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Money in Mobile Media through Mobile Social Networking Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi T Ahonen,  MBA Author and Consultant Mobile Monday Norway Oslo Norway 25 Jan 2010 "The mobile phone is the only device that 30% of the world's population carry"    says Tomi Ahonen   The Financial Times  1 Sept 2005
Happy Birthday Mobile: 30 Years ,[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Picture from NTT history website
At End of 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
4.6B Subs, 3.9B phones, 3.4B Uniques Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source:  Tomi Ahonen Amanac 2010   -  sample pages at: www.tomiahonen.com 4.6 B subscriptions 3.9 B phones 3.4 B uniques
Digital Divide, Penetration Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
400K m-Study in Bangladesh ,[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Fixed Internet vs Mobi le Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
" Mobile is going to be the next big internet phenomenon. " -  Eric Schmidt, CEO Google  2005 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
"By 2010 the majority of internet access worldwide would be from mobile phones, not PCs" - Terry Semel CEO Yahoo 2006 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
"The majority of internet access is from mobile phones." - Olli-Pekka Kallasvuo CEO Nokia, 12 Jan 2010 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Mobi le v Fixed Content 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
7th of the Mass Media See Wikipedia page 'Seven Mass Media' Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
The 7 Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Ahonen book  Mobile as 7th of the Mass Media , 2008
Compare 7 Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Ahonen book  Mobile as 7th of the Mass Media , 2008
Contrast  Mobile Phone & PC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Source: Book  Digital Korea , Tomi T Ahonen, 2007
Contrast  Mobile Phone & PC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Source: Book  Digital Korea , Tomi T Ahonen, 2007
Do not misunderstand me.. BOTH will Co-Exist ! BOTH will GROW ! Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
The 8 Benefits of the 7th Medium Better than the internet or television Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
"Mobile is as different from the internet, as TV is different from radio."   - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com - Tomi T Ahonen
Mobi le Has  8  Unique  Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen book  Mobile as 7th of the Mass Media , 2008
Unique benefit number 1 of 8: Mobile is first  personal  mass medium Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
[object Object],[object Object],[object Object],[object Object],[object Object],One in Three Snoop Your Phone Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Pittsburgh Penguins Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 2 of 8: Mobile is permanently  connected Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
[object Object],[object Object],[object Object],[object Object],Reaches You When You S leep Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Instant Passer-by Soccer Game ,[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 3 of 8: Only mobile is  always  carried Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
[object Object],[object Object],[object Object],[object Object],[object Object],Evolution since - Mobile Check In  Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
[object Object],[object Object],[object Object],[object Object],[object Object],Carbon Diem Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 4 of 8: Mobile has built-in  payment  channel Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
m-Banking 46% of Kenya Banking ,[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Real Madrid Fan Club ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 5 of 8: Mobile is available at creative  impulse Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Tony Fish  for discovering this fifth benefit in 2007
Mobile as Addictive as Smoking ,[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
[object Object],[object Object],[object Object],[object Object],Maxim MMS for Men Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 6 of 8: Mobile measures audience  accurately Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you AMF Ventures  for discovering this sixth benefit in 2007
[object Object],[object Object],[object Object],[object Object],[object Object],Customer Data Accuracy Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Customer Data Accuracy ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
[object Object],[object Object],[object Object],[object Object],[object Object],Customer Data Accuracy Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoshi-Ishi Maniac Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 7 of 8: Only mobile captures  social  context Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Alan Moore and Xtract for discovering this seventh benefit in 2008
Value of Recommendation Copyright © Tomi T Ahonen 2009 www.tomiahonen.com "64% of consumers will try something recommended by a friend. 69% of will forward something they like to from 2 to 6 friends."   - Jupiter Research Sept 2006 Source: Xtract 2008 Used with Permission
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],China - Puma and Formula One Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Unique benefit number 8 of 8: Mobile enables  augmented reality Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Raimo van der Klein of Layar for discovering this 8th benefit in '09
[object Object],[object Object],[object Object],Virtual Goods: $15B Market Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Pearls: Real Mobile Services collected by Tomi T Ahonen Pearls: Real Mobile Services collected by Tomi T Ahonen
Vesseltracker ,[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Newer Business Models "Mobile is the  magical money-making machine "  -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Primary Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
User Pays Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],[object Object],AQA Update 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Advertising in Social Networks "Mobile is the  magical money-making machine "   -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],Tohato World's Worst War Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Personalization "Mobile is the  magical money-making machine "   -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Habbo Hotel Update 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Tomi T Ahonen
Revenue-Sharing with User-Generated Content "Mobile is the  magical money-making machine "   -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],[object Object],SeeMeTV Economics Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Virtual Gifts "Mobile is the  magical money-making machine "   -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Cyworld Economics Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen Tomi adds: They would still be happily profitable even if they had no subscription fees...
