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Advancing Your Personal Brand 
Through Social Media
Michele Porfilio and Mike Dwyer 
September 22, 2009
Who we are
• Michele Porfilio, Strategic Sourcing Leader
        • Crowe Horwath LLP is one of the top 10 public accountin...
Agenda
       Evolution of Social Media
       Building your personal brand
                  Challenges and opportunit...
Evolution of Social Media


                                                    Web 1.0
1971       1979                  1...
Worldwide Internet Usage

                                                    June 2008
                                  ...
Evolution of Social Media
                                                                                      Web 1.0 - ...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
LinkedIn —Is getting
                                                                                                     ...
Social Media Growth Comparison
To get a market of 50 Million People Participating:
  Radio                                ...
6.7 Billion people inhabiting the planet
1 Billion people owned a PC by end of 2008
2 Billion people expected to own a PC ...
2.4 billion mobile phones have been sold
              around the world last year.

                                      ...
“Worldwide over 350 Billion text messages, are
     exchanged across the world’s mobile networks every month.”




 Crowe ...
“…There are currently nearly 50 million
        members in “mobile social communities” and
        is expected to reach 17...
Today, there are many exciting
 online discussions taking place
 around the world.




Crowe Horwath LLP is a member of Ho...
“And, like it or not,…..the
 conversations are taking place with
 or without you.”

                                      ...
Social Media isn’t a fad
               it’s a fundamental shift in the way we
               communicate




Crowe Horwat...
• There is an average of 16,500 tweets per hour on Twitter.


                               Thinking about what I can twe...
• Approximately 1 new member joins LinkedIn every
  two seconds, roughly 1000 new groups are created
  on LinkedIn each da...
• More than 1 billion pieces of content (web links, news stories,
  blog posts, notes, photos, etc.) shared each week on F...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
E&Y




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member fir...
Leveraging social media to advance our careers



                                      Building and Growing




         ...
Why we are here?
• Social Media is creating the
  opportunity to amplify your
  personal brand in more ways
  than ever
• ...
WHAT’S DRIVING SOCIAL MEDIA?
   • Information overload

            • “Over-choice”
            • Advertising and marketin...
CHANNELS OF ENGAGEMENT OVERLOAD!
                  Blogs                                                    Message Boards...
Me, Inc.
                            The most important B2B brand




Crowe Horwath LLP is a member of Horwath Internation...
"Many of us are taught to do our best and then
        let the world decide how to judge us. I think it's
        better t...
Ownable Position
      Create a marketing plan around your personal “ownable”
       position. What do you own as an inter...
Identify




      Who is your target audience?




                          CFO’s? Directors? SR. Internal Auditors? Cor...
Engage

           How will you engage them offline?
           Networking events? Association meetings?
           Breakf...
WITH CHALLENGES COMES OPPORTUNITIES
        Emerging media offers inexpensive but effective ways to interact
        with ...
Advance
• Building your network
• Learning & developing
        •     Find answers to common industry questions
        • ...
• LinkedIn is an interconnected network of experienced professionals
  from around the world, representing 170 industries ...
LinkedIn Learning Center:




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Hor...
Ensure your profile is complete and up-to-date




    Users with complete profiles are 40 times more likely to
    receiv...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
Your connections should represent your “real world” network




      Use the LinkedIn email invite application to connect...
Demonstrate your Expertise on LinkedIn Answers




      LinkedIn Answers You can ask and answer questions on
      specif...
LinkedIn Groups – Engage with Discussions




Crowe Horwath LLP is a member of Horwath International Association, a Swiss ...
LinkedIn Groups – Engage with Discussions




Crowe Horwath LLP is a member of Horwath International Association, a Swiss ...
LinkedIn Groups – Engage with the News




Crowe Horwath LLP is a member of Horwath International Association, a Swiss ass...
LinkedIn Groups – Engage with the News




Crowe Horwath LLP is a member of Horwath International Association, a Swiss ass...
IIA National and Chicago




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horw...
LinkedIn Events




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Eac...
Case Study #1




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each ...
Google is your friend

