1. The Guidelines for 10 weeks Project
work 10MBA…..)
after 3rd semester
Master of Business Administration
2. OBJECTIVE
To expose the students to understand, the organization
and take up an in depth study of an issue/ problem in the
area of specialization.
3. STRUCTURE
The project work will have two parts '
Part - A - Corporate Exposure - Approximate 4
weeks 40% of the marks is allocated
Part - B - Study of an Issue / Problem Approximate 6
weeks 60% of the marks is allocated
4. GENERAL GUIDELINES:
1) The project work shall be for a period of 10 weeks
2) The University shall receive 3 copies of project
reports two months before the commencement of
the fourth semester examination.
5. 3) No two students of an institute shall work on
the same problem in the same organization.
4) The student shall seek the guidance of the
internal guide ( Faculty) & external guide
(company guide) on a continuous basis, and
the guide shall give a certificate to the effect
that the candidate has worked satisfactorily
under his/her guidance.
6. GENERAL GUIDELINES:
I. The Project report shall be prepared processor
Viz. MS Word.
II. All the reports shall be printed in the A4 size V on
all sides.
I. The report shall be hard bound facing sheet (only
white color ) indicating the title of college and
month-& year of admission (spiral binding not
permitted)
7. IV. A certificate by the guide, HOD and Head of the
institution indicating the bonafide performance of
project by the student to be enclosed.
V. An undertaking by the student to the effect that the work
is independently carried out by him.
VI. The certificate from the organization.
VII. AcknowledgementS
VIII. Executive Summary
8. PART - A
1. INDUSTRY PROFILE
2. COMPAN Y PROFILE
•Background and inception of the company
•Nature of the business earned
•Vision, Mission and Quality Policy , Products
Services Profile
•Area of Operation - Global / National / Regional
•Ownership Pattern
•Competitors Information
•Infrastructural Facilities
•Achievement/Award if any
•Work flow model (End to End)
•Future growth and prospects.
9. 3. Mckensy's 7S frame work with special reference to
organization under study
System ,
4. SWOT analysis
5. Analysis of Financial statement.
6. Learning experience
10. PART-B
1.
A. General Introduction
Statement of the problem
Objectives of the study
Scope of the Study
Methodology
Limitations of the study
11. B. Analysis / Design, Interpretation of results, findings,
observations and suggestions which may be divided into
chapters.
C. Conclusions and Recommendations.
D. Annexure relevant to the project, such as figures, graphs,
photographs etc.
E. Bibliography
12. The project report shall not exceed 75 pages
(Part A 30 Pages + Part B 45 Pages)
The Project work shall be on a topic in the area
of specialization specified in the syllabus
and opted by the candidate.
13. HR
Conflict management
Study of Job satisfaction of employees
Impact of training
OCB/QWL
Talent management
Stress management
Work life balance
Labour laws – impact
Organization culture
Performance appraisal
Motivation
Succession planning
Retention strategy
Competency mapping
Employee welfare …….
Absenteeism
15. MARKETING
Measuring Service Gaps
Customer satisfaction
Measuring impact of ads
Service process mapping
Effectiveness of promotion scheme
Measurement of brand awareness
Customer loyalty study
Study of factors affecting purchase decision
Role of retailers / channels of distribution
Customer buying behavior
Brand positioning
