2. Tradesman Agency Goal
• A database of professional, competent and experienced construction industry
Trade-man in Townships.
• The agency will focus on recruiting tradesman in its database and formalizing
construction industry tradesman enterprises, will focus on five trades which is
Brick-laying, Plumbing, Tilling, Roofing and Painting.
• Tradesman Agency sole purpose will be to formalize, promote and market
construction industry Tradesman in Townships.
• Tradesman Agency will also be aligned with MSI High school learners
• MSI is a High School Learners experiential enterprise and skill development
initiative.
• MSI intends to recruit High School Learners who are interested in the
construction industry to assist/accompany professional Tradesman Agency
members to provide learners with a solid education of the industry while in high
school, and also offer them an opportunity to have hands-on experience of the
construction industry, by assisting Tradesman Agency members and be paid
while developing skills needed to build a great career in the construction
industry.

3. Set-up
Tradesman Agency will have Pop-up Consultation shop, outside Hardware & DIY stores. The
Pop-up shop will add value to Hardware stores and customers.
The Tradesman Agency will give customers at hardware stores added value, by allowing
customers to have professional product information consultation of specific products needed
to renovate or build a house before purchase for free.
Customers will have an opportunity to book an appointment or a site visit with a professional
and competent construction industry Tradesman for free.
The consultation Pop-up shop will give customers an opportunity to view profiles and
testimonies of satisfied clients of work done by Tradesmen Agency members.
Access an opportunity to talk to an online community via sms and social networks of
customers who’ve been serviced by Tradesman Agency members

4. Tradesman Agency Role
Tradesman Agency role is to give customers the power to create
employment and skill development for the youth in their
community, by hiring Tradesman Agency members.
To give value for money to customers by offering free professional
construction industry tradesman consultation or product
information before purchase.
No more shabby house improvements for customers by fly-by night
construction tradesman in Townships.

5. Benefits for Brands
• Opportunity to build customer loyalty by endorsing Tradesman Agency.
• Engage with customers on a personal level in a relevant way.
• A strategy to build online presence for your brand, by using content
generated by your customers sharing their experiences on house
improvements they’ve recently done. Who doesn't love to share to the
world about his/her recent house renovations.
• To develop an online platform for Mama’s eKasi (Township mothers) to
share with other mothers house improvement ideas.
• Brands will achieve all the above whilst supporting youth employment and
skill development in Townships.