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Regional Technology Planning Team Report               MARK TWAIN     REGIONAL COUNCIL OF GOVERNMENTS            BROADBAND...
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND Survey mailed June 2011 4000 homes randomly sampled.     491   returned /12% response rate...
RESIDENTIAL STUDY: WHO RESPONDED ?                                   % of total   County pop as % of Mark   County        ...
RESIDENTIAL SURVEY: WHO RESPONDED ?
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS                                               Median Household                  ...
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70%   ...
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
KEY ISSUE: SPEED                   15
KEY ISSUE: NUMBER OF PROVIDERS AND COST
APPLICATIONS (RESIDENTIAL)    Keep in touch with friends and family                                                       ...
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS          Dont know          7%  Not at all important        ...
BUSINESS STUDY BACKGROUND   Online survey available from:     April   2011 to August 2011   149 local businesses respon...
BUSINESS STUDY – RESPONSES BY COUNTY    Audrain          16%    Macon            10%    Marion           21%    Monroe    ...
EMPLOYEE BUSINESS SIZE                         21
BUSINESS CATEGORIES                      22
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?   Do you have Internet service at your business?    NO =4% Yes = 96%      ...
CURRENT INTERNET PROVIDER   Top 3 Mentioned    CenturyTel/CenturyLink    Mark Twain    AT&T   Service established Early ...
TYPES OF INTERNET CONNECTIONS                                25
WHY NOT BROADBAND?                     26
BROADBAND SERVICE RATINGS                            27
SUPPORTED INTERNET APPLICATIONS                                  28
HOW IMPORTANT  95% said would be beneficial if broadband capacity were improved in  the region.                           ...
COST OF SERVICE                  30
ONLINE BUSINESS SURVEY   53 businesses had other comments about    broadband service availability in the region.    Some ...
INDIVIDUAL SECTOR DATA Agriculture            Local Government Economic               Public Safety  Development Secto...
MAPS   Review maps provided by State of Missouri                                                33
BROADBAND PROVIDERS RESPOND   Feedback on data and current initiatives from    broadband providers.                      ...
BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions,  initiatives, goals and objectives, that c...
BROADBAND STRATEGIC PLANNING PROCESS   The Strategic Planning process is split into four (4)    phases:     Phase 1 (Tod...
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
SWOC ANALYSIS  Phase   2: cont’d    The analysis should cover a wide range of issues    including those centered on:    ...
UNDERSTANDING SWOC
SWOC ANALYSIS                40
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 3: Findings Review and Initial Strategic    Plan Element Developm...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 4: Drafting and Finalization of the Strategic    Plan by the RTPT...
Additional Discussion                        44
Connect with us at    MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011        Capital Plaza Hotel, ...
THANK YOU FORYOUR PARTICIPATIONIN THE MARK TWAIN    BROADBANDPLANNING PROJECT!                     46
Mark Twain Regional Council of Governments Broadband Study Findings
Mark Twain Regional Council of Governments Broadband Study Findings
Mark Twain Regional Council of Governments Broadband Study Findings
Mark Twain Regional Council of Governments Broadband Study Findings
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Mark Twain Regional Council of Governments Broadband Study Findings

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Transcript of "Mark Twain Regional Council of Governments Broadband Study Findings"

  1. 1. Regional Technology Planning Team Report MARK TWAIN REGIONAL COUNCIL OF GOVERNMENTS BROADBAND STUDY August 2011
  2. 2. BROADBAND RESIDENTIAL NEEDS STUDY
  3. 3. RESIDENTIAL STUDY BACKGROUND Survey mailed June 2011 4000 homes randomly sampled.  491 returned /12% response rate 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points 7
  4. 4. RESIDENTIAL STUDY: WHO RESPONDED ? % of total County pop as % of Mark County Frequency respondents Twain Region PopulationAudrain 65 17% 18%Macon 56 15% 11%Marion 63 16% 21%Monroe 46 12% 7%Pike 44 12% 13%Ralls 31 8% 7%Randolph 60 16% 18%Shelby 17 4% 5%NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED ACOUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  5. 5. RESIDENTIAL SURVEY: WHO RESPONDED ?
