
Q&A session.
PIFFA Executive Committee
Participation in CAREC Fed- PIFFA nominated its two endorsed to participate as
eration of Carrier & For- Members on NTTFC sub- „Strategic Partner‟ in DAWN

E warder Associations (CFCFA) committee on Disposal / Logistics Pakistan Confer-

ID
Meeting held Bangkok on 4- Destruction of cargo. The ence & Exhibition held on
5 December‟2012 by PIFFA matter being in Members December 11, 2012

S te
Chairman & Vice Chairman interest to ensure that aban- wherein PIFFA delegates

I N a
wherein PIFFA was formally doned cargo is disposed off
expeditiously so that the
were main speakers and the
event was largely attended

pd
accorded Membership of
CFCFA attendant issues i.e., equip- by the Industry.
ment rental/cold storage do
u not unnecessarily accrue to
the local agent. So far 3
meetings of NTTFC sub-
committee have been held
that identified cargo and
devised procedure for its
disposal / destruction.

Pakistan is one of the Mem- On an invitation from Minis-
ber of Economic Coopera- try of Railway to attend
tion Organization (ECO) meeting of sub-committee
since long. On ECO Ministe- on National Trade Corridor,
rial level it was decided to Task Force on Railway re- PIFFA endorsed as co-
form ECO Logistic Provider structuring and moderniza- organizer 2nd International
Associations Federation tion, PIFFA nominated Mem- Shipping, Logistics, and,
(ECOLPAF). PIFFA represen- ber attended the meeting on Supply Chain Management
tatives attended its prepara- 26th December‟2012. The Conference & Exhibition-
tory meetings held in Istan- meeting also discussed the 2012 held on December 18,
bul and Teheran. In 2012, it future trade openings with 2012 participated by PIFFA
was PIFFA‟s turn to host India and resulting freight Members as speakers and
ECOLPAF General Assembly movement activities at Wa- widely attended.
meeting in Karachi tenta- gah.
tively during Septem-
ber‟2012. After consulta-
tions with ECO Secretariat
PIFFA offered to host the
event on 26-27th Febru-
ary‟2013. PIFFA has submit-
ted required documents for
establishment/registration As a Members Awareness
of ECOLPAF by UTIKAD in Program, PIFFA organized a
Istanbul. Seminar in collaboration
with ANF on the subject of
ANF RULES RELATED TO


NEW TRADE POLICY FRAMEWORK
The Ministry of Commerce Pakistan has an- 1. Trade integration with South Asia, China
nounced the second Strategic Trade Policy and the Economic Cooperation Organiza-
Framework (STPF) 2012-2015 aimed at tion countries is likely to increase the
achieving export target of $95 billion in the volume of trade flows across our land
next three years. borders.
The major objectives of the STPF 2012- 2. Our borders at land ports lack world
2015 included: class trade facilities. In order to trans-
1. Focus on regional trade. form our land ports into efficient facilita-
2. Strengthening of the institutional frame- tors of trade while simultaneously being
work for promotion of exports. responsive to security issues and smug-

ry
3. Creation of regulatory efficiencies. gling, human.

t
4. Export development initiatives.

us
5. Increase exports from less developed -Setting up of Exim Bank:

up
regions of Pakistan.

d d-
6. Promotion of domestic commerce.  With the help of provincial governments,

n 7. Strengthening the monitoring and this bank would not only provide export

I
un
evaluation mechanism. credit, it would also provide supplier‟s
credit and export credit guarantees.

Ro
The ministry has also announced to rational-
ize Tariff Protection Policy to create a com- - Promotion of services sector exports:
petitive environment through certain re-
forms:  To tap the enormous potential of export
of services, especially to Asia, it has
1. Ensure conformity to international been decided to establish a Services
agreements and practices. Trade Development Council in collabora-
2. Promote domestic and foreign invest- tion with the relevant sectors.
ment.
3. Create level-playing field for Pakistani - Creating regulatory efficiencies:
firms in international as well as domes-
tic markets.  A Resource Management Unit in the
4. Due consideration to consumer welfare. Ministry of Commerce and an Interna-
5. Cater to the changing needs of Paki- tional Trade Dispute Arbitration Council
stan‟s economy. will be established.
6. Create an enabling environment to pur-  It would give the country a more effi-
sue the legitimate goal of industrializa- cient, time saving and relatively inexpen-
tion in Pakistan. sive mechanism for trade dispute resolu-
tion.
The ministry will also establish Pakistan
Land Port Authority to strengthen Regional (For further details visit : www.box.com)
trade by adopting following measures:


