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Music Videos Structure
Why have music videos? <ul><li>Draw a star diagram to show a number of different purposes of a music video…… </li></ul>
The purpose of the Music Video <ul><ul><li>Promotes a single and, normally, an album </li></ul></ul><ul><ul><li>Promotes t...
Basic structures <ul><li>In  3-4 minutes a typical music video combines  a mix of live performance, narrative, and other v...
Music Videos <ul><li>Often contains a number of different elements: </li></ul><ul><ul><li>Performance </li></ul></ul><ul><...
Performance <ul><li>Many music videos include performance of the artists as part of the video </li></ul><ul><li>It was fro...
What do performance videos contain? <ul><li>Brainstorm all the things that you would expect to see in a music video that w...
<ul><li>Often contain shots of the artists performing </li></ul><ul><li>Can be a live stage performance, with shots of art...
Examples of Performance Music Videos <ul><li>Discuss in a group any memorable music videos you know of  that  are of this ...
Idea of Spectacle <ul><li>Music Videos may be considered to be examples of ' spectacle '.  </li></ul><ul><li>In this the p...
<ul><li>In the case of  men , this involves the look of the character towards the viewer. The male is seen to be addressin...
The male (and female) Gaze  <ul><li>In a group decide on your vote for the videos that you think are the prizewinners for ...
Narrative <ul><li>Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl d...
Narrative videos <ul><li>Brainstrom what you would  expect to see in “narrative ‘ type videos…what are some common storyli...
Narrative <ul><li>Because it is only 3-4 minutes it can be  </li></ul><ul><li>-very fast paced, lots of shots and cuts </l...
Narrative Music Videos <ul><li>Discuss in a group any memorable music videos you know of  that  are of this type.  Select ...
Thematic <ul><li>There are lots of common themes in music videos </li></ul><ul><li>Depends on the genre of music </li></ul...
Symbolic <ul><li>Use of lots of symbols to build up meaning eg graveyard…death </li></ul><ul><li>Lots of use of montage -l...
Thematic or Symbolic Music videos <ul><li>Discuss in a group any memorable music videos you know of  that  are of this typ...
Some Other Codes and Conventions <ul><li>Visually stylish – ‘artistic’ mise-en-scene </li></ul><ul><li>Cutting related to ...
Types of Music Videos <ul><li>1 Performance Clips </li></ul><ul><li>-Concentrate on stage performance of bands </li></ul><...
<ul><li>To make your Music Video </li></ul><ul><li>What is the theme or aim of my music video? </li></ul><ul><li>Who will ...
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Music vids

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Powerpoint about the different styles of music videos and their codes and conventions

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Transcript of "Music vids"

