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Nautilus
Bowl
Shelly Ni + gaïa orain
Small Giants
Ever had a
 paper cut?
Introduction: the problem
Our Competitors
Nautilus
Bowl
Shelly Ni
user experience
& design for
disability
gaïa orain
product design
& ceramics
Shelly Ni
user experience
& design for
disability
gaïa orain
product design
& ceramics
How big is the 
market?
55 
Million Americans with 
hand conditions
25 
Million Report trouble holding or 
gripping
Introduction: the problem
$41 
Billion Total assistive 
device market
$4 
Billion Daily living aids 
market
What people are 
saying
"When my doctor warned me 
about my knee issue, I bought 
the nicest heel inserts I could 
find without hesitation.  
I'm at the age now where I'm 
willing to pay more to take 
better care of my body."
May 2013
User Testing Visit
Self-Help for the Elderly
What's 
next?
Our revenue model is 
direct to consumer + 
direct to retail.
Over time, we will 
license our technology 
and pursue sales to 
institutions.
3 months 6 months 12 months
Testing
materials
Refining handle
Marketing
outreach
August 
Kickstarter 
launch
Establish
supply chain
Build online
store
Explore retail
sales channels
Fulfill
Kickstarter
orders
Connect to
institutional
partners
Explore
licensing
opportunities
Growth 
Opportunities
        thebowl.small­giants.com

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The Nautilus Bowl at NY Consumer Electronics Week

Editor's Notes

  1. This is a story about a bowl. But it is also a story about hands.
  2. We rely on our hands to do so many things over the course of the day, but we only notice how much we use them when they no longer work so well. Ever gotten a sprain or a papercut? We rely on our hands to do so many things over the course of the day, but we only notice how much we use them when they no longer work so well. Ever gotten a sprain or a papercut?
  3. What if your hand pained you, and didn't work like it used to, permanently? For millions of Americans with arthritis and Parkinson's, pain and loss of hand strength are facts of life.
  4. size of problem
  5. size of problem
  6. size of problem
  7. As her arthritis progresses, these are the products marketed to her condition. Spoons with velcro, bowls that suction cup to stick to the table, and what looks like a sippy cup. Is this a spread for a toddler, or for a cultured middle aged woman?
  8. Clearly, there's a lot of room for better alternatives. We're working on one now. I'm here to introduce the Nautilus Bowl.
  9. Before I go into more detail, I'll tell you more about the Nautilus bowl team.
  10. Before I go into more detail, I'll tell you more about the Nautilus bowl team.
  11. Market opportunity
  12. size of problem
  13. size of problem
  14. Market opportunity
  15. Market opportunity
  16. Market opportunity
  17. traction validation
  18. Our solution Nautilus bowl
  19. Market opportunity
  20. traction validation
  21. traction validation
  22. Partner with food service management companies who serve senior living and healthcare institutions. Ex: Sodexo and Aramark.
  23. the Ask