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MusicWise Australian 40s plus live music and entertainment

MusicWise Australian 40s plus live music and entertainment



MusicWise is to be a new website catering for the over 40’s and Babyboomer musicians/performers, venues and patrons in Australia. ...

MusicWise is to be a new website catering for the over 40’s and Babyboomer musicians/performers, venues and patrons in Australia.

If performers cater for the Mid-life demographic, they could be included in the profiles.

This will be a TARGETED age group. Besides live entertainment, MusicWise will also incorporate health information pertaining to this demographic.

MusicWise will combine feature articles, artist profiles (free and with embedded, quality video & image slideshow, supplied by the performer unless otherwise organised), CD reviews, gig reviews and a gig guide.

Owner, Judie Gade, has a B.A. in psychology, health promotion and journalism, in particular multi-media journalism.



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    MusicWise Australian 40s plus live music and entertainment MusicWise Australian 40s plus live music and entertainment Presentation Transcript

    • Supporting the Over 40’s gMusician, Performer, Patron & Venue ... Because We’re Not Dead Yet! ’ t d t
    • Why Start MusicWise?MusicWise is being developed to fill a gaping hole inthe entertainment sector.It became obvious that within Australia, there werevirtually no websites catering t th middle-aged i t ll b it t i to the iddl ddemographic for live music AND entertainment ... The 40 to 65 year oldsThis age group has some clear differences toGeneration X & Y ....G ti
    • Over 40 s ... 40’s•Have more Patience•Greater Respect for others•Care about Integrity •Are Loyal to Brands and Venues •They Strongly Support Older Local Acts (rock, hard rock, blues, jazz, country & folk etc.)
    • Demographics 60-65 Of the total 18-65 1,366,374 population, the 18-29 40-65 age group 3,782,593 50-59 accounts for a2,743,499 massive massi e 51% Out f th total O t of the t t l Australian 30-39 40-49 3,103,317 3 103 317 population, population the 3,096,604 40-65 group account for over 36%
    • The 40 to 65 Age Group Who ARE They? Avid consumers of music & 60-65 entertainment ... Wh t t i t When they know th k1,366,374 where to go. 40-49 They own records, CDs, record 3,096,604 3 096 604 players, mobile phones, DVD . l bil h DVDs They are becoming more tech & internet savvy, owning iPod’s & laptops. They search for 50-59 entertainment via the internet.2,743,499 Family oriented, addicted to coffee & are established consumers of alcohol. Facebook is becoming a popular past time ... HOWEVER past-time there are many who do not use Facebook.
    • This cohort deserves therespect, time & energy thatgoes with experience, in lifeand craft craft.
    • Musicians & Vocalists, who haveworked h d for DECADES k d hard f DECADES,honing their craft & skills, deservesupport, reviews AND promotion.They have EARNED this RIGHT y ...
    • Stakeholders•Over 40’s Music Lovers•Over 40 s Musicians, Vocalists & Performers Over 40’s•Venues: RSL’s, Hotels, Theatres, Restaurants,Cafes,Cafes Music Clubs & Private Function Roomswith live entertainment.•Artists’ Management and Booking Agents•Artists•Media Representatives•Music Festival Operators•Public Relations Consultants Public
    • Internet & the Over 40 s 40’s• Th They often have access t the internet ... ft h to th i t tand are using it more extensively when theyunderstand the benefits benefits.•They are consistently learning abouttechnologytechnolog and are wanting to know more anting kno more.•The internet is fast becoming the leadingresource of information for them, increasinglyas their children, and grandchildren, utilise itas a main means of communicating via text text.•They are the fastest growing consumer groupfor internet related products.