  1. 1. Music Videos Structure
  2. 2. Why have music videos? <ul><li>Draw a star diagram to show a number of different purposes of a music video…… </li></ul>
  3. 3. The purpose of the Music Video <ul><ul><li>Promotes a single and, normally, an album </li></ul></ul><ul><ul><li>Promotes the artist or band </li></ul></ul><ul><ul><li>Creates, adapts or feeds into a ‘star image’ </li></ul></ul><ul><ul><li>Entertains the audience </li></ul></ul><ul><ul><li>Sets the ‘meanings’ of a song by the use of images </li></ul></ul>
  4. 4. Basic structures <ul><li>In 3-4 minutes a typical music video combines a mix of live performance, narrative, and other visual imagery including computer graphics and animation. </li></ul><ul><li>It does this to advertise the band/artist and song </li></ul>
  5. 5. Music Videos <ul><li>Often contains a number of different elements: </li></ul><ul><ul><li>Performance </li></ul></ul><ul><ul><li>Narrative </li></ul></ul><ul><ul><li>Thematic </li></ul></ul><ul><ul><li>Symbolic </li></ul></ul>
  6. 6. Performance <ul><li>Many music videos include performance of the artists as part of the video </li></ul><ul><li>It was from clips of performances that music Videos developed </li></ul>
  7. 7. What do performance videos contain? <ul><li>Brainstorm all the things that you would expect to see in a music video that was based around a band or artist’s perfomance: </li></ul><ul><li>Does this vary depending on the genre of music? </li></ul>
  8. 8. <ul><li>Often contain shots of the artists performing </li></ul><ul><li>Can be a live stage performance, with shots of artists and audience </li></ul><ul><li>Can be the artists in “real life” situations eg warming up, talking, fooling around </li></ul><ul><li>Often includes lots of close ups of the artist and there can be a particular visual style that goes with the artist ( a motif ) eg particular clothing, actions, props, type of images. </li></ul><ul><li>Often the artist can appear to perform in an unusual place - all lip-synched eg a field, a rooftop </li></ul>
  9. 9. Examples of Performance Music Videos <ul><li>Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example. </li></ul><ul><li>Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable. </li></ul>
  10. 10. Idea of Spectacle <ul><li>Music Videos may be considered to be examples of ' spectacle '. </li></ul><ul><li>In this the performers are performing, often looking directly at the viewer. This is called “direct address” -where they are directly interacting with the viewer. </li></ul>
  11. 11. <ul><li>In the case of men , this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly. He is supposed to be singing directly for you. </li></ul><ul><li>The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A Voyeur is someone who looks at someone. This means females in music vids are often dressed and posed in very sexual ways </li></ul>
  12. 12. The male (and female) Gaze <ul><li>In a group decide on your vote for the videos that you think are the prizewinners for </li></ul><ul><li>A) the most sexually provocative female performance </li></ul><ul><li>B) the most sexually “I want you” male performance </li></ul>
  13. 13. Narrative <ul><li>Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl dumps boy </li></ul><ul><li>This narrative can be like a Mini film, with a beginning, middle and end </li></ul><ul><li>Or it can suggest some links to a story </li></ul><ul><li>It can promote a film with clips form the film included telling a story </li></ul>
  14. 14. Narrative videos <ul><li>Brainstrom what you would expect to see in “narrative ‘ type videos…what are some common storylines in these? </li></ul>
  15. 15. Narrative <ul><li>Because it is only 3-4 minutes it can be </li></ul><ul><li>-very fast paced, lots of shots and cuts </li></ul><ul><li>-use inter-textuality with films, tv and other videos </li></ul><ul><li>-mimic other film and tv genre eg horror or sci fi </li></ul><ul><li>-sometimes the story can contradict what is seen for effect </li></ul><ul><li>-sometimes the artist is a part of the story, or an observer or completely separate </li></ul>
  16. 16. Narrative Music Videos <ul><li>Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example. </li></ul><ul><li>Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable </li></ul>
  17. 17. Thematic <ul><li>There are lots of common themes in music videos </li></ul><ul><li>Depends on the genre of music </li></ul><ul><li>Eg Heavy metal bands go for perfomance dominated clips </li></ul><ul><li>Rap has lots of “street” images </li></ul><ul><li>dance routines are common for many female artist performances </li></ul>
  18. 18. Symbolic <ul><li>Use of lots of symbols to build up meaning eg graveyard…death </li></ul><ul><li>Lots of use of montage -lots of images to create meaning sometimes often contradictory </li></ul><ul><li>Lighting often used to suggest mood </li></ul><ul><li>Fast paced - often only a few seconds per shot to build up meanings </li></ul><ul><li>Pictures can support or contradict the lyrics </li></ul>
  19. 19. Thematic or Symbolic Music videos <ul><li>Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example. </li></ul><ul><li>Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable </li></ul>
  20. 20. Some Other Codes and Conventions <ul><li>Visually stylish – ‘artistic’ mise-en-scene </li></ul><ul><li>Cutting related to the rhythm of the music </li></ul><ul><li>Intercutting between performance and images or story </li></ul><ul><li>Experimental use of camera/editing (hand held camera, distortion of colours) </li></ul><ul><li>Often break the rules of continuity editing. Can use lots of jump cuts </li></ul><ul><li>Lots of use of digital effects </li></ul>
  21. 21. Types of Music Videos <ul><li>1 Performance Clips </li></ul><ul><li>-Concentrate on stage performance of bands </li></ul><ul><li>2 Conceptual clips </li></ul><ul><li>Based around a theme or story </li></ul><ul><li>a) Narrative “mini film” idea </li></ul><ul><li>i)either simple fantasy situation with other images inbetween eg artist </li></ul><ul><li>ii)Or complex genre”story’ eg Michael Jackson’s Thriller </li></ul><ul><li>b) Non -narrative often dream like , random thoughts around a loose theme eg lost love, use lots of symbolism </li></ul>
  22. 22. <ul><li>To make your Music Video </li></ul><ul><li>What is the theme or aim of my music video? </li></ul><ul><li>Who will this appeal to? </li></ul><ul><li>How can I make it appeal to this group? </li></ul><ul><li>What are the lyrics saying? </li></ul><ul><li>What do the music/rhythms/genre suggest? </li></ul><ul><li>How can I link music/lyrics/images? </li></ul><ul><li>What type of video will it be? </li></ul>
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