• Google Search: “world of internal
  auditors personal branding”
• “Protiviti Webinar Explores”
• ...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
HOMEWORK ASSIGNMENT
LinkedIn Assignment:
• LinkIn with 10 new contacts by next Wednesday who are relevant
  to your busine...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
Which Tools to Use

        To increase visibility, you need
        to go where your colleagues are
        going…

     ...
Technologies To Focus On




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horw...
• Engaging Social Media is a people driven approach




Crowe Horwath LLP is a member of Horwath International Association...
Twitter
        Twitter is a social networking and micro-blogging service that enables its users to
         send and read...
Twitter For Information Resources




Crowe Horwath LLP is a member of Horwath International Association, a Swiss associat...
Twitter for Connecting with Colleagues




Crowe Horwath LLP is a member of Horwath International Association, a Swiss ass...
Twitter For Job Search




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwat...
Twitter
38 hashtags that are
related to job searching

  #____jobs*                                 #jobpostings
  #career...
Linkedin – Find Colleagues




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Ho...
Groups
• There are approximately 200,000 groups on Linkedin
• 3 ways to search group directories
        • Key word: i.e. ...
Linkedin – Status Updates & Activity




Crowe Horwath LLP is a member of Horwath International Association, a Swiss assoc...
Linkedin – Group Discussions




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (...
Job Search




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each mem...
Facebook Pages




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each...
Facebook Groups




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Eac...
Facebook Job Search




Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath)....
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Hor...
Social Media Tips
• Join the Social Networks
        •        with the population that fits your needs
        •        en...
Social Media Etiquette
    Do
               • Use good judgment about what you write on public sites.
               • Co...
Social Media Etiquette
 Do
         • Keep unwanted friend requests in pending
           mode rather than reject outright...
Social Media Etiquette
  Don’t
             • Abuse group invites
             • Turn your Facebook profile photo into a
 ...
Social Media Etiquette
Don’t
           • Mass-following everyone so that you
             can artificially inflate your n...
Social Media Etiquette

Before acting, ask yourself these questions? Social media mimics real
relationships — in many case...
Social Media Security
    •Be aware of spam and scams
    •Do not click on pop-up adware anti-virus
    cleaners.
    •Ver...
Additional Resources
• 10 Social Networking Security Trends To Watch
http://www.crn.com/security/208401887;jsessionid=HBZA...
Special Thanks – Credits:
                                                                                        Social M...
Michele Porfilio
                                                                                                   Strate...
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Transcript of "Advancing Your Personal Brand Via Social Media"

