Mobile Social Media & Networking

Money in Mobile Media through Mobile Social Networking Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi T Ahonen, MBA Author and Consultant Mobile Monday Norway Oslo Norway 25 Jan 2010 "The mobile phone is the only device that 30% of the world's population carry" says Tomi Ahonen The Financial Times 1 Sept 2005

Happy Birthday Mobile: 30 Years
December 1 in 1979, the world's first commercial mobile (cellular) network went live in Tokyo with NTT
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Picture from NTT history website

At End of 2009
470 M daily circulation of all newspapers
825 M registered automobiles
950 M total cable/satellite TV subscribers
1.1 B total fixed landline phones
1.2 B All types of PCs in use incl laptops, netbooks
1.6 B total TV sets in use
1.7 B total internet users incl PC, mobile, web cafe
1.8 B total unique holders of credit cards
2.2 B total unique holders of banking accounts
4.0 B total FM radios in use (excluding phones w FM)
But 4.6 B mobile phone subscriptions globally...
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com

4.6B Subs, 3.9B phones, 3.4B Uniques Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com 4.6 B subscriptions 3.9 B phones 3.4 B uniques

Digital Divide, Penetration Rates
Industrialized World Developing World
1.2B population 5.6B population
600M cars 50% pene 320M cars, 6% pene
675M PCs 56% pene 425M PCs 8% pene
725M landlines 60% pene 425M landlines 8% pene
950M TVs 79% pene 550M TVs, 10% pene
950M w Bank Acct 79% 1.3B w Bank Acct 22% pene
2.7B FM radio 225% pene 1.2B FM Radio 21% pene
1.6B mobile 133% pene 3.0B mobile 56% pene
Source: TomiAhonen Consulting Estimates '09
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

400K m-Study in Bangladesh
Financial Times reported that m-learning offering English via mobile, cost less than a cup of tea, was targeted for 25,000, but achieved over 300,000
Source: Financial Times 13 Nov 2009
UDDATE - by Dec 13 the number is 400,000. Daily 3 minute lessons cost 4 cents; basic speaking course runs 78 lessons in total. Advanced lessons also available. If Bangladeshi gets English speaking job, gets 20X better salary in country where minimum wage = 25 dollars/month
Source: AFP 13 Dec 2009

Mobi le v Fixed Content 2009
Fixed Internet Mobi le Internet
$27.3 B Content/Services $85.8 B
$36.4 B Advertising $3.1 B
$63.7 B TOTA L $88.9 B
Sources: Morgan Stan ley, Portio Research, Reuters 2009

The 7 Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Ahonen book Mobile as 7th of the Mass Media , 2008

Compare 7 Mass Media
Print Static page No inputs
Recordings Depends on player dozen controls
Cinema Giant screen/sound No inputs
Radio Sound only dozen controls
TV Medium screen/sound dozen controls
Internet Medium screen/sound keyboard, mouse
Mobile Small screen/sound keypad, touch, vibration microphone, camera, 2D bar-
code, motion,
network input
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Ahonen book Mobile as 7th of the Mass Media , 2008

Contrast Mobile Phone & PC
30 minute tasks
Using PCs/Laptops
Planned use
Sitting
Have time
e-mail
Creating info
Focused attention
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Source: Book Digital Korea , Tomi T Ahonen, 2007

Contrast Mobile Phone & PC
30 minute tasks 30 second tasks
Using PCs/Laptops Using Mobile Phone
Planned use Unplanned use
Sitting Standing/walking
Have time In Hurry
e-mail SMS
Creating info Consuming info
Focused attention Multi-tasking
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Source: Book Digital Korea , Tomi T Ahonen, 2007

Mobi le Has 8 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen book Mobile as 7th of the Mass Media , 2008

Survey by Virgin Mobile in Australia found that one in three mobile phone owners will snoop in phones of their partners
60% of them will do it when the partner is in shower. 41% do it with partner in view
45% of the snoops reported finding flirtateous or even explicit sexual messages by their partner, with someone else 73% of the snoopers found content they wished they would not know
10% ended a relationship because of the messages
Source: TV NZ 28 Aug 2008
One in Three Snoop Your Phone Copyright © Tomi T Ahonen 2009 www.tomiahonen.com