  6. 6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  7. 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Audrain 38,379 Macon 36,336 Marion 38,778 Monroe 37,859 Pike 38,971 Ralls 47,890 Randolph 33,980 Shelby 35,261 Mark Twain Region 38,432 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (36% did not respond to income question)
  8. 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP ANDINTERNET ACCESS AT HOME
  9. 9. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HSI at home 62%60% Computer trend line Internet trend line50%40% 37% 27%30%20% 16% 15% 10% 11% 8%10% 5% 2%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  10. 10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
  11. 11. KEY ISSUE: SPEED 15
  12. 12. KEY ISSUE: NUMBER OF PROVIDERS AND COST
  13. 13. APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family 86%Information to buy services and products 81% Social networking site 65% Online banking 64% Health or medical information 62% News or politics 60% Buy online 60% Visit state or local Gov. sites 41% Watch TV or other videos 38% Play online video or games 33% Look for job online 29% Work from home 22% Contribute to a web site or blog 21% Take class or do homework 20% Look for a place to live 20%Share something online that you created 16% Sell online 15% Home-based business 14% 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
  14. 14. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 7% Not at all important 7% Somewhat Important 15% Important 22% Very Important 49% 0% 10% 20% 30% 40% 50% 60%
  15. 15. BUSINESS STUDY BACKGROUND Online survey available from:  April 2011 to August 2011 149 local businesses responded  18% were satellite offices  17% had satellite locations 32 questions about broadband or high-speed Internet services in the Mark Twain region 19
  16. 16. BUSINESS STUDY – RESPONSES BY COUNTY Audrain 16% Macon 10% Marion 21% Monroe 3% Pike 0% Ralls 1% Randolph 10% Shelby 39% 20
  17. 17. EMPLOYEE BUSINESS SIZE 21
  18. 18. BUSINESS CATEGORIES 22
  19. 19. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? Do you have Internet service at your business? NO =4% Yes = 96% 23
  20. 20. CURRENT INTERNET PROVIDER Top 3 Mentioned CenturyTel/CenturyLink Mark Twain AT&T Service established Early 90s-2010 24
  21. 21. TYPES OF INTERNET CONNECTIONS 25
  22. 22. WHY NOT BROADBAND? 26
  23. 23. BROADBAND SERVICE RATINGS 27
  24. 24. SUPPORTED INTERNET APPLICATIONS 28
  25. 25. HOW IMPORTANT 95% said would be beneficial if broadband capacity were improved in the region. 29
  26. 26. COST OF SERVICE 30
  27. 27. ONLINE BUSINESS SURVEY 53 businesses had other comments about broadband service availability in the region. Some included:  Rural areas need broadband. Specifically mentioned: Shelby County, City of Paris, City of Moberly.  Need more than a wireless option.  Rural areas lagging behind urban areas.  Current broadband not fast enough (DSL customer)  Poor customer service. 31
  28. 28. INDIVIDUAL SECTOR DATA Agriculture  Local Government Economic  Public Safety Development Sector  Tourism Energy Sector  Workforce Environment Sector Development Healthcare Sector Higher Ed Sector K-12 Education Sector Library Sector 32
  29. 29. MAPS Review maps provided by State of Missouri 33
  30. 30. BROADBAND PROVIDERS RESPOND Feedback on data and current initiatives from broadband providers. 34
  31. 31. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 35
  32. 32. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 36
  33. 33. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 37
  34. 34. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 38
  35. 35. UNDERSTANDING SWOC
  36. 36. SWOC ANALYSIS 40
  37. 37. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 41
  38. 38. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 42
  39. 39. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 43
  40. 40. Additional Discussion 44
  41. 41. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Broadband Summit Nov. 17, 2011 Capital Plaza Hotel, Jefferson City Follow us on Facebook and Twitter 45
  42. 42. THANK YOU FORYOUR PARTICIPATIONIN THE MARK TWAIN BROADBANDPLANNING PROJECT! 46
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