2. I want “My” Black
Fashion
Brands need
to engage
the larger
socialsphere
Through
Fashion
Bloggers
• Insufficient co-operation
leads to opportunity cost and
loss of business intelligence
2
3. To Market . .
To Market .
.
Source :
comScore 2013
3
4. FashnConnect
A conversation
space for Brands
and Bloggers
A platform for
fashion bloggers
to collaborate,
pool resources,
and leverage
collective power
A two way
channel for
brands to engage
in conversations
with interested
customers
through Bloggers
Analytics /
Metrics to provide
value to Brands
and Bloggers
This is not intended to be a marketplace. The intention is to
create a community of interested individuals
4
5. O Stage of Venture
O Immediate Needs
O UI/UX Design
www.FashnConnect.co
m
O Analytics
Discovery
O Stakeholders
Engagement
Fashion Bloggers
@ Mumbai
Meetups
5
7. RoadMap
Ecosystem nurturing
•
•
•
•
Engaging Platform Champions
Brands and Bloggers capture
Engaging consumers and seeding social conversations around fashion.
Curation by Boarded bloggers – ergo Rise of Style influencers
Automated Engagement campaigns – Brands to Bloggers
Dashboard analytics for Brands and Bloggers
App rollout
Pinning/Klip Virtual Closets for Bloggers with Clickthrough sales
7
8. Team
Pranav Khanna
Apparel Manufacturer / Exporter
MBA, Garment Technologist, Computer
Engg
http://in.linkedin.com/in/khannapranav/
Mohmd Faizan
runs a a websolutions company in Mumbai
and is an avid blogger.
http://in.linkedin.com/in/faizanansari1
8
Editor's Notes
FashnConnect is a platform for conversations between brands and Fashion BloggersFashion is inherently social.People are talking fashion onBlogsTwitterInstagramFacebook All kinds of social media.As we all grow connected and tastes evolve,Too much choice in the market.Thence, Rise of The Style Influencers
What is the problem that I am trying to solve.The emergence of the online marketplace has been it ever more difficult for brands to rise above the crowd. Increasingly, customers are tuning out the advertising. Customer engagement is becoming very contextual and increasingly customers rely on recommendations especially in the online space.Fashion Brands, especially, need to move away from the catalogue listing of thousands of products to presenting curated fashion which is current and in vogue.How do I solve itThe platform allows brands and bloggers to work together wherein brands leverage creativity of the Fashion bloggers to engage with the larger market.
Brand Blogger Engagement models are widely prevalent in the Developed world.The likes of 1.Style Coalition2. Fohr Card3. Spark : Fashion and Beauty Blogger Conference - Toronto are conspicuous by their absence in the Indian market.FashnConnect, being focused on the Indian Blogger, presents a market discovery tool to International Brands.In the Indian market, there are existing platforms likeGeneric like www.indiblogger.inCoteries like www.in-fb.comGiveaway sites like www.giveawy’.ly ( generic)At present, there is no fashion conversation platform for brand blogger engagement.
FashnConnect recognizes the potential for engagement between Brands and Fashion Bloggers.It is not envisioned as a Marketplace. FashConnect treats the Blogger as a creative interpreter who makes sense of the Fashion chaos and provides a service by curating fashion for her followers.A Style Influencer !At the same time, for the brand, it is not about pushing out a message ! It is also equally about listening to the customers and taking market decisions based on feedback from test groups ( selected bloggers with their followers)For the Blogger, engaging with the brand is more that a commercial transaction. Being privy to the latest fashion and leading the discourse are of equal value.
We are looking for Technology partnersBusiness advisors
Our target markets includesFashion Brands – Online and Offline, Local and New EntrantsFashion DesignersFashion MarketplacesBusinesses servicing the Fashion Industry – like Wooplr
The timeline for the RoadMap is over a 1 year periodEcosystem Nurturing : 3 – 5 months( onboarding Brands ( 10 ) and Bloggers ( 50 )Automated Engagement campaigns – 6th monthDashBoard Analytics for Brands and Bloggers – 7th MonthApp Rollout – 10th Month Virtual Closets – 11th Month