Ego Services "Mobile is the  magical money-making machine "   -  Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flirtomatic Update '008 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flirtomatic 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Primary Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
[object Object],[object Object],[object Object],MoSoSo 100 M users 6.2 B dollars Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Make Mobile  Magic and Fun Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Voice to Voice Translator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
Mobile Love Detector ! ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls: Real Mobile Services collected by Tomi T Ahonen
AR Monsters Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
If you like my slides... Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
www.ForumOxford.com First time registration, you need enrollment key. Use the word: "forumoxford" Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Join the free expert community of over 2,000 with over 40 of mobile authors and 16 of the 20 best-read bloggers in mobile
I am here to meet YOU.. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
To Follow Tomi's Thoughts.. ,[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
But wait - There is still More Info ” In a connected age  sharing  information is power.”   Tomi T Ahonen in Services for UMTS  2002 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Started with joke on Phone Booth ,[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Takk Twitter @tomiahonen communities-dominate.blogs.com [email_address] www.tomiahonen.com Follow Tomi on Twitter  and his blog..
Copyright © Tomi T Ahonen 2009 www.tomiahonen.com 50 Pearls in eBook  - only  9.99 Euros order at  www.tomiahonen.com
Some Findings from New Report.. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com 70 tables and graphs eBook  - only  9.99 Euros order at  www.tomiahonen.com
3 B SMS Users, 1.7 B Premium Data Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source:  Tomi Ahonen Amanac 2009  -  for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook  - only  9.99 Euros order at  www.tomiahonen.com
Shift of Mobile Phone Installed Base Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source:  Tomi Ahonen Amanac 2009  -  for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook  - only  9.99 Euros order at  www.tomiahonen.com
Regional Split of Mobile Media Income Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source:  Tomi Ahonen Amanac 2009  -  for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook  - only  9.99 Euros order at  www.tomiahonen.com
Tomi Ahonen Almanac 2009  Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Table of Contents 171 pages, eBook format only, February 2009 - Cost 9.99 Euro Chapter 1 -  Introduction Chapter 2 -  Size of Mobile Industry Chapter 3 -  Customers Chapter 4 -  Handsets and Smartphones Chapter 5 -  SMS Text  Messaging Chapter 6 -  Mobile Internet Chapter 7 -  Seventh Mass Media Channel Chapter 8 -  Music on Mobile Chapter 9 -  Mobile TV and Video Chapter 10 -  Mobile Gaming Chapter 11 -  Mobile Social Networking Chapter 12 -  Other Mobile Content Chapter 13 -  Mobile Advertising and Marketing Chapter 14 -  Voice Calls Chapter 15 -  Business/Enterprise Services Chapter 16 -  Other Mobile Data Chatper 17 -  Network Infrastructure Chapter 18 -  Mobile History and Milestones APPENDIX Index of Mobile Leadership 60 Major Countries in Mobile 20 Biggest Mobile Operator Groups Bibliography, Good Websites About the Author "Whenever I need a stat, Tomi seems to have it, I'd highly recommend this."     - Russell Buckley, MD Admob, Chairman Mobile Marketing Association "Speaking of statistics, the Tomi Ahonen Almanac is an eBook for mobile nuts."   - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics."   - Paul Poutanen founder and President of Mob4hire "The Almanac is full of hard to find information."   - WAP Review 70 tables and graphs  in the eBook  cost only  9.99 Euros order at  www.tomiahonen.com
Tomi T Ahonen, Author & Consultant Competitiveness, Business Case, Marketing, and Profitability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Earlier Tomi Ahonen has set up & run Nokia’s 3G Business Consultancy. Previously he worked for 3 operators where he created the  world’s first fixed-mobile service bundle  and set a  world record  for taking market share from the incumbent "Service creation and marketing will be key to 3G," Ahonen said.   Total Telecom   12 October 2000
Tomi Ahonen eBooks  Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls Vol 2: Mobile Social Networking     Foreword by Mark Curtis , CEO of Flirtomatic,  171 pages, eBook format only, April 2009 - Cost only 9.99 Euro Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.  Pearls Vol 1: Mobile Advertising Foreword by Russell Buckley , SVP Admob, Chairman Mobile Marketing Association 171 pages, eBook format only, January 2009 - Cost only 9.99 Euro Launching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc eBooks only via tomiahonen.com
