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Dissemination plan presentation


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Dissemination plan presentation

  1. 1. Dissemination • Objectives • Target groups • Main dissemination activities • Timetable of dissemination activities
  2. 2. Objectives • Work Package 5 –Communication has three major objectives: • To spread the knowledge of SAVE AGE and of its contents throughout Europe in the broadest and deepest possible way • To communicate directly to the main target groups and key actors in a tailored way oriented to their requirements • To disseminate the results to potential multipliers
  3. 3. Target groups and dissemination tools 1. Residential care homes for elderly: • medical and social care staff • managers of the residential care homes • owners of the residential homes • residents in RCHEP
  4. 4. Target groups and dissemination tools • 2. Associations of residential buildings on European level: • National associations of RCHEP • European Association of Hospital Managers (EAHM) • The European Coalition for Community Living (ECCL) • European School Heads Association (ESHA) • The European Prison Education Association (EPEA) • The European Association for Palliative Care (EAPC) • European Hotel Managers Association (EHMA) • The European Spas Association (ESPA)
  5. 5. Target groups and dissemination tools 3. General public especially the elderly 4. Industry 4.1. Energy advisers- energy agencies (e.g. national umbrella associations) 4.2. Commercial companies 5. Decision makers 6. Civil society- enviromental NGO's
  6. 6. Planned dissemination activities • International communication • E.D.E –24 000 addresses to be collected, so far 33 000 addresses collected, 8000 emails addresses • National communication activities
  7. 7. Planned dissemination activities 1. Non-media communication and dissemination • Website – was finished in September • Dissemination plan – finished in November • Newsletters - will be send out in January 2011 • News on the project will be published on AGE platform website and in CoverAGE newsletter of the AGE platform • External events- E. D. E representative will attend AGE platform work group meeting in December 2010
  8. 8. Planned dissemination activities 2. Media communication and dissemination • Press conferences, press releases, press coverage • On national level till december the press conferences should be organised • E.D.E Vision, article on a project was published in september and in the next issue (December) there will also be an article on the progress of the project (December)
  9. 9. Timetable of the dissemination activities
  10. 10. Timetable of the dissemination activities