Pittsburgh Penguins Mobile
The Pittsburgh Penguins NHL ice hockey team launched a fan video service for mobile in the 2008-2009 season
The service targeted at season-ticket holding 'VIP' fans
Offered live video feeds during games, and intended to be viewed while sitting in the audience of a live game
Cameras behind goalie, at bench, in locker room, even live on star players, allowed fans to see more of game
Paid premium service adopted by over half of Penguins fans

Yes, we've heard that we sleep with mobile phones.
Now latest research by Lightspeed Research reveals that 67% of UK citizens not only take their phones to bed with them (ie use alarm clock) but yes, two out of three actually keep the phone on and connected - to receive SMS or calls at night.
And only 14% will switch the phone to silent. So 53% will sleep with the phone not just on, but so that it will wake you if a message or call arrives at night..
Source Mobile Europe 30 June 2009
Reaches You When You S leep Copyright © Tomi T Ahonen 2009 www.tomiahonen.com

Instant Passer-by Soccer Game
Qootia out of Slovenia have developed a platform to enable extempore interactive billboard advertising

Finnair started mobile check-in late in 2001.
Initially offered to frequent fliers, now for all. Check-in is offered often on the night before.
2% of global air travel uses it (IATA 2008)
By 2008 - over 50% of Finnair passengers on some short haul business flights use mobile check-in
Sources: Financial Times 2 April 2007 and Book It 2008 Source: www.finnair.com
Evolution since - Mobile Check In Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Location-Based mobile service that tracks how your mobile phone moves.
If it moves at walking speeds, you are walking and not creating a carbon footprint. Same for bicycling.
If you move at the speed of traffic, you're in a car or taxi, and your carbon footprint is charged.
It knows if the travel pattern is stop-and-go on bus routes or train routes, and charges you less as you share the costs travelling by public transportation
Source: Springwise 13 Oct 2008
Carbon Diem Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

m-Banking 46% of Kenya Banking
M-Pesa is now 2 years old. In Kenya (pop 38 M) only one in five people have a traditional bank account.
But now 6.5 M Kenyans already use M-Pesa mobile phone banking
Yes, so out of total 14.1 M banking accounts, now M-Pesa m-banking has 46% of Kenyan banking
Source: Reuters 31 May 2009

Real Madrid Fan Club
Real Madrid the soccer/football club has launched a mobile fan club
It has typical fan club elements, club news, stats, pictures, video clips, player biographies etc
Also has fan chat, various offers like buying club jerseys etc
Has 100,000 subscribers, earns 12 Euros per month ie 14.4 M Euros per year
Fan club gets new members at 6% per month, and sees 1.5% churn of members not renewing
Source: Real Madrid presentation to FIFA 2010 Conference London 21 Jan 2010

Mobile as Addictive as Smoking
An Australian study of addiction at Queensland University finds that mobile phones are as addictive as smoking cigarettes. This follows up on similar findings by research at Catholic University of Leuwen in Belgium first proving mobile phone addiction
Also removing mobile phones produces similar withdrawal pains as attempting to stop smoking
A fascinating comparison in findings - mobile phones MORE addictive than personal computers Source: Textually, 5 May 2006

Maxim launched MMS messaging service.
Maxim readers to send and receive pix of cars and girls from MMS phones. Also download screensavers of Maxim cover girls and classic cars from sister title Evo.
The services were developed by Mobile Entertainment Corporation (MEC)
Readers can enter a Bar Shots competition, where readers can send in MMS photos of beautiful girls seen in bars, for a chance to £1,000. Source: Tomi T Ahonen book Mobile Pearls Vol 2: Mobile Social Networking, 2009
Maxim MMS for Men Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

AMF Ventures has measured the accuracy of the three biggest media
On TV audience accuracy is of the magnitude of 1% of total customer data captured
On the internet accuracy is about ten times better, with about 10% of customer data currently captured
But on mobile it is nearly 10 times more accurate once again, with 90% of customer behaviour that can be accurately captured
Source: AMF Ventures May 007
Customer Data Accuracy Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Customer Data Accuracy