  1. 1. Advancing Your Personal Brand  Through Social Media Michele Porfilio and Mike Dwyer  September 22, 2009
  2. 2. Who we are • Michele Porfilio, Strategic Sourcing Leader • Crowe Horwath LLP is one of the top 10 public accounting and consulting firms in the United States. Under its core purpose of “Building Value with Values®,” Crowe assists clients in reaching their goals through audit, tax, risk, and consulting services. Crowe professionals provide public and private company clients with thought leadership in many sectors, including financial and diversified financial services, healthcare, government, private equity sponsored, inventory-based, retail, not-for-profit, higher education, and food and commodities. With more than 20 offices and more than 2,500 personnel, Crowe is recognized by a number of organizations as one of the country’s best places to work. Crowe serves clients worldwide as the leading independent member of Horwath International. • Mike Dwyer • Aon Corporation is the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Through its 37,000 professionals worldwide, Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 2
  3. 3. Agenda  Evolution of Social Media  Building your personal brand  Challenges and opportunities  Tools  Resources  Etiquette and Security Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate2008 Paladin Recruiting and Staffing. All Rights Reserved.     © and independent legal entity. Crowe Horwath LLP and 3 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 3
  4. 4. Evolution of Social Media Web 1.0 1971 1979 1984 1988 1991 1995 1997 1998 -2004 Email Usenet Listservs IRC Personal Web Sites 1st Social Blogs, Podcast, Discussion Groups Networking Sites Wikis Chat Classmates.com LiveJournal, SixDegrees Friendster Linkedin, MySpace, Flickr, Digg 2005 and beyond>> Web 2.0 apps and User-generated content Source: http://www.prworks.ca/wp-content/socialmedia.ppt take over Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 4
  5. 5. Worldwide Internet Usage June 2008 June 2009 WORLD INTERNET USAGE AND POPULATION STATISTICS Usage Internet Internet Usage Population % Population Growth World Regions Users Usage, % of ( 2008 Est.) ( Penetration ) 2000- Dec/31, 2000 Latest Data World 2008 Africa 955,206,348 4,514,400 51,065,630 5.3 % 3.5 % 1,031.2 % Asia 3,776,181,949 114,304,000 578,538,257 15.3 % 39.5 % 406.1 % Europe 800,401,065 105,096,093 384,633,765 Two-thirds 48.1 % 26.3 % 266.0 % (1.1 17.0 % 129.6 % billion) Middle East 197,090,443 3,284,800 41,939,200 21.3 % 2.9 % 1,176.8 % North America 337,167,248 108,096,800 248,241,969 73.6 % Latin America/Caribbean Oceania / Australia 33,981,562 7,620,480 576,091,673 20,204,331 users%visit% 18,068,919 59.5 % 9.5 669.3 1.4 % 165.1 % 139,009,209 24.1 % WORLD TOTAL 6,676,120,288 360,985,492 1,463,632,361 social % 305.5 % 21.9 % 100.0 media sites once a NOTES: (1) Internet Usage and World Population Statistics are for June 30, 2008. (2) Demographic (Population) numbers are based on data from the US Census Bureau . (3) Internet usage information comes month from data published by Nielsen//NetRatings, by the International Telecommunications Union, by local NIC, and other reliable sources. www.internetworldstats.com. Copyright © 2001 - 2008, Miniwatts Marketing Group. All rights reserved worldwide. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 5
  6. 6. Evolution of Social Media Web 1.0 - The “Electronic Age” •Getting it online - One Way Communication •Elements: Britannica Online, PC Games, CD Now, Personal Websites Web 2.0 - The “Electronic Community Age” •Making it Work Online - Two Way Communication •Elements: Blogs, Wikis, Videos, Poll/Surveys, Chat Rooms, Audio/Podcasts, Social Networks •Sites: Windows Live Spaces, Flickr, Wikipedia, iTunes, You Tube, Facebook, Linkedin, Twitter Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 6
  7. 7. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 7
  8. 8. LinkedIn —Is getting around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too. – L.A. Times 2-10 Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 8
  9. 9. Social Media Growth Comparison To get a market of 50 Million People Participating: Radio TV took Internet took 38 13 years took 4 years years Facebook hit Ipod 3 years 100 millions users in 9 months Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 9
  10. 10. 6.7 Billion people inhabiting the planet 1 Billion people owned a PC by end of 2008 2 Billion people expected to own a PC by end of 2015 How does that compare to mobile? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 10
  11. 11. 2.4 billion mobile phones have been sold around the world last year. Source: GSM World Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 11
  12. 12. “Worldwide over 350 Billion text messages, are exchanged across the world’s mobile networks every month.” Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 12
  13. 13. “…There are currently nearly 50 million members in “mobile social communities” and is expected to reach 174 million worldwide by 2011…” -ABI Research Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 13
  14. 14. Today, there are many exciting online discussions taking place around the world. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 14
  15. 15. “And, like it or not,…..the conversations are taking place with or without you.” Brian Solis, Social Media Manifesto Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 15
  16. 16. Social Media isn’t a fad it’s a fundamental shift in the way we communicate Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 16