Freight sector inefficiencies
Pakistan suffering Rs.150bn loss
ISLAMABAD, Jan 7: The ment, and monitoring and justified on technical and
World Bank proposed Paki- evaluation. economic grounds.
stan to devise a new regula-
tory framework to develop According to the Logistics The trucking sector carries
freight transport infrastruc- Performance Index of the 96 per cent of the total
ture to facilitate inter-modal World Bank, Pakistan‟s per- freight traffic. The trucking
connectivity and private formance on most logistics Sector is characterized by
sector participation since indicators, including the the presence of a small fleet
quality of trade and trans- of owners who generally own

ry
one of the major challenges
facing the fractured transport infrastructure, is worse less than five vehicles. The

t port system is the lack of a than that of other Asian bulk of trucking companies

us up
countries. are centered in the port city
unified planning structure.
of Karachi where trucking
d d-
Freight sector inefficiencies The report points out that tends to be concentrated

I n are costing the national geography endows Pakistan within an ethnic community.

un
economy about Rs l5O bil- with the potential to reap
lion annually and low ser- huge economic gains from Railways used to be the pre-

Ro
vice quality is impeding becoming a hub for regional dominant mode of transpor-
Pakistan‟s regional competi- trade that will have spill- tation in Pakistan. At its
tiveness, says a new report overs for economic growth. peak between 1955-1960,
China, India, Central Asia railways handled 73 per
of the World Bank.
and Iran are among the dy- cent of freight traffic, com-
The current regulatory namic economies that Paki- pared to less than 4 percent
framework places transport stan could connect. How- by 2011. Currently, it takes
is in the hands of a number ever, the government‟s de- 21-28 days for railways to
of different ministries and cided action will crucial to deliver upcountry at a dis-
agencies. The new regula- capitalize on this opportu- tance of 1,800km, which is
tory framework should pro- nity. 4 to 7 times slower than in
vide a platform for them to the US and China.
engage in dialogue with Citing example, it says that
each other, much less at- the granting of „most fa- Port traffic in Pakistan in-
tempt to coordinate policies voured nation‟ status to In- creased 6 per cent annually
and investments, empha- dia needs to be followed up over the period from 2000-
sizes the report: „Strategic with practical steps for an 2005, with container traffic
Environmental, Poverty and efficient payment system, a realizing the highest growth
Social Assessment of Trade sensible trade policy that at 15 per cent per annum.
avoids excessive and unfair
Transport Sector Reforms‟. Karachi Port handles the
injury to Pakistan‟s industry,
In order for this new frame- trade facilitating government majority of Pakistan‟s sea-
work to effectively and effi- services, a sensible visa re- borne trade traffic. The bulk
ciently facilitate private sec- gime, and transport net- of the remainder of freight
tor involvement, promote works, the report suggests. traffic-25.2 million tons - is
integration of different handled by the Port Qasim
modes of transportation, Different organizations have Authority.
and address the freight suggested investments in
road and railway construc- Courtesy: Dawn (January 8,
transport sector‟s key chal-
lenges, it should have a tion, rehabilitation and up- 2013)
broad scope covering: envi- gradation, as part of efforts
ronment and social man- to facilitate trade with Paki-
agement, project and con- stan‟s neighbors. However,
cession contract develop- most of the proposed invest-
ments still have not been


Five Years of Operations of SIAL

Sialkot International Airport Limited November 2006. He has held various
(SIAL) was incorporated in June 2001 as important positions in the past. He is
a Public Limited Company under the a graduate of the Command and Staff
Companies Ordinance, 1984, to take-up College, Quetta; National Defense
the mega project on build, own and oper- University, Islamabad and the Turkish
ate basis. Since its incorporation, SIAL Army War College, Istanbul. He was
has matured into a dynamic organiza- Defense Attaché of Pakistan Ankara,

ry
tion. The Airport was certified by Civil Turkey with accreditation to countries

t
Aviation Authority (CAA) for the opera- in stern Europe and Central Asia. Be-

un
tions of all types of aircraft including B- fore joining the Ministry of Defense,
747. The president of Pakistan inaugu- as Deputy Chief of the General staff

o up
rated the airport on 11 December 2007 at the General Headquarters he was

-C - and since then the domestic and Interna- actively involved in modernization and

nd
tional flights are operating successfully. expansion of the Army Aviation‟s com-
p bat, service support, and mainte-

