Trend Report - New York 2010 - BLOOM

One month in New York Trend report – September 2010 Peter Heshof Zeitgeist watcher, marketing strategist, co-founder BLOOM, 20 years into marketing & brands

4 Trends Slow down Togetherness Local New future 2 2010 ©

Slow down after decades of racing for more and more it is time for reflection. To remove what is bad and to cherish what is good. 3 2010 ©

Slow down to cherish what is good: vintage 4 2010 ©

Slow down Re-value good oldies 5 2010 ©

Slow down Slow food: go for organic 6 2010 ©

Slow down Passion for the product 7 2010 ©

Slow down Product is the hero The newest coffee bar in Williamsburg. They roast themselves the green beans from Brazil. Within 48 hours you get the freshest coffee there is. 8 2010 ©

Slow down Product is the hero Sober style Focus on a great product 9 2010 ©

Slow down Cherish the simple things of in life 10 2010 ©

Slow down Yin / Yang: prosperity and well-being - more relaxed and informal lifestyle - not about perfection, but going for satisfaction * Barton 11 2010 ©

Slow down Biking is booming 12 2010 ©

Togetherness after decades of individualization and cherishing me, myself and I, I have missed the warmth of being together. 13 2010 ©

Togetherness Homey style outside 14 2010 ©

Togetherness Dog turns your house into a home 15 2010 ©

Togetherness Socializing with neighbors “In their condos, more people socialize with their neighbors” The New York Times, September 2010 16 2010 ©

Togetherness In friends we trust “What your friends think or people like you think is much more relevant than what everybody thinks“. The New York Times, September 2010 17 2010 ©

Local to counterpart globalization, we re-value our local activities. We want to be more self supporting and less dependent on others. 18 2010 ©

Local eat local 19 2010 ©

Local Promotion of local food 20 2010 ©

Local Promotion of local farms 21 2010 ©

Local Direct from farm to consumer 22 2010 ©

Local Rise of small urban factories Urban factories: - love for craftsmanship - joy of making better products - small local scale - use best, organic ingredients - result is a great product 23 2010 ©

Local Rise of urban farms 24 2010 ©

Local with local participation 25 2010 ©

New future After the meltdown of the greed bubbles (credit, house, stocks), it is time to start creating a new future. 28 2010 ©

New future More playfulness - is time to smile again - to bring a sense of pleasure back into our lives - a lighter approach - a gentler humour - a quirky creativity * I used some words of Nicki Barton 30 2010 ©

New future Take responsibility: Do Good Pepsi invites the public to Do Good on Times Square. The brand is dedicating at least $20 million through the end of the year for donations to local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education. The New York Times, 2010 33 2010 ©

Want the story behind these pictures? Questions? Want more inspiration? Want to know what these trends mean for your brand? Mail or call me, peter@tobloom.nl +31 6 18 55 24 37 37

Trend Report - New York 2010 - BLOOM

by Peter Heshof on Oct 18, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 24

Statistics

Trend Report - New York 2010 - BLOOM — Presentation Transcript

http://peternewyork.blogspot.com	23
http://twitter.com	1