Latest from Japan, on Asahi TV
A live TV quiz show based on "losers are eliminated" principle, using mobile-phone created avatars and interactivity, called Hoshi-Ichi Maniac ("Number One Star Maniac"). The quiz format was multiple-choice and wrong answer elimination.
Concept by Artificial Life
Show had 47,000 viewers signed in to compete and generated 163,000 responses.
Also was clear winner in ratings.
Source: Artificial Life July 2008
Hoshi-Ishi Maniac Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Value of Recommendation Copyright © Tomi T Ahonen 2009 www.tomiahonen.com "64% of consumers will try something recommended by a friend. 69% of will forward something they like to from 2 to 6 friends." - Jupiter Research Sept 2006 Source: Xtract 2008 Used with Permission

At 2008 Shanghai F1 race, Puma created a mobile advergame campaign to engage with its customers. F-Wan (means "play" in Chinese)
The game featured a racetrack in the shape of Puma's logo
Game allowed 4 multiplayer
Top scores and Viral spreading earned Puma merchandise
Footfall to 350 Puma stores by MMS coupon for mobile content
Source; MobiAd News 8 January 2009
China - Puma and Formula One Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

The Guardian reported on virtual world economics, and said the global value of virtual properties is 15 billion dollars in 2009. The virtual content ranges from Second Life to Flirtomatic to World of Warcraft and so forth
About 400,000 people are employed as 'Gold Farmers' mostly in China making a living and earning about 700 dollars per year (a good salary in China)
Sources: IT Facts 22 Aug 2008, Guardian 17 Dec 2009
Virtual Goods: $15B Market Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Pearls: Real Mobile Services collected by Tomi T Ahonen Pearls: Real Mobile Services collected by Tomi T Ahonen

Vesseltracker
German company Vesseltracker offers augmented reality view of ships and boats in harbor, to let mobile phone be used as a radar replacement. Uses Layar for AR overlay, and collects harbormaster's radar data for ship positions and directions of movement

Primary Business Models
Mobile social networking has expanded to offer five valid business models - and any combination of them
1 - User pays
2 - Advertising
3 - Personalization
4 - Pay-per-view with revenue share
5 - Gifting
6 - Ego-services Source: eBook Tomi Ahonen Pearls Vol 2: Mobile Social Networking 2009

Any Question Answered AQA has real people answering questions
In five years, 18 M answers (at 1 UKP each) AQA made 4 M UKP in 2008 alone. Like I say, this industry is a "Magical Money Making Machine..."
Or "What should I do with my bird tonight?" AQA's answer was "it depends, different birds like different things, a dead bird you want to add stuffing and broil, a caged bird likes you to whistle and a girl will like champagne and a good dinner"
"the answers are free, sending a question costs 1 UKP"
Source Guardian 23 April 2009
AQA Update 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Japanese snack brand, Tohato, launched 2 new snacks in Oct 07, Habanero, and Satan Jorquia.
Massive multiplayer online game on mobile phones for total victory in World's Worst War. Habanero Evil Army vs Satan Jorquia Evil Army: 31 battlefields.
Gamers joined either army by scanning 2D barcode in a bag. Recruiting friends earned gamer promotion in the army. All via mobile phones. The battles were scheduled at 4 AM. 24 hours of gaming news
Source: WirelessWatch Japan, 21 May 2008
Tohato World's Worst War Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Habbo Hotel reached 130 M avatars "Habbos"
90% are teenagers, from 31 countries
Sulake earned 50 M Euro out of Habbo in 2008 and 4.8 M Euros of profit for the year
Only 10% is advertising/sponsorship; rest paid by gaming kids
Habbo Hotel keeps actively renewing itself, a new Habbo environment released every 6-8 weeks
Now offer unique items (eg furniture) made available only once
And now Habbo has recycling
Sources: Sulake/Habbo Hotel April 2009
Habbo Hotel Update 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Tomi T Ahonen

