A presentation to Deep Red Ink about my learnings from UX India conference 2013.

1. UX India Conference Unlearning Process

2. Am I relevant?

3. Design Principles

4. 1. “Vu Ja De”
???

5. 2.Lower bar of sketching
Less makes more.

6. 3.Work out loud
Think.Show.Talk

7. 4.Tell stories
Characters. Goal. Context. Interaction. Result.

8. About Numbers

9. Numbers are used for
security. It does not
maximize a user’s
experience

10. What’s in it for me?

11. What’s in it for me?
The usability factor is rational or emotional - but the
customer has to see it.

12. Understanding the
Fogg’s Behavior Model

13. “Human beings are
inherently lazy”

14. “Human beings are
inherently lazy”

15. B=MAT

16. Trigger
Ability
Motivation

17. Trigger
Ability
Motivation

18. Motivation
Ability
Sensation is a core motivation
Trigger

19. Motivation
Ability
Anticipation is a core motivation
Trigger

20. Motivation
Ability
Social Cohesion is a core motivation
Trigger

21. Motivation
Ability
Increase ability by
simplifying target
behavior
Trigger
T

22. Motivation
Ability
Increase ability by
simplifying target
behavior
Trigger
T

23. Motivation
Ability
Simple
Complex
Trigger

24. Motivation
Ability
Trigger
T

25. Motivation
Ability
Trigger
Triggers can lead to a
chain of desired
behaviors
T

26. Motivation
Ability
Trigger

27. Motivation
Ability
Trigger
- Map out the bahvior chains you need
- Figure out how to get people to do the first
behavior
- If people don’t naturally take the next step in the
chain, then figure out how to get the next step
to happen.
Step by step.

28. References
- www.behaviormodel.org

29. Was I relevant?