    • MusicWise Features•Artist Profiles •Social Network built into•Feature Articles domain•Music News (we envisage •Gig Guide (paid for)our members will be •Venue Profiles (paid for) (p )interested in artists news •Banner Advertising (paid for)other than just about theirmusic.)) •Free Membership signing in contributes t data t ib t to d t•CD reviews collection.•Gig reviews (members are •Funky Wordpress Design for gencouraged to write iin with dt it ith interactivity and feedback.their view and photos. Thebest get published.) •Social Responsibilty supporting health promotion•Video of the Week (to initiatives that are ageencourage site ownership by appropriate and Not for Profitmembers) organisations.. g•Music by Genre
    • What Do Musicians & Artists Get? •A Free Profile for those artists who qualify, fit the criteria & A Profile, qualify abide by submission guidelines. **Approval will be at MusicWise’s discretion. ** •Slideshow of current photos (preferably at gigs). •Embedded video (high quality from Youtube or Vimeo) If no Vimeo). video then a link to an audio sample if possible. •Interaction with fans All profiles will have comments fans. enabled. This will also prove a positive for venues, as they can read what people think of the act. •Optional MusicWise email account NOTE: Performers who supply QUALITY video footage will be given priority. This website aims to be a TRUE multi-media site.
    • Criteria for InclusionTo kT keep th i t the integrity of the MusicWise content it f th M i Wi t t& profiles, the following will be observed:•Strict policy of advertising/promoting acts thathave a majority of their members aged 40 years &over - OR who cater to towards demographic demographic.•Artists must have a proven track record of beingworking musicians/performers OR have beenworking in years previous.•Gig G id advertisements not complying with th Gi Guide d ti t t l i ith theset criteria will be removed and monies forfeited.
    • What s What’s in it for Venues?•A Targeted audience of Over 40’s A 40’s.•Ability to source new acts.•Potential for a permanent profile within the MusicWise site (paid) (paid).•Interactivity with patrons if venue has a profile within MusicWise. Thiswill contribute to your business internet rankings via back-links.•Reasonably priced gig guide that links to venue profile and artist, ifthey have a profile on MusicWise.•Banner advertising by genre. Pick a genre that best suits your venue genre venue.•Potential to take part in competitions to promote venue.•Venues promoting MusicWise by back-linking or encouraging Venues back linking,patrons to join MusicWise, will be recognised for their efforts.The MusicWise Gig Guide will be a pre-paid service for the venue/promoter.
    • A Little Bit About Judie Gade Deakin University B.A. (Psychology) •Major in Psychology, & equivalent in Health Promotion, with an interest in how the media portrays health issues. p y • Minors in Children’s Literature & Journalism. Besides setting up MusicWise, • TOP 4 overall, for Multi media 4, overall Multi-media Judie is also finishing a life skills picture book, written for 4-7 Journalism. High Distinction in year old children. on how to Journalism internship. deal with depression, Judie also writes on health promotion initiatives, wildlife Articles on health & education and environmental issues . published locally & overseas by She Sh iis also h a corporate l has t mainly professional & education health education consultancy based in St. Kilda, Melbourne. organisations.
    • What YOU can Do To HelpIt’s quite simple .... q p1. No subscribers, no MusicWise.2.2 All you have to do is to tell as many people as you can think of about the site & how to subscribe. subscribe@musicwise.com.au3. With a large subscriber base, venues will look at advertising. The more subscribers, subscribers the better the chance of success. More advertisers means success more work for the entertainment industry.4. Until then, a Facebook page has been set up... http://www.facebook.com/MusicWiseAustralia5. NOTE: The website is not up properly, and will not be promotes until content and design are finished. The callout to musicians and artists will begin soon.6. There should not be an “Us and Them” attitude. This will help the whole industry . For venues, you will benefit from other venues’ actions and vice versa. Help others and help yourself.
    • Thank You in Anticipation. a ou c pa o .
    • Enquiries: Judie Gade PO Box 6167 Frankston. 3199. VICTORIA. Mobile: 0410 402 404 Email: editor@musicwise.com.auWebsite on it’ way: www.musicwise.com.au b it it’s i i