SeeMeTV launched in October 2005 in Italy and UK on Three networks, copying idea from Singapore's M1 network: MeTV.
3G mobile video sharing service each clip costs 50p to view, but original content creator is awarded 1p every time the video is viewed.
Forum Oxford reports that by Feb 2008 in the UK, there had have been 32M paid video downloads, paying over £800,000 ($1.6M) to content creators, for 60,000 clips submitted
( average creator earned £13.33 per clip )
Source: Forum Oxford, Feb 19, 2008
SeeMeTV Economics Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

South Korean Cyworld used by 95% of 20 year olds
The web and mobile based virtual room, blogsite, mobile blogging, music and community site has 23 M koreans - 50% of the Korean population as users
Cyworld's mobile version earns 1-3 USD per month
Revenues double annually. In 2007 Cyworld Mobile earned 10 M USD
Cyworld gets 83% through content revenues (gifts, personalization, avatar & room; and branded content)
Only 17% is subscription/service revenues
Source: Tomi Ahonen Pearls Vol 2: Mobile Social Networking 2009
Mobile Cyworld Economics Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Tomi adds: They would still be happily profitable even if they had no subscription fees...

UK flirting service Flirtomatic from May 2006, now has over half million users and spreading to Germany.
CEO Mark Curtis says:
Mobile users long in 8.5 times per day !
Have Google Adwords type of personal ads , auctioned for top slots - First Face currently goes for about 8 UKP for hours
Gets only a quarter of its income from advertising
Personaization and virtual gifts spreading
Flirtomatic stopped subscription totally in April 2007 as unnecessary
Source: Flirtomatic 2008
Flirtomatic Update '008 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

UK flirting service Flirtomatic now 2M users, spread to USA
Germany & Australia
Offered virtual boob jobs in summer of 2008, sold 10,000 of them for 1 UKP each
Now offers virtual 'melting ice cubes' that melt away upon arrival, sold 2,500 in first weekend
Newest concept: "ego services". If you don't like your rating (5 stars etc), can now eliminate worst rating but pay for it. Or find out who gave you that rating (pay..)
"Our customers buy extra fun from us." says Mark Curtis
Flirtomatic is now profitable
Source: Tomi Ahonen Pearls Vol 2: Mobile Social Networking, 2009
Flirtomatic 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Primary Business Models
Fixed internet has two primary business models for social networks (Pay, or Advertising)
Mobile social networking has expanded to offer six valid business models - and any combination of them
1 - Pay (Subscriptions, Per-Use, or mixture)
2 - Advertising
3 - Personalization
4 - Revenue share with user-generated content
5 - Gifting
6 - Ego-services Source: eBook Tomi Ahonen Pearls Vol 2: Mobile Social Networking 2009

Informa's latest study of Mobile Social Networking for 2008 reports that in 2008 there will be 100 million people subscribing to mobile social networking services
They generated ARPU contributions $5.10 US dollars per person so at 100 million paying users, the total value of mobile social networking will reach about 6.2 B dollars in 2008
Source: Informa Mobile Social Networking Report, Feb 2008
MoSoSo 100 M users 6.2 B dollars Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen

Voice to Voice Translator
Its the Star Trek Universal Translator, that we've previously only seen in Japan
A Blackberry and iPhone app does English-Arabic translations in either direction.
Records voice, does voice-to-text conversion. Then machine translation. Then text-to-voice conversion.
Used by US government and military in Gulf region
Made by Sakhr Software and Dial Directions
Source: Fast Company 1 July 2009

Mobile Love Detector !
Yes, we've had the mobile lie detector for some years now, but the latest innovation from South Korea..
The Love Detector !
KTF has launched a service that measures voice patterns and gives an on-screen measure of how much affection (and how honestly) the person is talking
Also summary data can be provided after a discussion via SMS
Source: Forum Oxford 15 Feb 2008

www.ForumOxford.com First time registration, you need enrollment key. Use the word: "forumoxford" Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Join the free expert community of over 2,000 with over 40 of mobile authors and 16 of the 20 best-read bloggers in mobile

