This document outlines the dissemination plan for a project called SAVE AGE. It identifies several target groups for dissemination including residential care homes for the elderly, associations of residential buildings, the general public and industry. The objectives of dissemination are to spread knowledge of SAVE AGE as widely as possible and to communicate directly with key stakeholders. Planned activities include developing a website and newsletters, attending events, and issuing press releases to raise awareness of the project and its results. A timeline is provided laying out dissemination activities from website launch through planned press conferences and newsletter distributions.

1. Dissemination
• Objectives
• Target groups
• Main dissemination activities
• Timetable of dissemination activities

2. Objectives
• Work Package 5 –Communication has three major
objectives:
• To spread the knowledge of SAVE AGE and of
its contents throughout Europe in the broadest and
deepest possible way
• To communicate directly to the main target groups
and key actors in a tailored way oriented to their
requirements
• To disseminate the results to potential multipliers

3. Target groups and dissemination
tools
1. Residential care homes for elderly:
• medical and social care staff
• managers of the residential care homes
• owners of the residential homes
• residents in RCHEP

4. Target groups and dissemination
tools
• 2. Associations of residential buildings on
European level:
• National associations of RCHEP
• European Association of Hospital Managers (EAHM)
• The European Coalition for Community Living (ECCL)
• European School Heads Association (ESHA)
• The European Prison Education Association (EPEA)
• The European Association for Palliative Care (EAPC)
• European Hotel Managers Association (EHMA)
• The European Spas Association (ESPA)

5. Target groups and dissemination
tools
3. General public especially the elderly
4. Industry
4.1. Energy advisers- energy agencies (e.g. national
umbrella associations)
4.2. Commercial companies
5. Decision makers
6. Civil society- enviromental NGO's

6. Planned dissemination activities
• International communication
• E.D.E –24 000 addresses to be collected, so
far 33 000 addresses collected, 8000 emails
addresses
• National communication activities

7. Planned dissemination activities
1. Non-media communication and dissemination
• Website – was finished in September
• Dissemination plan – finished in November
• Newsletters - will be send out in January 2011
• News on the project will be published on AGE platform
website and in CoverAGE newsletter of the AGE
platform
• External events- E. D. E representative will attend AGE
platform work group meeting in December 2010

8. Planned dissemination activities
2. Media communication and dissemination
• Press conferences, press releases, press coverage
• On national level till december the press conferences
should be organised
• E.D.E Vision, article on a project was published in
september and in the next issue (December) there will
also be an article on the progress of the project
(December)

9. Timetable of the dissemination
activities

10. Timetable of the dissemination
activities