U ou
Currently, 23 domestic / international
flights are operating to/from SIAL includ-
nance and training systems. He has
been on the Board of Directors of a

R
ing 2 cargo flights. Recently, Federal gov- public sector airline and the Civil Avia-
ernment has given approval to leading tion authority of Pakistan. In his as-
international foreign carriers for their signment as the Additional Secretary
passenger flights to & from Sialkot Inter- Defense, he has been responsible to
national Airport. Additionally, various In- over watch Civil Aviation matters
ternational airlines have shown their in- within the country. In this consider-
terest to operate the flights to/from SIAL. able interaction with foreign govern-
Sialkot International Airport is growing at ments and aviation authorities, Inter-
a fast rate and multiplying its revenue national Civil Aviation Organization
each year. (ICAO) and the European Union Com-
By virtue of its strategic location, it is mission on Aviation and the Transpor-
expected that Sialkot International Air- tation Security Administration (TSA) of
port will serve the passengers of the the USA. He was responsible to nego-
whole region which, as per the recent tiate bilateral agreements on Air Ser-
survey, counts to 1200 1300 per day. vices with foreign governments. He
The bar chart shows the competitive ad- has also been on the Board of Direc-
vantage to Sialkot International Airport tors of Earthquake Reconstruction &
over other airports for the passengers of Rehabilitation Authority (ERRA) and
this region. the Overseas Pakistan Foundation
(OPF).
Recently, Major Gen Mir Haider Au Khan Courtesy : Flyer magazine
(R), former
additional
secretary
Ministry of
Defense,
has taken
over SIAL as
Chief Execu-
tive Officer.
He was ap-
pointed by
the Federal Government as Additional
Secretary in the Ministry of Defense in


1st Executive Committee Meeting
In the 1st EC Meeting, newly benefit the freight for- as CONVENOR, so that
elected Chairman defined warding industry that policy carries the full
following method of conduct- 3. Those EC members de- trust of the EC.
ing Associations activities sirous of becoming CON- 4. Member nominated to
and tasking. VENORS should present attend any meeting/event
1. All decisions will be made a complete program for would be required to file
By : Habibullah A. Latif collectively and transpar- the year with breakdown with Secretariat observa-
General Secretary PIFFA
ently of activity in 12 equal tion report along with any
2. For wider and savvy par- parts (representing 12 other relevant document

ry
ticipation, Members desir- months, so that the pro- (s) which will be circulated
ing to be on Standing gress can be monitored) to Executive Committee
a
et
Committees would be re- Any program thus for information and fur-

ER
quired to put forward their adopted will be run un- ther delberation, if re-
r ideas and projects that will der the program sponsor quired

S ec O
RN Formation of Standing Committees: Executive Committee decided to form Standing Com-
C mittees that regularly convened sessions and delivered instead of creating dormant
Committees. All agreed to set parameters and guidelines for the working of Committees.

Committee Meeting updates

2nd Executive Committee dispute cases and after volume of freight forward-
deliberation passed in- ing business, liaison with
During the meeting Con-
struction to Secretariat for PSAA & Shipping lines to
veners of most Standing
various actions. restrict self-manifestation
Committees were nomi-
to PIFFA Members only, to
nated Standing Committee on initiate awareness pro-
Chairman informed the HR, IT & Accounts con- grams by conducting semi-
house that a „Code of Con- vened its meeting on 13th nars, workshops on sub-
duct / Ethics‟ will be intro- December‟2012 wherein it jects of Members interest
duced that all Members examined PIFFA & PTI ac- and to finalize SOP on ANF
will be required to sign the counts for the Jul- rules regarding shipments
document. The Code will Nov‟2012 and received in collaboration with ANF.
be broadcast / publicized replies to various queries
and briefing be made in from the Secretariat Standing Committee on
KCCI, FPCCI. Member Matters held two
The Standing Committee meetings on December
Standing Committees on Imports conducted 22nd & 29th , 2012. The
Standing Committee on three (3) meetings on No- Committee reviewed crite-
Trade Disputes & Recon- vember 17, December 6, ria for Membership and
ciliation held its meeting and December 19, 2012 referred to Executive Com-
on December 10, 2012 and focused on methods mittee for approval. It also
wherein it reviewed 12 to collect data concerning granted new memberships