Tomi Ahonen eBooks  Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi Ahonen Almanac 2009 171 pages, eBook format only, February 2009 - Cost only 9.99 Euro Comprehensive industry review and almanac with 70 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising.  eBooks only via tomiahonen.com " Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this ."      - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association " Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac 2009 as an eBook for mobile nuts. In it, you can quickly find out the mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile subscribers usually walks around with 2 phones in their pockets! " - Ricky "The Guru" Cadden at Symbian Guru " Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know " - Paul Poutanen founder and President of Mob4hire " If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac 2009. The Almanac is full of hard to find information ." - WAP Review
Tomi Ahonen six hardcover books  Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Mobile as 7th of the Mass Media , 2008 explains the media opportunities in mobile from music  and gaming to TV and social networking and even  internet and adertising. 322 pages.  Digital Korea ,  2007  with Jim O'Reilly is case study in digital convergence from the most   advanced information society of South Korea.   covers internet, TV, mobile, ecash, egoverment,    robotics, telematics, virtual reality etc 282 pages. Communities Dominate Brands , 2005 with Alan Moore first business book on social networking 280 pages.  3G Marketing ,  2004, with Timo Kasper & Sara    Melkko is marketing handbook for mobile operators M-Profits   2002 is only comphrenensive business book for mobile, 360 p Services for UMTS , 2002, with Joe Barrett was first   services and applications book for 3G, 373 pages all six hardcover books are available at Amazon
Selected TomiAhonen Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Tomi Thought Pieces & White Papers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
Recommended Books  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Tomi T Ahonen 2009 www.tomiahonen.com

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Mobile Social Media & Networking

  • 1. Money in Mobile Media through Mobile Social Networking Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi T Ahonen, MBA Author and Consultant Mobile Monday Norway Oslo Norway 25 Jan 2010 "The mobile phone is the only device that 30% of the world's population carry" says Tomi Ahonen The Financial Times 1 Sept 2005
  • 2.
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  • 4. 4.6B Subs, 3.9B phones, 3.4B Uniques Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com 4.6 B subscriptions 3.9 B phones 3.4 B uniques
  • 5.
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  • 7. Fixed Internet vs Mobi le Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 8. " Mobile is going to be the next big internet phenomenon. " - Eric Schmidt, CEO Google 2005 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 9. "By 2010 the majority of internet access worldwide would be from mobile phones, not PCs" - Terry Semel CEO Yahoo 2006 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 10. "The majority of internet access is from mobile phones." - Olli-Pekka Kallasvuo CEO Nokia, 12 Jan 2010 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 11.
  • 12. 7th of the Mass Media See Wikipedia page 'Seven Mass Media' Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
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  • 17. Do not misunderstand me.. BOTH will Co-Exist ! BOTH will GROW ! Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 18. The 8 Benefits of the 7th Medium Better than the internet or television Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 19. "Mobile is as different from the internet, as TV is different from radio." - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com - Tomi T Ahonen
  • 20.
  • 21. Unique benefit number 1 of 8: Mobile is first personal mass medium Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 22.
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  • 24. Unique benefit number 2 of 8: Mobile is permanently connected Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 25.
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  • 27. Unique benefit number 3 of 8: Only mobile is always carried Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 28.
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  • 30. Unique benefit number 4 of 8: Mobile has built-in payment channel Copyright © Tomi T Ahonen 2009 www.tomiahonen.com First four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 31.