To Follow Tomi's Thoughts..
Easiest - Twitter Feed is @tomiahonen
Tomi's regular commentary on the mobile industry including tons of his "Pearls", read his blog at www.7thmassmedia.com
For his longer analytical pieces on digital convergence, marketing, media, technology and mobile, his blog with Alan Moore at www.communities-dominate.blogs.com Tomi is on Facebook and Linked In as well And he is a moderator at Forum Oxford All links, all books, visibility etc, is at his company website www.tomiahonen.com

Started with joke on Phone Booth
First 4 Billion took 30 years, made mobile the widest reaching technology on the planet
Mobile is the 7th mass medium, it has 8 unique benefits, that cannot be replicated by older media
We can make money with mobile social networks
When creating new services, lets make them magical

3 B SMS Users, 1.7 B Premium Data Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Shift of Mobile Phone Installed Base Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Regional Split of Mobile Media Income Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Tomi Ahonen Almanac 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Table of Contents 171 pages, eBook format only, February 2009 - Cost 9.99 Euro Chapter 1 - Introduction Chapter 2 - Size of Mobile Industry Chapter 3 - Customers Chapter 4 - Handsets and Smartphones Chapter 5 - SMS Text Messaging Chapter 6 - Mobile Internet Chapter 7 - Seventh Mass Media Channel Chapter 8 - Music on Mobile Chapter 9 - Mobile TV and Video Chapter 10 - Mobile Gaming Chapter 11 - Mobile Social Networking Chapter 12 - Other Mobile Content Chapter 13 - Mobile Advertising and Marketing Chapter 14 - Voice Calls Chapter 15 - Business/Enterprise Services Chapter 16 - Other Mobile Data Chatper 17 - Network Infrastructure Chapter 18 - Mobile History and Milestones APPENDIX Index of Mobile Leadership 60 Major Countries in Mobile 20 Biggest Mobile Operator Groups Bibliography, Good Websites About the Author "Whenever I need a stat, Tomi seems to have it, I'd highly recommend this." - Russell Buckley, MD Admob, Chairman Mobile Marketing Association "Speaking of statistics, the Tomi Ahonen Almanac is an eBook for mobile nuts." - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics." - Paul Poutanen founder and President of Mob4hire "The Almanac is full of hard to find information." - WAP Review 70 tables and graphs in the eBook cost only 9.99 Euros order at www.tomiahonen.com

Tomi T Ahonen, Author & Consultant Competitiveness, Business Case, Marketing, and Profitability
Provides workshops, training and consulting in how to make money with mobile adn converged services.
The world's most prolific new mobile service evangelist, has introduced over 1,000 new service concepts at public conferences; he is quoted in 60 books by his peers
Quoted in over 300 press stories in a dozen languages; keynotes at over 200 major conferences on 6 continents; his daily blog is syndicated on CNBC, NY Times, etc
Lectures at Oxford University on 3G and Convergence
Available as a motivational speaker in telecoms marketing, sales, product development and innovation.
Read his books "Digital Korea" , " Communities Dominate Brands ", “ m-Profits ", " 3G Marketing "," Services for UMTS ” website: www.tomiahonen.com e-mail: [email_address] blog: www.7thMassMedia.com twitter: @tomiahonen
Tomi's new book "Mobile as 7th of the Mass Media"
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Earlier Tomi Ahonen has set up & run Nokia’s 3G Business Consultancy. Previously he worked for 3 operators where he created the world’s first fixed-mobile service bundle and set a world record for taking market share from the incumbent "Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000

Tomi Ahonen eBooks Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls Vol 2: Mobile Social Networking Foreword by Mark Curtis , CEO of Flirtomatic, 171 pages, eBook format only, April 2009 - Cost only 9.99 Euro Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc. Pearls Vol 1: Mobile Advertising Foreword by Russell Buckley , SVP Admob, Chairman Mobile Marketing Association 171 pages, eBook format only, January 2009 - Cost only 9.99 Euro Launching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc eBooks only via tomiahonen.com

