SEO Triumph Factors That transpires Online Business

1. Mail Prospects LLC © 2013
SEO Triumph
Factors That Transpires Online Business Success Rankings
848 N. Rainbow Blvd.
Las Vegas, NV 89107-1103
Email: info@mail-prospects.com
Phone: 1-888-420-0517
Mail Prospects is a marketing data ser vices
provider that gives you more than just leads
and prospects and lists
0
40%
80%
15%
23%
62%
search user behaviour
SEO Factors
contributing to
optimal rankings
URL FACTORS
ON - PAGE FACTORS
OFF - PAGE FACTORS
> SEARCH ENGINE FRIENDLY URLS
> SITE STRUCTURE
> DOMAIN LIFE SPAN
> CONTENT RELEVANCE
> META TAGS
> KEYWORDS DENSITY
> INBOUND LINKS FROM DIRECTORIES
> ONLINE PRES RELEASES
> BLOGS ,RSS FEEDS & MORE
{
– What Fits In
Keyword Research
Site Architecture & Structure
Page Optimization
SEO Tactics
Link Building
Through power of Linkbait, Blog Guest Posting, Internal Link Optimization, Digital PR,
Leveraging Existing Relationships with Suppliers and Trade Associations,
Press Releases, Blogger Reviews, Profile Pages and Hosted Sites, Competitor Analysis,
Directory Submissions
Sources of Link Data through Yahoo Site Explorer, Linkscape, Open Site Explorer,
Majestic SEO
Keyword use in – URLs, Page Title, Image Filenames, Body Text, Meta Descriptions,
Image Alt Attributes
Google does not rank websites, they rank pages
Long tail SEO for B2Bs
SEO
Linkbaiting & Social Media - Content Created
# Content hits Digg’s front
page
# Major blog sees content on
Digg’s front page,
Link to post about it
# Digg users use submit story
to Reddit. Make front page
# StumbleUpon users vote up
content from their stumble
toolbar making frontpage
of stumbleupon.com
# Smaller blogs see content on
larger blogs and posts
about it
# Tweet about content to
their followers
# Twitter uses posts in
Facebook
# Content shared friends to
friends
# Several followers retweet to
their followers
# Content gets retweeted all
over Twitter
# If Content is great it gets
featured on msn, Yahoo,
AOL, Google
Google Search engine results for story or topic
Your site ranks better better (due to all the inbound links)
Google Search engine results for story or topic
Major blog (with inbound link to your site)
Minor Blog (with inbound link to your site)
Tweet (linking to your site)
Content Quality
Value Of Users
+
User Experience
User Interface
+
Spider
Accessibility
Canonical
Content
Use
+
Inter Link
Architecture
Keyword Reserach
Targeting
+
Order Of Operations to make a Site
SEO Friendly
Make content users desire and will want to share Build usability and high quality design into your site
Ensure that spiders can parse all content and
duplcation isn't an issue
Make it easy to reach deep pages in as few clicks
as possible
Choose keywords that will garner traffic ; Employ judiciously in your content
SEO vs PPC
SEO PPC
42% of all searchers click
on the top ranked result
When searching only 23%
click a PPC link
Search User Behavior
15% try a different search of a
search engine
23% clicks result on Second Page
or after
62% click a Page One result
ROI SEO Vs PPC
of SEO companies achieve returns in excess of40% 500%
of PPC campaigns achieve returns in22% 500%
SEO
Success Factors
REPORTING
QUICK
FORM
KEYWORDS
LANDING
PAGES
CONTENT
OPTIMIZATION
CALL TO
ACTION
TESTING
SOCIAL
MEDIA