Are you
ahead of time?
A Crowdsourced Vision of Mobile Media
Monty C. M. Metzger, CEO & Founder of Ahead of Time
Twitter ID: @montymetzger
Mobile Web 2.0 Summit
London, June 4th 2009
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Building a smarter world
We are at the beginng of the information age
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Digital World Wonders
We can use technolgy much smarter
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Is Joshua ahead of time?
Can we really solve
todays challenges with
„old“ solutions?
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Mobile 2020
How will the future of mobile media look like?
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MOCOM2020
Project Concept
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You can only
create what
you can imagine.
MOCOM2020 © 2008 Ahead of Time GmbH

MOCOM2020
wants to
imagine
the next 10 years
together with You.
MOCOM2020 © 2008 Ahead of Time GmbH

MOCOM 2020 is a non-profit
open think tank for
mobile media worldwide.
MOCOM2020 © 2008 Ahead of Time GmbH

The Global Network
Collaboration & Communication
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MOCOM2020
Advisory Board
Rolf Hansen Dr. Charles Benjamin
Duesseldorf, M. Savage Joffe
Germany Munich, Beijing, China
Germany
CEO and Founder Entrepreneur and
of Simyo. Consultant, Author Founder Mobile
and Monday China.
MBA Professor.
Kevin Leong John Strand
Mark
San Copenhagen,
Wächter
Francisco, Denmark
Duesseldorf,
USA Consultant and Germany
Telco Expert
Entrepreneur and
Entrepreneur and
Prof. at Berkeley.
Founder Mobile
Monday Germany
Taewoo
Marco Koeder
Tokyo, Japan Danny Kim Michael J.
Seoul, South O‘Farrell
Korea Toronto,
Managing Director and Canada
Author.
#1 Blogger in South
Korea. CMO Zameen
Group, Author of
„Mobile Internet for
Dummies“
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The Information Hub
Crowdsourcing
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MOCOM2020 © 2009 Ahead of Time GmbH

The Information Hub
Crowdsourcing
facebook
twitter
Flickr
YouTube
RSS
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The Innovation Hot-Spot
Discovering the Unknown
Source: Dr. Charles Savage
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How will the
Future of Mobile look like?
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Video:
www.youtube.com/mocom2020
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„When the winds of change
are blowing you can either build
a shelter or a windmill.”
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Are you trying to beat your competition?
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Are you offering many add-ons,
extras and added service?
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Mobile 2020
Future Potentials
MOCOM2020 © 2008 Ahead of Time GmbH

Sensorconomy
Trends & Innovation
2011 build in sensors, like GPS, temperature, humidity, light- or
compass-chips, create new mobile business ecosystems - the
sensorconomy.
Mobile Health Digital Pflaster
Weather Healthcare Medical Sensors
Traffic
Information Smart Pills
Feelings
Location
Customer Recognition Navigation
Compass
Commerce
Profile Exchange
Social Shopping
Source: Mocom2020.com
MOCOM2020 © 2008 Ahead of Time GmbH

Machine 2 Machine
Trends & Innovation
2012 we reach the barrier of 1 Trillion Networked Devices. Machine 2
Machine (M2M) communication, Smart Objects, Ubiquitous
Computing create the Internet of things.
Energymeters
Light Light-Control
Car
Smart Objects Monitoring Dirt-Measurement
Home Hub Picture Frames
Tech-Monitoring
Inductive charging
M2M
Source: Mocom2020.com
MOCOM2020 © 2008 Ahead of Time GmbH

Mobile Payment
Trends & Innovation
2015 Mobile Payment is becoming a mass phenomena,
driven by Near Field Communication (NFC).
„ In 2015 almost 300 billion transactions, worth more than US$860 billion,
will be conducted using a mobile phone“
Informa Telecoms & Media
„Mobile banking, mobile money transfer, mobile trading, mobile commerce,
advertising and marketing, location based advertising and mapping services,
and information and local news services are some of the areas to lead
significant growth in the mobile payments market.“
Source: Mocom2020.com
MOCOM2020 © 2008 Ahead of Time GmbH

Digital Natives
Trends & Innovation
2018 we reach more than 8 billion people worldwide,
5 billion have a mobile phone,
2.5 billion including mobile internet access.
The generation of \"digital natives\" have entered
the business world.
Source: Mocom2020.com
MOCOM2020 © 2008 Ahead of Time GmbH

Digital Natives
Mobile Social Networks
Mixi is (still) Japans most popular SNS service with around 15 million
registered users. Mixi started in 2005 as a PC-based service and
expanded to the mobile.
Now over 55% of the users access Mixi via their mobile phones.
MobileGameTown (MoBaGe) by DeNA combines casual mobile games,
avatars, and SNS services. Users can play free casual games create
their own avatar, set up a virtual apartment, watch videos, write blogs
and meet others in online communities. The platform also has its own
virtual currency called Moba Gold.
Just within less than 6 month of the launch registrations surpassed 6.5
million and they are now at over 10.5 million and still growing.
And different from Mixi,
MoBaGe is only available on the mobile phone!
Source: Mocom2020.com
MOCOM2020 © 2008 Ahead of Time GmbH

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Today and in our future,
we are facing many challenges.
MOCOM2020 © 2008 Ahead of Time GmbH

African proverb
If you want to go quickly, go alone.
If you want to go far, go together.
We need to go far… Quickly.
MOCOM2020 © 2008 Ahead of Time GmbH

Ahead of Time GmbH
www.aheadoftime.de
‣ Monty C. M. Metzger
CEO and Founder
e monty (at) aheadoftime (dot) de
t www.twitter.com/montymetzger
b http://blog.monty.de
Ahead of Time Page © 2008 Ahead of Time GmbH