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  • 33. Unique benefit number 5 of 8: Mobile is available at creative impulse Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Tony Fish for discovering this fifth benefit in 2007
  • 34.
  • 35.
  • 36. Unique benefit number 6 of 8: Mobile measures audience accurately Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you AMF Ventures for discovering this sixth benefit in 2007
  • 37.
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  • 40.
  • 41. Unique benefit number 7 of 8: Only mobile captures social context Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Alan Moore and Xtract for discovering this seventh benefit in 2008
  • 42. Value of Recommendation Copyright © Tomi T Ahonen 2009 www.tomiahonen.com "64% of consumers will try something recommended by a friend. 69% of will forward something they like to from 2 to 6 friends." - Jupiter Research Sept 2006 Source: Xtract 2008 Used with Permission
  • 43.
  • 44. Unique benefit number 8 of 8: Mobile enables augmented reality Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Thank you Raimo van der Klein of Layar for discovering this 8th benefit in '09
  • 45.
  • 46.
  • 47. Newer Business Models "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 48.
  • 49. User Pays Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 50.
  • 51. Advertising in Social Networks "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 52.
  • 53. Personalization "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 54.
  • 55. Revenue-Sharing with User-Generated Content "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 56.
  • 57. Virtual Gifts "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 58.
  • 59. Ego Services "Mobile is the magical money-making machine " - Tomi T Ahonen Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 60.
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  • 62.
  • 63.
  • 64. Make Mobile Magic and Fun Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 65.
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  • 67. AR Monsters Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 68. If you like my slides... Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 69. www.ForumOxford.com First time registration, you need enrollment key. Use the word: "forumoxford" Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Join the free expert community of over 2,000 with over 40 of mobile authors and 16 of the 20 best-read bloggers in mobile
  • 70. I am here to meet YOU.. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 71.
  • 72. But wait - There is still More Info ” In a connected age sharing information is power.” Tomi T Ahonen in Services for UMTS 2002 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com
  • 73.
  • 74. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Takk Twitter @tomiahonen communities-dominate.blogs.com [email_address] www.tomiahonen.com Follow Tomi on Twitter and his blog..
  • 75. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com 50 Pearls in eBook - only 9.99 Euros order at www.tomiahonen.com
  • 76. Some Findings from New Report.. Copyright © Tomi T Ahonen 2009 www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com
  • 77. 3 B SMS Users, 1.7 B Premium Data Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com
  • 78. Shift of Mobile Phone Installed Base Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com
  • 79. Regional Split of Mobile Media Income Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 70 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com
  • 80. Tomi Ahonen Almanac 2009 Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Table of Contents 171 pages, eBook format only, February 2009 - Cost 9.99 Euro Chapter 1 - Introduction Chapter 2 - Size of Mobile Industry Chapter 3 - Customers Chapter 4 - Handsets and Smartphones Chapter 5 - SMS Text Messaging Chapter 6 - Mobile Internet Chapter 7 - Seventh Mass Media Channel Chapter 8 - Music on Mobile Chapter 9 - Mobile TV and Video Chapter 10 - Mobile Gaming Chapter 11 - Mobile Social Networking Chapter 12 - Other Mobile Content Chapter 13 - Mobile Advertising and Marketing Chapter 14 - Voice Calls Chapter 15 - Business/Enterprise Services Chapter 16 - Other Mobile Data Chatper 17 - Network Infrastructure Chapter 18 - Mobile History and Milestones APPENDIX Index of Mobile Leadership 60 Major Countries in Mobile 20 Biggest Mobile Operator Groups Bibliography, Good Websites About the Author "Whenever I need a stat, Tomi seems to have it, I'd highly recommend this." - Russell Buckley, MD Admob, Chairman Mobile Marketing Association "Speaking of statistics, the Tomi Ahonen Almanac is an eBook for mobile nuts." - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics." - Paul Poutanen founder and President of Mob4hire "The Almanac is full of hard to find information." - WAP Review 70 tables and graphs in the eBook cost only 9.99 Euros order at www.tomiahonen.com
  • 81.
