The document presents a trend report by Peter Heshof highlighting two primary trends observed in New York City: 're-connect' focusing on reviving connections with life, nature, and community, and 'the maker movement' which emphasizes creativity and collaboration among individuals in producing handcrafted goods. The 're-connect' trend emphasizes enjoying simplicity, natural foods, and community support, while the maker movement showcases a shift towards passion-driven, tech-enabled production. These trends reflect a cultural shift toward valuing local engagement and personal creativity in the post-recession landscape.

1. Trend report - New York 2013
Peter Heshof
Zeitgeist watcher & brand strategist
2013 © Founder trend & marketing agency BLOOM

2. My New York trend visit
As founder of trend & marketing agency BLOOM I go every
year on a trend trip to get fresh inspiration for my trend
research.
Last year I visited China and saw a booming economy and an
eagerness for more and more consumption. The economic
situation in the EU and US is the opposite. Because the
recession has hit the US harder then the EU, I was curious to
see what trends are developing in New York, a city with so
many young, creative and ambitious people.
I like to share 2 trends, I scouted in Manhattan and Brooklyn.
Peter Heshof
The Netherlands, February 2013
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3. 2 trends I like to share
1. Re-connect
2. The Maker Movement
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4. Trend 1
RE-CONNECT
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5. Trend 1
Re-connect with real life
The ‘Greed is good period’ is behind
us. But what is next? We have no clear
view yet on our new future. Which
brings us a lot of uncertainty.
Re-connecting with real life is our way
to de-stress.
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6. Re-connect with:
1. simple things of life
2. nature
3. people
4. local community
These trends have become more dominant,
since my last visit in 2010
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7. 1. Re-connect with the simple things of life
Enjoying the small things in life 7
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8. 1. Re-connect with the simple things of life
1.1 Enjoying simplicity
1.2 Re-value of handmade
1.3 Re-use
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9. 1.1 Enjoying simplicity
What is it that really matters in life?
It is about enjoying the small and simple
things in life when our electronic device is
switched off.
Like reading a good book, biking around,
enjoying delicious simple food & drinks
and have a good sleep.
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10. 1.1 Enjoying simplicity
Photo: Wythe Hotel
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11. 1.1 Enjoying simplicity
Today's luxury is about enjoying the small things in life,
like “simple” food at a gourmet level.
With a preference for single-product places.
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12. 1.1 Enjoying simplicity
Enjoying our free energy
20123©
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13. 1.2 Re-value of handmade
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14. 1.2 Re-value of handmade
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15. 1.3 Re-use
Let’s make more with what we have.
Why not re-use? Give our clothes a
second life or even a better life by
upgrading them in a cradle to cradle
system to other products?
Re-use is all about make more with what
we have instead of buying new goods.
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16. 1.3 Re-use
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17. 2. Re-connect with nature
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18. 2. Re-connect with nature
2.1 Nature is back
2.2 Love for natural food
2.3 Natural healthy goodies
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19. 2.1 Nature is back
Last decades we have pushed
nature out of our lives.
Now it is time to re-connect with
the trees, the flowers and the bees.
Photo: Waldorf Astoria
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20. 2.1 Nature is back
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21. 2.1 Nature is back
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22. 2.2 Love for natural food
Natural food =
- Fresh food
- Locally grown
- Organic
- Artisanal
- Grass fed beef
- Antibiotic free
- Raw
- Vegan
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23. 2.2 Love for natural food
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24. 2.2 Love for natural food
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25. 2.3 Natural healthy goodies
Natural Food = full of healthy goodies
Natural foods to cleanse, to detox,
to energize, to increase immunity,
to burn fat, to relax
Teavana Tea
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26. 2.3 Natural healthy goodies
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27. 2.3 Natural healthy goodies
Fire Cider:
“ Based on the traditional New England cure-all
of apple cider vinegar and honey, our tonic is
spiced up with a synergistic blend of immune-
boosting, health-enhancing, pathogen-fighting
roots and fruits. Fire Cider can be taken daily
as a preventative and also at the onset of
seasonal allergies, colds and flu. Fire Cider is
also an excellent digestive aid for such
common problems as heartburn, gas and
bloating, as well as sluggish digestion. And it's
2013©
2013 © a delicious pick-me-up!” 27

28. 3. Re-connect with people
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Happier together 28

29. 3. Happier together
The WE - era
Forget self-improving books and courses
like the Secret and Mindfulness
to feel better
The warmth, the talk, the smile, the touch
and the love of others do us more good.
Side Tour, Experiences with real people
2013 © Photo: Willie Chandler | www.williechandler.com 29