  17. 17. • There is an average of 16,500 tweets per hour on Twitter. Thinking about what I can tweet I just ate at the best restaurant Here's a way to buy and sell your domains on Twitter -> dnTwits.com: http://bit.ly/bvDO8 Social media is not a fad I just met Michael Jordan On my way to get coffee Linda McMahon, head of World Wrestling Entertainment, to seek Chris Dodd's senate seat as Republican. #AWESOME http://bit.ly/2Xds58 Check out this new hot topic Oh no Patrick Swayze just died FASB might rework the rules related to recognizing revenue for software that's bundled into a product and never sold seperately. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 17
  18. 18. • Approximately 1 new member joins LinkedIn every two seconds, roughly 1000 new groups are created on LinkedIn each day. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 18
  19. 19. • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 19
  20. 20. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 20
  21. 21. E&Y Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 21
  22. 22. Leveraging social media to advance our careers Building and Growing your Personal Brand Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 22
  23. 23. Why we are here? • Social Media is creating the opportunity to amplify your personal brand in more ways than ever • Marketplace is flooded with opportunities to advertise your expertise, learn and develop and find job opportunities • Utilizing various tools for your personal brand building or job search that will separate you Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 23
  24. 24. WHAT’S DRIVING SOCIAL MEDIA? • Information overload • “Over-choice” • Advertising and marketing clutter • Need for “informed shortcuts” • Decreased trust in institutions, product claims and paid messages • Increased connectivity and trust in peers, colleagues and friends opinions and insights • The ongoing, innate need for influencers to influence Increased recognition of Word Increased recognition of Word Of Mouth power and benefits: Of Mouth power and benefits: 92% of Americans rate WOM 92% of Americans rate WOM of friends, family, & others among of friends, family, & others among sources of ideas and information sources of ideas and information Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     24 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 24
  25. 25. CHANNELS OF ENGAGEMENT OVERLOAD! Blogs Message Boards Open Communities Video Sharing Social Networks Photo Sharing Micro- Blogging Social Optimization Web Events & Chatrooms Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     25 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 25
  26. 26. Me, Inc. The most important B2B brand Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     26 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 26
  27. 27. "Many of us are taught to do our best and then let the world decide how to judge us. I think it's better to do your best and decide how you want to be judged. And act that way." – Seth Godin Leading Social Media blogger and Author Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 27
  28. 28. Ownable Position Create a marketing plan around your personal “ownable” position. What do you own as an internal auditor that separates you from everyone else? “Great brands stand out positively in a crowd and connect beyond the functional attributes. This should be everyone’s goal in building an “ownable” personal brand regardless of the level.” – Jerry S. Wilson SVP at The Coca-Cola Company, and President of the global McDonald’s Division. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     28 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 28
  29. 29. Identify Who is your target audience? CFO’s? Directors? SR. Internal Auditors? Corporate? Consulting? Professional Services? Non -For -Profits? ALL? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     29 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 29
  30. 30. Engage How will you engage them offline? Networking events? Association meetings? Breakfasts? Luncheons? Dinners? … and online? LinkedIn? Facebook? Twitter? Blogging? Personal Website? Google yourself? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     30 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 30
  31. 31. WITH CHALLENGES COMES OPPORTUNITIES Emerging media offers inexpensive but effective ways to interact with potential customers: “ AS ENTREPRENEURS, we have to either adopt — or adapt to — new methods of advertising to reach potential clients and customers. With so many of them connected to the internet with their mobile phones and/or laptop computers, it's no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneur.” Robert Shimonski @ Entrepreneur.com 7/08 “ Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.” Shelly Banjo WSJ 3/08 Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     31 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 31
  32. 32. Advance • Building your network • Learning & developing • Find answers to common industry questions • Stay up to date with daily news • Learn new ideas • Learn from others experience • Thought Leadership • Share knowledge and expertise to help others • Share articles, whitepapers, news with colleagues • Staying up to date with news and current events • Finding a new job or a new job finds you Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 32
  33. 33. • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. • LinkedIn has over 47 million members in over 200 countries and territories around the world. • Relationships Matter Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 33
  34. 34. LinkedIn Learning Center: Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     34 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 34
