Suburbia

641 views

Published on

Discusses outdoor advertising in the suburban environment.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
641
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Suburbia

  1. 1. Outdoor Advertising in Suburbia
  2. 2. Almost all outdoor advertising in suburbia fits nicely into one of two categories: Home or Community
  3. 3. The urban environment presents a much wider range of subject matter.
  4. 4. We are not taking advantage of ad space in Suburbia!
  5. 5. Walker Evans 1936
  6. 6. Cahan & Associates 1996
  7. 7. We can use the vernacular of suburbia to turn suburbia into a more productive ad space without interfering with its landscape.
  8. 8. In conclusion our goal as designers and advertisers should be to maximize suburbia’s potential as an ad space but remain sensitive to the suburban environment at the same time.

×