30. 3. Happier together
Communal tables
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31. 3. Happier together
Co-working is more fun &
makes us stronger
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32. 3. Happier together
A dog is your best buddy.
Compared to 2010, there is a need for bigger dogs
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33. 4. Re-connect with community
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Support local made 33

34. 4. Support local made
US designed, US sourced
Made In New York
Made in Brooklyn
Harvested in Bush wick
We all benefit when our community is
doing well.
We support and want to protect goods
which are designed, sourced, produced in
our (local) community.
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35. 4. Support local made
Retailers are promoting local goods
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36. Trend 2
THE MAKER
MOVEMENT
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37. Trend 2
The Maker Movement
The economic crisis has stimulated more people
to become a maker.
Tech makers and Food makers have an inner
passion for their product-ideas and use
craftsmanship and smart technology to
make it happen.
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38. The Maker Movement
is about:
1. making things
2. passion driven
3. use of new technology
4. working together
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39. 1. Making things
After the digital wave, these Makers will generate
a new creativity wave in the US.
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40. 1. Making Things
The maker movement is all about
making tangible things
Most creativity comes from
tech and food makers
With use of today’s affordable technology
and craftsmanship
There is room to create and produce
your own ideas.
Ideas are shared and improved
(online and offline) with others
This wave of small scale producers will
hit the mass producers
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41. 1. Making Things
Tech makers are building their
own business
by making tangible things
With today’s affordable technology
people can create, test and produce
their ideas
And sell it online to everyone in the world Photo: GE Garage
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42. 1. Making Things
Food makers are experimenting and
creating exciting products
at a gourmet level
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43. 1. Making Things
Pop-up class at the ACE hotel is all about
Make it Yourself
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44. 2. Passion driven
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45. 2. Passion driven
They all have their inner passion for
creating and making new things!
Especially in tech and food sector
Photo: Tech Shop
Photo: 3rdWard - Brooklyn
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46. 2. Passion driven
Small is beautiful
The passion of small scale business
(like Toby’s Estate coffee, Blue bottle
coffee) is something the big brands
(like Starbucks) can not offer
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47. 3. Use of new technology
Democratization of production technology
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48. 3. Use of new technology
Production technology was owned by
large companies,
they decided what was produced
Today’s production technology is
democratized and accessible to everyone
It gives everyone the freedom
to build your dreams
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49. 3. Use of new technology
TechShop is a playground for creativity
and making things.
TechShop is a membership-based
do-it-yourself workshop that provides
members with the use of tools and
equipment, classes and a vibrant and
creative community
Photo: Tech Shop
They provide comprehensive instruction
and expert staff to ensure you have a
meaningful and rewarding experience.
Most importantly, TechShop is a hub
where you can explore the world of
making with the motivational support of a
vibrant and creative community.
Photo: Tech Shop
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50. 4. Working together
Sharing knowledge, knowhow and ideas
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51. 4. Working together
In the past makers where
working in solitude
Today’s makers use the internet
philosophy to share and build
ideas together
Working together online and offline
makes them smarter
3rdWard is workshop place to learn and make
2013 © Photo: Tech Shop
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52. 4. Working together
Schnitz: crowdsourcing
“We want to crowd source the
development of a restaurant in New York.
We aim to build a community around
Schnitz with two main goals:
1.Give the world a first-hand account of
the process behind opening and operating
a restaurant in New York.
2.Create a forum for people to contribute
ideas and give feedback.
Choosing a logo, finding a location,
coordinating suppliers, selecting the
menu, determining the décor, checking
out the competition you’ll be a part of it all.
We’ll be posting photos, videos, sketches
and notes all along the way.
Help us create a product that
everyone loves!”
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53. 4. Working together
Food makers are working
together on local markets to promote
their food business, like
- Smorgasburg Market
- New Amsterdam Market
- Stockton Market
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54. 4. Working together
Big companies are helping the Small
makers to build their business
- Whole Foods gives the food makers
a platform in their supermarket
- GE Garage and STORY give
tech makers a platform to promote
Story is a magazine like Pop-up store
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55. Being re-connected with real life gives us fresh energy
2013 © to create and make a new future together.

56. Do you want to know what these trends imply for your brand?
Do you want my personal story behind this trend report?
Or do you have any questions or adjustments?
Please mail me peter@tobloom.nl
or visit my website www.tobloom.nl
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57. Our strength
Bloom helps brands stay relevant,
based on consumer trends and insights
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58. Copyright© 2013 by Peter Heshof
All rights reserved
No part of this publication may be reproduced, stored in or introduced into a
retrieval system, or transmitted, in any form, or by any means (electronic,
mechanical, photocopying, recording or otherwise) without prior permission of
Peter Heshof.
Requests for permission should be directed to peter@tobloom.nl
2013 ©