  35. 35. Ensure your profile is complete and up-to-date Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     35 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 35
  36. 36. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 36
  37. 37. Your connections should represent your “real world” network Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     37 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 37
  38. 38. Demonstrate your Expertise on LinkedIn Answers LinkedIn Answers You can ask and answer questions on specific subject matter. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     38 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 38
  39. 39. LinkedIn Groups – Engage with Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 39
  40. 40. LinkedIn Groups – Engage with Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 40
  41. 41. LinkedIn Groups – Engage with the News Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 41
  42. 42. LinkedIn Groups – Engage with the News Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 42
  43. 43. IIA National and Chicago Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 43
  44. 44. LinkedIn Events Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 44
  45. 45. Case Study #1 Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 45
  46. 46. Google is your friend • Google Search: “world of internal auditors personal branding” • “Protiviti Webinar Explores” • “Larry Harrington Raytheon” • Internal Auditor Blog: Mike Jacka blogs on internalauditor.com and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 46
  47. 47. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 47
  48. 48. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 48
  49. 49. HOMEWORK ASSIGNMENT LinkedIn Assignment: • LinkIn with 10 new contacts by next Wednesday who are relevant to your business through a LinkedIn Search • Merge your Yahoo, Google or MS Outlook contacts with LinkedIn • Post an answer on LinkedIn • Create a group • Join 2 discipline related groups • Interact with those groups and post relevant content ie. NYT, Adage, WSJ etc. Respond results through my LinkedIn: • Mike Dwyer: www.linkedin.com/in/mikedwyeraonconsulting Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     49 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 49
  50. 50. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 50
  51. 51. Which Tools to Use To increase visibility, you need to go where your colleagues are going… Market Trends Although there are scores of global social networking sites — 155 according to Wikipedia — only a few sites hit the mark as reliable and appropriate sites for professionals. LinkedIn, Facebook, and Twitter currently are the most popular sites among professionals. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 16 51
  52. 52. Technologies To Focus On Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 52
  53. 53. • Engaging Social Media is a people driven approach Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 53
  54. 54. Twitter Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 bytes in length. Established in 2006 it has an estimate 5 million users as of Feb. 09’. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved.     54 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 54
  55. 55. Twitter For Information Resources Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 55
  56. 56. Twitter for Connecting with Colleagues Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 56
  57. 57. Twitter For Job Search Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 57
  58. 58. Twitter 38 hashtags that are related to job searching #____jobs* #jobpostings #career #jobs #careers #jobsearch #employment #jobseeker #greenjobs #jobseekers #hire #recruiters #hireme #recruiting #hiring #resume #job #resumes #jobadvice #salary #Jobs internal #jobhunt #success auditor IL #jobhunting #work *fill in the blank with your city or state) Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 58
  59. 59. Linkedin – Find Colleagues Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 59
  60. 60. Groups • There are approximately 200,000 groups on Linkedin • 3 ways to search group directories • Key word: i.e. company name, function, profession • Category: alumni, corporate, conference, networking, non-profit, professional • Language (from Albanian to Vietnamese and everything in between) Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 60
  61. 61. Linkedin – Status Updates & Activity Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 61
  62. 62. Linkedin – Group Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 62
  63. 63. Job Search Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 63
  64. 64. Facebook Pages Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 64
  65. 65. Facebook Groups Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 65
  66. 66. Facebook Job Search Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 66
  67. 67. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 67
  68. 68. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 68
  69. 69. Social Media Tips • Join the Social Networks • with the population that fits your needs • engage each community using their tools • give resume and/or profile a face lift • update your status once a week • post answers and questions • be open and available to people reaching out to you • post general ideas and thoughts about your profession • rekindle relationships/build your network before you need • look for industry specific sites where you can create a presence • comment on blogs typically important to the audience • be a news hound • confidence counts • pay it forward - recommend a friend or a colleague Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 69
