This presentation highlights some of the larger mobile development platforms. It highlights the costs to publish apps, the technologies required to write apps, and discusses important trends in this rapidly evolving space. This was a class given at AnDevCon.

1. Overview of Mobile Development Platforms By Mike Wolfson @mikewolfson San Francisco, CA March 8, 2011

3. Deep dive:

4. Apple iOS

5. Android

6. Blackberry

7. WebOS

8. Windows Phone 7

9. Nokia

11. Worldwide Smartphone Market Share (Q4 2009) http://www.canalys.com/pr/2011/r2011013.html

12. Worldwide Smartphone Market Share (Q4 2010) http://www.canalys.com/pr/2011/r2011013.html

13. App Market Size (Feb 2011) iOS http://www.distimo.com/appstores/

15. Connectivity and Security

16. Blackberry Enterprise Server

17. App Store is uninspired

19. Revenue App sale: 70% of App Price License Types: Free/Paid/Try and Buy License Key support: Static, Single, Pool or Dynamic In App purchases: Yes Ads: Blackberry Advertising Service (multiple ad networks) Billing Methods: Carrier Billing, Credit Card, Paypal

21. Walled Garden

22. Apple in Control

23. Gadgets Platform

25. Revenue App sale: 70% of App Price License Types: Freeaid; Subscription License Key support: None In App purchases: Yes (iTunes only) Ads: iAds Billing Methods: iTunes Only

26. iOS Licensing

28. iTunes App Store Only

29. Ban on Reverse Engineering

30. Reject your app for any reason

31. Confidentiality

32. No Tinkering with Any Apple Products

33. Kill Your App at any time

34. Apple liability limited to $50http://www.eff.org/deeplinks/2010/03/iphone-developer-program-license-agreement-all

36. Open Market

37. Open Source

38. Low Barrier to entry

39. Fairly easy to develop

40. Feature Rich Platform

42. ”Android was built from the ground up with the explicit goal to be the first open, complete, and free platform created specifically for mobile devices.”http://www.openhandsetalliance.com/oha_members.html

43. Costs Developer Fees:Single-time $25; Free to test App Approval: None (kill switch exists) Countries: 48 free36 Paid Device support: All Android Devices* Language: Java (Eclipse IDE and tools); App Inventor Web Apps Allowed: Yes Other: not necessary to go through market to get on device; Android is for Porn; Google Android Market is the only store that has more free than paid applications (63% free); Flash Support; http://developer.android.com/

44. Revenue App sale: 70% of App Price License Types: Freeaid License Key support: Yes In App purchases: Coming Ads: AdMob primary; Others supported Billing Methods: Carrier Billing*, Google Checkout

46. Large developer base

47. Large installed base

48. $20 per phone license

49. Acquired Danger

51. Revenue App sale: 70% of App Price License Types: Freeaid License Key support: No; No Subscription In App purchases: No Ads: Microsoft Ad Exchange only; US only Billing Methods: Carrier Billing, Credit Card

53. Nokia adopts Windows Phone 7 as principal smartphone strategy

54. Nokia contributes engineering, marketing, and partnerships

55. OVI merges with Windows Marketplace

56. Merge services (leveraging Bing Search, Nokia Maps, and adCenter)

58. Sales in 150 countries

59. Nokia Siemens Networks

60. Control Hardware and OS

61. Network agnostic

62. Dominates Worldwide market but not US

64. Revenue App sale: 70% of App Price (less if operator billing) License Types: Freeaid License Key support: No; No Subscription In App purchases: Yes Ads: Yes (3rd Party) Billing Methods: Carrier Billing, Credit Card

66. Framework provides Innovative features and UI

67. Web-centric OS

69. Revenue App sale: 70% of App Price License Types: Freeaid License Key support: No; No Subscription In App purchases: Yes Ads: Yes (3rd Party – including AdMob) Billing Methods: Credit Card

70. Alternatives

71. http://www.engadget.com/2011/03/04/smartphones-and-tablets-still-have-a-long-way-to-grow/

73. Automobile interaction

74. Tablets

76. Android – Honeycomb

77. RIM – Playbook

78. HP – Touchpad

80. Confused? Questions? @mikewolfson