Tablet andE-Reader Market:<br />Correlation of Social Buzz and Sales<br />December  2010<br />Babar Bhatti<br />
E-Reader Market Snapshot<br /><ul><li>Rapidly increasing market, according to research firm Gartner.
 Desirable to 20% of US online users who read 2 ore more books/month.
 Kindle, Nook and Sony Reader are the three big specialty E-Readers
 Kindle is the clear winner
 iPad has invaded this marketplace. Google has also entered the space with its eBooks storefront</li></ul>There is conside...
Tablet PC Market Trends<br />Tablet market has exploded after the launch of iPad in April 2010<br />Gartner predicts that ...
What does the Social Media Buzz for Tablets and E-Readers Tell Us?<br />Used MutualMindTM to listen to social media chatte...
Correlation of Share of Voice to Market Share<br />Social listening data shows that the Tablet/E-Reader Brand’s share of v...
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How Social Media Buzz Correlates with Market Share for Tablets and E-Readers

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This slide deck shows how social listening data correlates with the market share of leading brands for e-readers and tablet PCs. It presents the top topics of discussion, sentiments and other market intelligence.

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  • Tablet and E-Reader are both rapidly growing markets E-Readers are threatened by TabletsSocial Buzz shows enthusiasm and growing interest by consumersSocial chatter is correlated to salesTopics of conversations
  • How Social Media Buzz Correlates with Market Share for Tablets and E-Readers

    1. 1. Tablet andE-Reader Market:<br />Correlation of Social Buzz and Sales<br />December 2010<br />Babar Bhatti<br />
    2. 2. E-Reader Market Snapshot<br /><ul><li>Rapidly increasing market, according to research firm Gartner.
    3. 3. Desirable to 20% of US online users who read 2 ore more books/month.
    4. 4. Kindle, Nook and Sony Reader are the three big specialty E-Readers
    5. 5. Kindle is the clear winner
    6. 6. iPad has invaded this marketplace. Google has also entered the space with its eBooks storefront</li></ul>There is considerable consumer interest in E-Readers (17% have considered buying one), however the user experience is not that good – incompatibility of content format and inability to share content frustrates consumers<br />
    7. 7. Tablet PC Market Trends<br />Tablet market has exploded after the launch of iPad in April 2010<br />Gartner predicts that tablet sales could reach 20 million in 2010!<br />Tablet PCs are a new computing form factor — a portable, comfortable, personal media and information device with the power to run diverse apps.<br />81.3 million Tablet unit sales worldwide in 2012, up from 15.7 million in 2010. Source: E-Marketer.<br />
    8. 8. What does the Social Media Buzz for Tablets and E-Readers Tell Us?<br />Used MutualMindTM to listen to social media chatter about tablets and e-readers<br />Listening data for October – December 2010<br />iPad dominated the conversations, most of them on Twitter<br />Launch of Samsung galaxy tab created more chatter. <br />Sentiment analysis was tilted to positive and further text analysis showed consumer interest and the market appetite for additional tablet models<br />Among E-readers, Kindle took the top spot for mentions, followed by Barnes and Noble’s Nook; Sony reader had a much smaller share of voice<br />
    9. 9. Correlation of Share of Voice to Market Share<br />Social listening data shows that the Tablet/E-Reader Brand’s share of voice is proportional to market share<br />
    10. 10. What’s Being Discussed?<br />Opinions: likes and dislikes; enthusiastic reviews and raves! <br />What to buy? asking for feedback and recommendations<br />Product feedback: what specific features are people loving or not liking <br />DRM, compatibility, sharing<br />Searching for best deals<br />
    11. 11. Sample Chatter<br />Influencers are driving discussions <br />Raves about iPad<br />Negatives<br />
    12. 12. About MutualMind<br />MutualMind is an enterprise social media listening, analytics, management and engagement platform.<br />
    13. 13. References<br />ZD Net Article: <br />http://www.zdnet.co.uk/news/mobile-devices/2010/10/15/gartner-tablet-sales-to-hit-almost-20-million-this-year-40090550/<br />Forrester: How eReaders will Fare In A Tablet PC World, July 2010<br />E-Marketer: iPad Sales to More than Double Next Year<br />http://www.emarketer.com/Article.aspx?R=1008098<br />eWeek:<br />http://www.eweek.com/c/a/Desktops-and-Notebooks/Amazon-Kindle-Other-EReader-Sales-Will-Only-Increase-Gartner-407889/<br />AppleInsider.com:<br />http://www.appleinsider.com/articles/10/11/30/amazon_kindle_rapidly_losing_e_reader_market_share_to_apples_ipad.html<br />
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