ABDUL MAJEED PARACHA
Member, Executive Committee ,PIFFA
Mr. Abdul Majeed Paracha, you have built Abdul Majeed Paracha: We should have a
Ravian into renowned shipping and Logistics trans-shipment hub for LCL cargo. As you
Company. In particular, your company is very may be aware, FCL is already approved by
strong in NVOCC business, as well in ISO con- Pakistan Government, but LCL trans-
tainers. Presently, you are serving on the Ex- shipment is not allowed. By making a LCL
ecutive Committee of PIFFA for 2011-2012. Trans-shipment Hub, you can not only cre-
In this leadership position, your experience ate a cost-effective mode of trans-
and expertise will benefit not only RSL but shipment for the clients, but you can also
the entire shipping and logistics sector. We generate employment opportunities in
Interview ROUND-UP

look forward to informing our readers about Pakistan. In every part of the world, trans-
your vision for the logistics and shipping sec- shipment hubs are working well. There is a
tor in Pakistan through this I&M Special Re- big volume for LCL cargo. Pakistan has a
port on Logistics & Shipping. There are many very strategic location. Countries that are
subjects that demand attention in the logis- using other trans-shipment hubs will prefer
tics sector, like LCL Trans-shipment, Afghan to use Pakistan. For cargo going from Far
Transit Trade, Gwadar Port, Pakistan Cus- East to Europe, the transit time will not
toms, Pakistan-India trade. Your answer will increase. In Pakistan, we have both ways
be valuable source for suggestions and solu- movement for cargo, import and export, so
tions. that will facilitate trans-shipment.

Q: For the Logistics and Shipping sectors, Q: what government organization s and
there are several government ministries to officials should PIFFA contact to discuss
visit for policy recommendations and busi- the importance of logistics sector of na-
ness procedures. These include Ministry of tional development?
Ports & Shipping, Ministry of Petroleum, Min- Abdul Majeed Paracha: I think that there is
istry of Commerce, and Ministry of Communi- not enough recognition of the freight-
cations. Can a better way be devised for a forwarder sector in government circles. It
more efficient business procedure in today‟s needs to be recognized in Ministry of Ports
modern world? and Ship-
Abdul Majeed Paracha: If you compare with ping, Ministry
other countries, normally there is only one of Com-
department from which you can get the per- merce, Minis-
mission and then you can start doing busi- try of Com-
ness. The rest is systems that work, which munications.
control the freight- forwarder or anyone else We need to
who is granted permission. I would like to approach
give the example of Dubai, where you can get them and
freight-forwarding permission or license sim- give them
ply through the Economic Department, then the exact
you can start doing business. In Pakistan, we picture of
need a one-window operation. This depart- logistics
ment should engage with PIFFA and establish needs. We
some Standard Operating Procedures. PIFFA should re-
will also be prepared to give some recom- ceive attention at the level of Prime Minis-
mendations on effective regulations to such ter and Planning Commission. It is very
a government department, so that the licens- important sector in many countries, and
ing and business activity proceeds well. should be no different here.

Q: What basic change do you suggest for Q: The great development in recent years is
rapid development of logistics infrastructure the improvement of trade relations be-
in Pakistani? tween Pakistan and India. Pakistan