  • 82. Tomi Ahonen eBooks Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Pearls Vol 2: Mobile Social Networking Foreword by Mark Curtis , CEO of Flirtomatic, 171 pages, eBook format only, April 2009 - Cost only 9.99 Euro Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc. Pearls Vol 1: Mobile Advertising Foreword by Russell Buckley , SVP Admob, Chairman Mobile Marketing Association 171 pages, eBook format only, January 2009 - Cost only 9.99 Euro Launching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc eBooks only via tomiahonen.com
  • 83. Tomi Ahonen eBooks Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Tomi Ahonen Almanac 2009 171 pages, eBook format only, February 2009 - Cost only 9.99 Euro Comprehensive industry review and almanac with 70 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising. eBooks only via tomiahonen.com " Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this ." - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association " Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac 2009 as an eBook for mobile nuts. In it, you can quickly find out the mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile subscribers usually walks around with 2 phones in their pockets! " - Ricky "The Guru" Cadden at Symbian Guru " Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know " - Paul Poutanen founder and President of Mob4hire " If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac 2009. The Almanac is full of hard to find information ." - WAP Review
  • 84. Tomi Ahonen six hardcover books Copyright © Tomi T Ahonen 2009 www.tomiahonen.com Mobile as 7th of the Mass Media , 2008 explains the media opportunities in mobile from music and gaming to TV and social networking and even internet and adertising. 322 pages. Digital Korea , 2007 with Jim O'Reilly is case study in digital convergence from the most advanced information society of South Korea. covers internet, TV, mobile, ecash, egoverment, robotics, telematics, virtual reality etc 282 pages. Communities Dominate Brands , 2005 with Alan Moore first business book on social networking 280 pages. 3G Marketing , 2004, with Timo Kasper & Sara Melkko is marketing handbook for mobile operators M-Profits 2002 is only comphrenensive business book for mobile, 360 p Services for UMTS , 2002, with Joe Barrett was first services and applications book for 3G, 373 pages all six hardcover books are available at Amazon
  • 85.
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Editor's Notes

  1. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  2. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  3. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  4. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is excerpted from Tomi Ahonen Almanac 2009. This slide may be forwarded and re-utilized as long as "Tomi Ahonenn Almanac 2009" is credited as the original source For free sample pages of the Almanac including more data see www.tomiahonen.com For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  5. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  6. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  7. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  8. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  9. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  10. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  11. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  12. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  13. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  14. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  15. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  16. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  17. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  18. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  19. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  20. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  21. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  22. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  23. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  24. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  25. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  26. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  27. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  28. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  29. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  30. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  31. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  32. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  33. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  34. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  35. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  36. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  37. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  38. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  39. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  40. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  41. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  42. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  43. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  44. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  45. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  46. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  47. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  48. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  49. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  50. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  51. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  52. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  53. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  54. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  55. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  56. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  57. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  58. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  59. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  60. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  61. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  62. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  63. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  64. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  65. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  66. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  67. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a tomiahonen.com presentation on Mobile Social Networking for Mobile Monday Oslo in Norway January 2010 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  68. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  69. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  70. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  71. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  72. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  73. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  74. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  75. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  76. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is excerpted from Tomi Ahonen Almanac 2009. This slide may be forwarded and re-utilized as long as "Tomi Ahonenn Almanac 2009" is credited as the original source For free sample pages of the Almanac including more data see www.tomiahonen.com For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  77. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is excerpted from Tomi Ahonen Almanac 2009. This slide may be forwarded and re-utilized as long as "Tomi Ahonenn Almanac 2009" is credited as the original source For free sample pages of the Almanac including more data see www.tomiahonen.com For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  78. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is excerpted from Tomi Ahonen Almanac 2009. This slide may be forwarded and re-utilized as long as "Tomi Ahonenn Almanac 2009" is credited as the original source For free sample pages of the Almanac including more data see www.tomiahonen.com For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  79. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac 2008 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is excerpted from Tomi Ahonen Almanac 2009. This slide may be forwarded and re-utilized as long as "Tomi Ahonenn Almanac 2009" is credited as the original source For free sample pages of the Almanac including more data see www.tomiahonen.com For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  80. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  81. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  82. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  83. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  84. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  85. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  86. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  87. Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS : with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com