Tomi Ahonen eBooks Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi Ahonen Almanac 2009 171 pages, eBook format only, February 2009 - Cost only 9.99 Euro Comprehensive industry review and almanac with 70 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising. eBooks only via tomiahonen.com " Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this ." - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association " Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac 2009 as an eBook for mobile nuts. In it, you can quickly find out the mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile subscribers usually walks around with 2 phones in their pockets! " - Ricky "The Guru" Cadden at Symbian Guru " Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know " - Paul Poutanen founder and President of Mob4hire " If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac 2009. The Almanac is full of hard to find information ." - WAP Review

Tomi Ahonen six hardcover books Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Mobile as 7th of the Mass Media , 2008 explains the media opportunities in mobile from music and gaming to TV and social networking and even internet and adertising. 322 pages. Digital Korea , 2007 with Jim O'Reilly is case study in digital convergence from the most advanced information society of South Korea. covers internet, TV, mobile, ecash, egoverment, robotics, telematics, virtual reality etc 282 pages. Communities Dominate Brands , 2005 with Alan Moore first business book on social networking 280 pages. 3G Marketing , 2004, with Timo Kasper & Sara Melkko is marketing handbook for mobile operators M-Profits 2002 is only comphrenensive business book for mobile, 360 p Services for UMTS , 2002, with Joe Barrett was first services and applications book for 3G, 373 pages all six hardcover books are available at Amazon

Selected TomiAhonen Workshops
Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” to addiction, “split” personalities, time to change..
Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique aspects of mobile. Also adopted for Oxford Univ.
Social Networking / Mobile Digital Communities based on his book Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.
New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8
Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
3G TV covering video and TV convergence with mobile. Adopted for Oxford U
Mobile Marketing and Advertising featuring "Engagement Marketing"
Segmentation and Customer Understanding may be run with Xtract
Launch Marketing for 2.5G and 3G also adopted for Oxford University
MVNO, Revenue Sharing & Partnerships can include building a model
Forecasting and Business Modelling in Telecoms Popular workshop
Competitiveness in Telecoms Workshop form or competition simulation :
Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.

Tomi Thought Pieces & White Papers
TomiAhonen Thoughts Mobile in Developing World , October 2009
TomiAhonen Thoughts Evolution of Mobile Phone , June 2009
TomiAhonen Thoughts Mobile Social Networking , April 2009
TomiAhonen Thoughts Mobile Internet , February 2009
TomiAhonen Thoughts Mobile Industry Size 2009 , January 2009
TomiAhonen Thoughts Mobile 7th Mass Media , September 2008
TomiAhonen Thoughts Mobile Customers , August 2008
TomiAhonen Thoughts Mobile Advertising , April 2008
TomiAhonen Thoughts Mobile TV , December 2007
TomiAhonen Thoughts SMS Text Messaging , October 2007
TomiAhonen Thoughts Mobile Communities , November 2006
TomiAhonen Thougths on MVNOs , June 2006
SMLXL White Paper 7th Mass Media , June 2007*
SMLXL White Paper Pop Idol , June 2006*
* Co-authored Tomi Ahonen with Alan Moore CEO of SMLXL
Write to tomi@tomiahonen.com for your free copy of any of the above

Recommended Books
Mobile as 7th of the Mass Media , Tomi T Ahonen, 2008
Communities Dominate Brands Ahonen & Moore, 2005
Mobile Advertising , Sharma, Herzog & Melfi, 2008
Digital Korea , Ahonen & O'Reilly, 2007
Mobile Marketing Handbook , Kim Dushinski, 2009
Mobile Internet for Dummies , O 'Farre ll, Levine, A lgroy, Pearce & Appelquist, 2008
Wireless Broadband , Fotheringham & Sharma, 2008
Mobile Web 2.0 , Jaokar & Fish, 2006
Distraction , Mark Curtis, 2005
M-Profits , Tomi T Ahonen, 2002
Next Generation Wireless Apps , Paul Golding, 2004
3G Marketing , Ahonen, Kasper & Melkko, 2004
Mobile Strategy , Tom Weiss, 2006
...And of course The Dilbert Future by Scott Adams..

Mobile Social Media & Networking

by MobileMonday Norway on Jan 26, 2010

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Mobile Social Media & Networking — Presentation Transcript