ABDUL MAJEED PARACHA
Continues...
awarded MFN status to India last year. Every- needs to have close coordination with Paki-
day we hear about exchange of business stan Customs, to make them understand
delegations. What are your thoughts on the the role of freight-forwarder and how it
development of this bilateral relationship? should be interpreted. In recent weeks and
Abdul Majeed Paracha: I
see that trade between
India and Pakistan has a
lot of potential. It can be
improved if other regimes
Interview ROUND-UP

can be modified, like the
visa regime has been
modified. Too many items
are on the negative list. A
lot of items from India
enter Pakistan through
other modes, and it
causes a rise in price for
the consumer. If both
countries reduce the list
of sensitive items, then
the cost to consumer will
be reduced. Pakistan had
made a commitment with
India that the negative list would be phased months, Pakistan Customs has taken some
out before December 31 this year, which im- aggressive steps against freight-forwarders
plies that India will be granted the status of and eventually they found that the freight-
Most-Favored Nation (MFN) status from forwarders were not guilty at all. The whole
2013. The basics of the agreement are as process has a lot of complexity and this
follows: According to the agreement, in the kind of mis-understanding should be
first phase, India had promised to reduce avoided. There is no clarity about the role
SAFTA sensitive list by 30 per cent before of the freight-forwarder. Pakistan Customs
October 2012, in lieu of opening of Wagah is in contact with the shipping agent and
border. In the second phase, India has to the clearing agent, because they issue the
reduce SAFTA sensitive list by an additional license for both. However, there is no such
30 per cent by November 2012 after which interaction between the freight-forwarder
Pakistan will be required to phase out nega- and Customs. This needs to change, so
tive list by December 31, 2012. India has to that there is an appreciation of how the
eliminate entire sensitive list in five years. freight-forwarder can benefit the regulatory
How ever, both Pakistan and India have not mechanism.
implemented the agreement in letter and In other parts of the world, it was
spirit. It is expected that Ministry of Com- common for many years. For example, APL
merce, Government of Pakistan, will hear the had APL Logistics and Maersk has Maersk
concerns of automobile, agriculture, textile Logistics. DAMCO is part of Maersk now.
and pharmaceutical sectors as the four sec- The main thing is that logistics comprises
tors are concerned about the reduction of of shipping and freight-forwarding. Freight-
prohibited items. forwarding is a very important part of logis-
tics, and this has not been recognized in
Q: What has been your experience with Paki- Pakistan in the past.
stan Customs in recent months? Courtesy: I&M Journal
Abdul Majeed Paracha: I think the experience
of freight-forwarders is that our Association


COMIC STRIP


How to Make (or Lose) an Easy Sale
Listen carefully, because sometimes pros-  Prospect: Jim here.
pects tell you up front that they're ready to  You: I'm John Doe from Acme Inven-
buy right now tory. Did I catch you at an okay time?
In today's challenging economy, selling is  Prospect: Acme? In fact, I was think-
a difficult job, right? Well,
not always. Sometimes
prospects signal that
they're ready to buy--right
now--and if you're not lis-
MANGEMENT ARTICLE

tening carefully, you might
easily miss the opportu-
nity.
Such events generally
happen right at the begin-
ning of the sales cycle,
when you're having your
first conversation with a
prospective customer. The prospect says ing of contacting you.
something like:  You: Jim, I'm sure you're busy and I
•"We've been looking to buy something want to respect your time, so I'll be
like this." brief. The reason for my call is this.
•"I was thinking of contacting your firm We just saved Universal Transport an
about this." additional $12 million in shipping
•"Oh, yeah, we definitely need to talk." costs, so I thought it was important
These are clear signals that the prospect enough to let you know, since every
has already decided to buy. Unfortunately, company has an obligation to their
they're signals that are easy to miss if you customers and shareholders to re-
aren't listening carefully. duce expenses.
The problem comes from assuming that  Prospect: But...
every sales opportunity will follow a simi-
 You: Now, you may be wondering if we
lar or identical process. For example, sup-
can do this for you, too. Well, depend-
pose your sales process looks something
ing on what you're currently doing, I
like this:
don't know if you have a need for our
1. Initial contact
services. But with your permission,
2. Assess needs
let's talk for a few minutes to deter-
3. Suggest solution
mine if there is anything we're doing
4. Provide demonstration
that you could benefit from.
5. Ask for the business
 Prospect: But...
6. Negotiate terms
If you're not really listening during the first  You: Have you been considering the
step, you might not hear that signal that impact of globalization on your supply
the prospect has already assessed needs, chain?
has a solution in mind (yours), and is  Prospect: No, not really...
ready to negotiate terms.  You: Well, our research has shown....
Instead, it's all too easy to let the momen- See what happened. All of a sudden,
tum of your sales process carry you from you're bringing up issues that might raise
step to step, even though those steps more questions in the buyer's mind and
might give the prospect a reason NOT to actually make the buying decision MORE
buy. difficult. It's throwing away a golden op-
For example, suppose you're selling an portunity.
inventory control system. If you're not While the conversation above sounds a bit
careful, the initial conversation might go cartoonish, I guarantee you this kind of
something like this: thing happens all the time. In fact, it's the
single most common sales error according

