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마케팅

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    마케팅 마케팅 Presentation Transcript

    • SONATA
      인터넷 마케팅 NA
      20060774
      이민형
    • YFSONATA
      SONATA
      Art of Technology
    • 자동차 시장 분석
      [2010년 판매량]
      • 중형차, 준,중형 차량 판매량 증가
      SONATA
      Art of Technology
    • 자동차 시장 분석
      중형차 가장 많은 25.87% 차지
      준,중형차가 2순위로 17% 차지
      자동차 시장에서 승용차가
      과반수 이상 차지
      SONATA
      Art of Technology
    • Segmentation
      SONATA
      Art of Technology
    • Targeting
    • Positioning
      간접경쟁자
      알페온
      K7
      그랜져TG
      직접경쟁자
      K5
      직접경쟁자
      YF 쏘나타
      SM5
      토스카
      라세티프리미엄
      SM3
      포르테
      아반떼MD
      SONATA
      Art of Technology
    • Positioning
      럭셔리한
      에쿠스
      알페온
      K7
      그랜져TG
      K5
      YF 쏘나타
      SM5
      클래식, 전통적
      토스카
      모던, 날렵한
      라세티프리미엄
      SM3
      포르테
      아반떼MD
      마티즈
      모닝
      경제적인
      SONATA
      Art of Technology
    • Thank You!
      SONATA
      Art of Technology