  70. 70. Social Media Etiquette Do • Use good judgment about what you write on public sites. • Consider how your comments would be perceived before you actually post them, and think about logic above emotion at all times. Before you hit “post,” realize that this will be a permanent reflection of your identity and that it may never be erased. • Avoid the unnecessary commentary. • Understand and abide by your company’s social media policy. • Use proper introductions when adding users as friends or connections. • Acknowledge and accept some individuals won’t network with you on a “personal” space like Facebook without knowing who you are, even with the proper introduction. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 70
  71. 71. Social Media Etiquette Do • Keep unwanted friend requests in pending mode rather than reject outright. • Post interesting information. • Be open to criticism or negative response. • Humanize your profile. • Give authentic recommendations to others. • Be sure to be givers as well as takers. • Provide links when appropriate. • Send only one story to your network daily. Key to success is moderation. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 71
  72. 72. Social Media Etiquette Don’t • Abuse group invites • Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections • Use a fake name as your Facebook name • Publicize a private conversation on a wall post • Repeat personal or confidential correspondence • Tag individuals in unflattering pictures that may end up costing your friends their jobs Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 72
  73. 73. Social Media Etiquette Don’t • Mass-following everyone so that you can artificially inflate your numbers. • Consistently use your Twitter stream for nothing but self-promotion and ego • Request that your friends Retweet your Tweets on a consistent basis. • Use connections to spam • Ask for endorsements or recommendations from individuals you don’t know well or haven’t worked closely with Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 73
  74. 74. Social Media Etiquette Before acting, ask yourself these questions? Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? •Jump on the friendship bandwagon without properly introducing yourself? •Consistently talk about yourself and promote only yourself without regard for those around you? •Randomly approach a friend you barely talk to and simply ask for favors — repeatedly? •Introduce yourself to another person as “Pink House Gardening?” Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 74
  75. 75. Social Media Security •Be aware of spam and scams •Do not click on pop-up adware anti-virus cleaners. •Verify links sent to you through messaging from a social network site prior to clicking •Limit the amount of personal information you share •Do not accept friend requests from suspicious people •Change passwords often •Do not use the same password for social networking sites that you use for email accounts, on-line banking, etc. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 75
  76. 76. Additional Resources • 10 Social Networking Security Trends To Watch http://www.crn.com/security/208401887;jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVN?pgno=1 • Social Media Security http://socialmediasecurity.com/ http://www.blogherald.com/2009/03/26/social-media-sites-risk-growing-threats-and-attacks/ • Social Media Etiquette Handbook http://www.techipedia.com/2008/social-media-etiquette-handbook/#ixzz0RKejjvUz • Social Media numbers release from Compete.com Jan. 09: http://news.cnet.com/8301-17939_109-10160850-2.html • LA Times Twitter and Linkedin as Job Search tools 2-10: http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html • Guy Kawasaki 10 Ways to improve your LinkedIn ranking: http://blog.linkedin.com/2007/07/25/ten-ways-to-use/ • Amanda Sundt in WSJ blog: http://blogs.wsj.com/laidoff/category/amanda-sundt/ • Perry Belcher easiest explanation of social media ever made. http://perrybelcher.com/blog6/2008/11/30/how-to-make-money with-social-media/ • Mike Dwyer Blog: http://blog.paladinstaff.com/hiring-information/creating-your-own- personal-1997-vs-today/ Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 76
  77. 77. Special Thanks – Credits: Social Media Gurus: •ABI Research Seth Godin: www.sethgodin.typepad.com •Alexa Andy Sernovitz: www.gaspedal.com •compete.com Jeremiah Owyang: Senior Analyst at Forrestor http://www.web •comScore.com strategist.com/blog/ •Flickr Zocalo Group: www.zocalogroup.com •Forrester Research •GSM World Associations: •Internet Society LinkedIn Internet Affiliate Marketers Association (IAMA): •Internetworldstats.com http://www.linkedin.com/groups?home=&gid=42342 •Netcraft Web Survey Word of Mouth Marketing Association (WOMMA) •Prworks.com http://www.womma.org/ •ToMuse.com Online Publications: •YouTube.com – The Richter Scales AdAge Digital: •http://www.youtube.com/watch?v=I6IQ_FOCE6I http://adage.com/digital/ Wall Street Journal Small business: http://online.wsj.com/public/page/news‐small‐business‐ marketing.html Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 77
  78. 78. Michele Porfilio Strategic Sourcing Leader Crowe Horwath LLP 630.575.4397 michele.porfilio@crowehorwath.com www.linkedin.com/in/mporfilio Mike Dwyer Social Media Consultant AON Consulting 312.381.4967 mdwyer5@gmail.com www.linkedin.com/in/mdwyeraonconsultng Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 78
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