How to Make (or Lose) an Easy Sale
to Thomas Ray Crowel, author of the  Sales guy: Go on the Internet, find a
book Simple Selling. model that you'd like, call back, and I'll
I even experienced this situation myself see if we can match the price.
a few years ago. When my dishwasher
Me: Okay. Bye.
broke, I called a locally-owned appliance
The sales guy was so focused on his proc-
dealer with whom I'd had good experi-
ess (which was based upon in-store up-
ences in the past. I was actually holding
selling) that he missed the cue that he
my credit card in my hand, ready to buy.
had already made the sale. Anyway, I fol-
Here's my memory of the conversation:
lowed his advice, got online and ordered a
 Me: I want to buy a new dishwasher. dishwasher--from Home Depot.
continues

 That's why it's so incredibly important to
ARTICLE

Sales guy: If you come down to the
store I can show you some models. listen--really listen--to prospects. If you
don't, you end up losing the sales that
 Me: No, I just want one that's black were low-hanging fruit
and inexpensive. What have you got? Courtesy :www.inc.com
 Sales guy: You'll have to come down
to the store.
 Me: No, I want to order one right
now.


LOGISTIC INDUSTRY: BUILDING A GROWTH ENGINE FOR PAKISTAN’S
ECONOMY

The subjects of ports, shipping and logistics fuel the growth of the logistics and shipping
are interlinked. Cargo is carried by ships, sector in Pakistan well beyond the decade-
booked and coordinated by shipping agen- old ISAF, NATO cargo transport business.
cies, handled by port terminals, documented We don‟t want to be a nation of missed
by customs authorities, stored in ware- opportunities; Pakistan did not become a
houses, and transported to final destinations Dubai for shopping and conventions; did
by the truckers. The entire operation is han- not become a Singapore for shipping; did
dled and often covered by under a single not become a Hong Kong for finance; did
Economy ROUND-UP

document by international freight forwarders, not become a Bangkok for tourism; did not
also known as logistics companies. These become a Taiwan or Shenzhen for manu-
transport and delivery operations are sup- facturing; did not become a Hyderabad for
ported by pre-shipment inspection agents, information Technology. Behind all these
custom agents, stevedores, insurance spectacular successes lie brilliant policy
agents, and surveyors. Within the universe of and swift action by governments. Let us
logistics service providers, we can now see not be left to envy Colombo as a regional
that several dynamic and energetic shipping LCL trans-shipment port, and Chabahar in
agencies in Pakistan are graduating their Iranian Baluchistan, only seventy-two miles
operations beyond traditional shipping West of Gwadar , as a trade corridor for
agency services into international freight- Central Asian States.
forwarding, providing warehousing, supply- In building Gwadar port, Pakistan Govern-
chain, and logistics services. This is evident ment took the first step for the trade corri-
from shipping agency marketing and adver- dor vision. It has not taken the second
tising material which appears in industry pub- step, which is highway development. Iran
lications in Pakistan. They advertise one- and India have made excellent progress in
window services to prospective customers. building the Chabahar-Milak-Zaranj-
Likewise, several logistics companies also Dilaram route from Iran into Nimroz prov-
promote integrated services. ince of Afghanistan, Chabahar has strong
The overlap of the shipping and logistics com- retinal support. The Foreign Secretary of
pany sectors of Pakistan is reflected in the India, Mr Ranjan Mathai, headed an Indian
membership of the two leading industry asso- delegation to Iran in August, 2012, to dis-
ciations, Pakistan Ship‟s Agents Association cuss growth and utilization of Chabahar
and Pakistan International Freight Forward- port. His visit was the result of a report by
ers Associations. Several companies are reg- the Indian ports association.
istered members of both associations. This Closely tied to Pakistan‟s grand vision as a
has generated good synergy and excellent trade corridor to land-locked Central Asian
cooperation on key subjects between the two States is the topic of TIR Convention. TIR is
Associations. These include subjects like Af- an international transit system covered
ghan Transit Trade, NATO and ISAF cargo, under a UN backed guarantee system al-
Central Asia Trade Corridor, LCL transship- ready operational in sixty countries. The
ment Hub, carriage of goods by sea act benefit of accession and participation by
2011, Sea Carriage Documents Act-2011, Pakistan is that it will help Pakistan
TIR convention, and cold storage chain. achieve seamless cargo connectivity with
All these are key and vital subjects because central Asia, Iran, turkey, china. The effort
sound policies and swift action by Govern- to promote Pakistan‟s accession to TIR
ment of Pakistan on these subjects will trans- began in the year 2000 by Tariq Ragoon-
form the shipping and logistics sector into an wala, President of the Pakistan National
engine of growth for Pakistan‟s economy. Committee-International Chamber of Com-
Leveraging regional trade advantages will merce. He created the TIR Commission.


