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1. Project 1- Business Plan
Presentation
1. Lum Si Chu (0319502)
2. Canisius Bong (0318914)
3. Chee Wei Shan (0319572)
4. Alan Koo (0318757)

2. Problems:
• Tired of drinking the same things.
• Not interested to can drinks anymore.
• Expensive fruit juice.
• Hot weather in campus.
SIGHHHHH…..

4. Business background:

6. Market Analysis:
Location :
Taylor’s University Lakeside
Campus

7. Targeted Customers
• Students of Taylor’s University Lakeside
Campus
• Staffs in Campus
• Visitors from outside

8. WHY??
• As there are more than 14,000 students in Taylor’s
University Lakeside Campus
• Students have lower income compared to adult
• Affordable

9. Competitors in the market:
Fruit Juices Stall
Advantages: selling healthy drinks
Disadvantages: drinks are too expensive

10. Competitors in the market:
Vending Machines
Advantages: Prices of drinks are cheap
Disadvantages: Drinks aren’t fresh

11. Competitors in the market:
Starbucks coffee shop
Advantages: famous franchise of coffee brand
Disadvantages: expensive coffees

12. Competitors in the market:
Chatime Tea shop
Advantages: famous franchise of tea brands
Disadvantages: too much milk teas kill sperms

13. Marketing Strategies:
1. Put ads up onto social medias

14. Fairytails Advertisement
video

15. Marketing Strategies:
2.Affordable prices offered to targeted customers:students

16. Marketing Strategies:
3.Delivery services

17. Marketing Strategies:
4.Twitter giveaways
retweet questions and answer them with hashtag
#ilovefairytails

18. Marketing Strategies:
5.Royalty card system

19. Management Strategies:
SOLETRADER
-own business
-depends on our own capital
-responsible for our own loss

20. Management Strategies:
Positions:
Cashier- Lum Si Chu(Boss)
Delivery Man- Canisius Bong
Bartender- Alan Koo
Salesgirl- Chee Wei Shan

21. Management Strategies:
• Assistant Manager
• Administration or Supervisor
• Bartenders
• Bar Backs
• Floor Staff
• Cleaners

22. Financial Plan
Total Capital : RM 400,000
• Owner Savings: RM200,000
Shareholder: Lum Si Chu
Alan Koo
Canisius Bong
Chee Wei Shan
• Bank Loan: RM 200,000
Maybank sdn bhd.

23. FINANCIAL PLAN
EXPENSES (to start up)
RM
Rent 3500
Rent Deposit 7000
Renovation 8000
Kitchen Utensil 2000
Furniture 10000
Advertising 2000
Utility 800
Inventory 4000
Freight Inward 400
Electrical appliances 10000
Cash to start up 3000
Total Expenses 50,700

24. Quater
1 2 3 4 year
Budgeted Unit Sales 5000 6000 7500 8500 27000
Selling Price Per Unit × $5 × $5 × $5 × $5 × $5
Total Sales 25000 30,000 37,500 42,500 135,000
• Set goal to our business
• Help in decision making
sales budget

25. FINANCIAL PLAN
Sales Budget
Quarter
1 2 3 4 Year
Budgeted Unit Sales 7200 9000 12000 6200 34400
Selling Price Per Unit × $7 × $7 × $7 × $7 × $ 7
Total Sales 50,400 63,000 84,000 43,400 240,800

26. FINANCIAL PLAN
Balance Capital
50%( cash )
Go in business
100% 40%
Gross Profit - Others Expenses = Net Profit
( Profit we earn) ( interest, Utility) ( actual profit )
drawing (owner)
10% each

27. FUTURE EXPECTATION
•Repaid the bank loan within 2 years
•The profit of our business will keep on
increasing
•Expand to a bigger shop

28. Product Feedback