LOGISTIC INDUSTRY: BUILDING A GROWTH ENGINE FOR PAKISTAN’S
ECONOMY ...continues

There is now a 12-year history of ups and tional Freight Forwarders Associations.
downs for the TIR efforts in Pakistan. PIFFA These achievements show that for a young
held a major international conference in Feb- organization, PIFFA has had excellent lead-
ruary 2007 in which Pakistan‟s accession to ership and operations from the very begin-
TIR was discussed by government officials ning. Mr. Badar Badat, the renowned foun-
and logistics professionals. There was further der Chairman of PIFFA as well as the chair-
discussion by Government of Pakistan at an man of the TIR Commission and architect
IRU-ECO meeting held in Istanbul in May of the „National Trade Corridor Program‟
Economy ROUND-UP

2011. After 12 years of deliberations and says the time has come for Pakistan to
bilateral negotiation by Government of Paki- have a separate Ministry for “Freight Logis-
stan, the logistics industry deserves a result. tics & Transport”.
The I&M Special Report provides a summary PIFFA‟s recommendations deserve the at-
of the I&M conference on Ports & Shipping tention of the highest levels of the Federal
held in July, 2012, in which a panel discus- Government.
sion was dedicated to the subject of regional We, at I&M , ask the Government of Paki-
trade. Capt. Anwar Shah, an eminent ship- stan to support the efforts of the logistics
ping industry expert, and Mr. Javaid Mansoor, professionals of Pakistan to reach a score
the Executive Secretary of National Trade of 5 on the World Bank Logistics Perform-
and Transport Facilitation Commission ance Index within the next decade. Paki-
touched on all three subjects-regional trade stan scored 2.53 within a range of 1 to 5
corridor, TIR and trans-shipment Hub- in their for the year 2009. It is fairly good score for
discussion. an industry that has organized and im-
Investment & Marketing urges the relevant proved only over the last decade.
government authorities including Ministry of Historians of the aviation industry recall
Commerce, Ministry of Ports and Shipping, that Gulf Air and Emirates Airlines were
Ministry of Communications and Federal established with vital input of Pakistani
Board of Revenue to give the recommenda- managerial talent. Likewise, no less a ship-
tions of the TIR Commission, PIFFA and PSAA ping historian that the late Mr.Aredeshir
on three subjects high priority; Regional Cowsjee, wrote a memorial; article for cap-
Trade Corridor, TIR Convention, LCL-Trans- tain Muhammad Jalaludin Sayeed who
shipment Hub. helped to established the first shipping
PIFFA was formed in 2004; in 2005 it set up company of Singapore. Neptune Oriental
its standard trading conditions and took Lines, in 1969. The article was published
membership of FIATA. It then created stand- in Dawn newspaper in September, 2005.
ing committees on Trade Disputes & Recon- There is no reason to doubt that logistics
ciliation and Defaulted Payments which have professional can create the equivalents of
been admired by PIFFA members and cus- Emirates Airline, Gulf Air and NOL within
tomers for their mediatory role. For this pur- the logistics industry of Pakistan.
pose, there is good cooperation with PSAA Investment & marketing asks the Govern-
and ACAAP (AIR Cargo Agents Association of ment of Pakistan to publish a Logistics In-
Pakistan) as well. PIFFA also created a Train- dustry Development Policy 2013. This
ing standing committee, giving importance to
should be as robust as the Petroleum Ex-
human resource development. A PIFFA-FIATA
Diploma Course in International Freight For- ploration and Production Policy 2012 pub-
warding was introduced in 2006 and the in- lished in November, 2012 by Ministry of
dustry has a strong educational and training Petroleum and Natural Resources.
vision. FIATA is the Federation of Interna-
Courtesy: I&M Journal


Participation in CAREC Federation of Carrier & Forwarder Associations
(CFCFA) Meeting held Bangkok on 4-5 December‟2012
Images ROUND-UP

PIFFA endorsed as Strategic Partner
DAWN Logistics Pakistan Conference &
Exhibition held on December 11, 2012
at Darbar Hall, Sheraton Hotel, Karachi


Visitors at Meezan Bank Stall FPCCI President Haji Fazal Qadir Khan Sherani visiting PIFFA Stall

PIFFA endorsed as CO-ORGANIZER 2nd International Shipping, Logistics, and, Supply
Images ROUND-UP

Chain Management Conference & Exhibition-2012 held on December 18, 2012

ANF Force Commander Brig. Muhammad Wajid
responding to queries from seminar participants.

PIFFA organized Seminar on ANF Rules related
to Shipments on December 8, 2012

Col. Ashaar Rizwan receiving PIFFA memento from Mr. Majeed Paracha

Page 23

PIFFA-FIATA DIPLOMA
in International Freight Forwarding
(Course validated by FIATA Advisory Body Vocational Training)

Timing for 13th batch
Tuesday, Thursday 1800-2100 LT & Sat-
13th Batch Commencing at Karachi:
19thFebruary’2013
urday 1500-1800 LT
Timing for 3rd batch:
3rd Batch Commencing at Lahore:
08thApril’2013 Monday, Wednesday & Friday
1800-2100LT
Announcements

Venue:
Course Duration:
174-O, Block-2, P.E.C.H.S. Karachi
Venue: +265 hrs of teaching (about 8 months’ pe-
228 Ahmed Block, New Garden Town, Lahore.
Modules:
Curriculum: 1- Introduction to Freight Forwarding (10hrs)
2- Sea Freight (25 hrs)
3- Maritime Containers (10 hrs)
The curriculum is based on FIATA ABVT guidelines 4- Air Freight (45 hrs)
and developed indigenously by core Team trained 5- Road Transportation (20 hrs)
under FIATA TOT Program. While developing the
course material, special care is taken to incorporate
6- Insurance (15 hrs)
local rules, regulations, customs and utility of sub- 7- Rail Transportation (20 hrs)
jects and its field application. 8- Customs Procedures (25 hrs)
9- Dangerous Goods Sea & Air (15hrs)
10- Logistics Transport (15 hrs)
11- Multimodal Transport (20 hrs)
12- Information & Communication
Technology (15 hrs)
13- Safety & Security (15 hrs)
14- Inland Waterways (15hrs)

Investment: How to enroll:
Rs. 30,000/- for PIFFA Members Please download Nomination Form from our web-
Rs. 48,000/- for Non-Members site www.piffapk.com . Draw cheque/pay order
favoring ‘PIFFA Training Institute’. The fee is for
the duration of course and non-refundable.

Minimum qualification of the participants is
graduation and passion to excel through learning

Contact us:

Umair Ali Dayo Dr. S. M. Faisal
Training Coordinator – PIFFA Regional Secretary Lahore
Tel: 021-34322671-3 Cell: 0301-8227771 Tel: 042-35834456-7 Cell: 0323-
4100511
Email: training-khi@piffapk.com Email: piffa-lhe@piffapk.com


Pakistan International Freight Forwarders Association
174-O, Block - 2, P.E.C.H.S Karachi 75400 - Pakistan

Tel: + 92 21 343 22671-3
Fax: + 92 21 343 22670
Email: piffa@piffapk.com
URL: www.piffapk.com
CONTACT us

GMT: + 5
Country IATA Code: PK

Regional Office
228, Ahmed Block, New Garden Town, Lahore, Pakistan

Tel: + 92 42 35834456-7
Fax: + 92 42 35834458
Email: piffa-lhe@piffaapk.com
URL: www.piffapk.com
GMT: + 5
Country IATA Code: PK


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