Ozark Foothills Regional Planning Commission Broadband Study Findings


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Ozark Foothills Regional Planning Commission Broadband Study Findings

  1. 1. 5/24/2011 Regional Technology Planning Team Report OZARK FOOTHILLS BROADBAND STUDY May 2011 OZARK FOOTHILLS BROADBAND RESIDENTIAL NEEDS STUDY RESIDENTIAL STUDY BACKGROUND  Survey mailed February 2011  4000 homes randomly sampled.  421/11% returned.  400 returned surveys analyzed t d l d  Provides margin of error of ± 5 percentage pointsOzark Foothills RTPT 1
  2. 2. 5/24/2011 RESIDENTIAL STUDY - WHO RESPONDED By County: Butler 52% Carter 6% Wayne 17% Ripley 15% Reynolds 10% RESIDENTIAL STUDY - DEMOGRAPHICS Respondent by Gender MALE FEMALE 49% 51% RESIDENTIAL STUDY - DEMOGRAPHICS Education Level Less than High School 6% High School graduate 38% Some College or Associates 20% College degree 21% Graduate degree 9% No Response 6%Ozark Foothills RTPT 2
  3. 3. 5/24/2011 RESIDENTIAL STUDY - DEMOGRAPHICS Ethnicity Caucasian/White 86% Asian 5% African American 1% Hispanic 1% American Indian 1% No Response 11% RESIDENTIAL STUDY - ACCESS TO COMPUTERS/INTERNET Do you own a computer? NO 14% YES 86% RESIDENTIAL STUDY - ACCESS TO COMPUTERS/INTERNET Do you have Internet Access No 23% Yes 77%Ozark Foothills RTPT 3
  4. 4. 5/24/2011 RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE Type of Internet Service Fixed Wireless 6% DSL 26% Cellular Broadband 2% Satellite 10% Cable Modem 19% Dial-Up 14% APPLICATIONS (RESIDENTIAL) Internet Activity in the Last 7 Days Keep in touch with family and friends 88% Look for information about a service or product you are thinking of … 86% Look for health or medical information 73% Look online for news or information about politics 66% Buy something online 66% Use an online social networking site like Facebook or LinkedIn 65% Do any online banking 58% Visit your state, region or local government’s website 48% Watch television or other videos 43% Play online video games 33% Look online for information about a job 33% Contribute to a website, blog or other online forum 24% Take a class or do homework 23% Look for information about a place to live 22% Share something online that you created yourself 20% Work from home (telecommuting) 19% Operate or support a home-based business 17% Sell something online 13% RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS How important is it for ALL RESIDENTS of the State of Missouri to have access to computers and the Internet? Very Important 51% Important 23% Somewhat Important 11% Not at all Important 9%Ozark Foothills RTPT 4
  5. 5. 5/24/2011 OZARK FOOTHILLS BROADBAND BUSINESS NEEDS STUDY BUSINESS STUDY BACKGROUND  Online survey available from:  January 2011 to April 2011  82 local businesses responded  14% were satellite offices t llit ffi  26% had satellite locations  32 questions about broadband or high-speed Internet services in the Ozark Foothills region BUSINESS STUDY – RESPONSES BY COUNTY By County: Butler 72% Carter 15% Ripley 12% Reynolds 0% Wayne 1%Ozark Foothills RTPT 5
  6. 6. 5/24/2011 EMPLOYEE BUSINESS SIZE 1–4 38% 5 - 25 37% 26 – 100 14% 101 – 500 7% 501 – 750 4% 751 – or more 0% BUSINESS CATEGORIES Ozark Foothills Regional Business Broadband Survey National Business Classification Wholesale Trade Waste Management and Remediation Services Utilities Transportation and Warehousing Retail Trade Real Estate and Rental and Leasing Public Administration Professional, Scientific and Technical Services Mining, Quarrying, and Oil and Gas Extraction Manufacturing Management of Companies and Enterprises Information Health Care and Social Assistance Finance and Insurance Educational Services Construction Arts, Entertainment and Recreation Agriculture, Forestry, Fishing and Hunting Administrative and Support Services Accommodation and Food Services 0 2 4 6 8 10 DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? YES 97% NO 3%  Two businesses reported having no internet service at their location, stating:  “My business doesn’t need Internet service.”  “Another company supports my Internet service needs, but I would like to establish our own internet connection.”Ozark Foothills RTPT 6
  7. 7. 5/24/2011 CURRENT INTERNET PROVIDER  Top 5 Mentioned 1. AT&T 18% 2. SEMO 12% 3. Big River 9% 4. Windstream 7% 5. MOREnet, CenturyLink and CenturyTel 6%  Service established 1986-2010, Mode=2006 BUSINESS BROADBAND PROVIDERS Ozark Foothills Regional Business Community Broadband Survey Business Broadband Providers (N=67) AllTel AT&T Big River Boycom CenturyLink CenturyTel CityCable FS Hughesnet Logonbasic MoreNet Municipal Utilities MyCityCable RuralRt SEMO swb TCMax Todays Computers Verizon Wildblue Windstream 0.0% 5.0% 10.0% 15.0% 20.0% Business Broadband Providers TYPES OF INTERNET CONNECTIONS Ozark Foothills Regional Business Community Broadband Survey Types of Internet Connections (Respondents were allowed more than one answer) Dial-up Line - 56 Satellite Fiber to the Fixed Cable Mobile Frame DSL T1 T-1 Kbps or Broadband Premises Wireless Modem Wireless Relay/CIR Less Series1 2.7% 6.7% 8.0% 49.3% 8.0% 18.7% 5.3% 0.0% 21.3%Ozark Foothills RTPT 7
  8. 8. 5/24/2011 SPEED OF CONNECTIONS  56% reported not knowing their speed  54% reported the following speeds by connection type:  Satellite Broadband Users  download speed 1.6 Mbps - upload speed 250 Kbps (2)  Fiber to the Premises Responses  10 Mbps  30 Mbps  5 Mbps up and down  Fixed Wireless Users  5 Mbps (2)  10 Mbps SPEED OF CONNECTIONS  DSL Users  1 Mbps (2)  3 Mbps (4)  1.5 Mbps down 128 Kbps up  3 – 5 Mbps  T-1  10 Mbps  6 Mbps/768 Kbps  T-1  1.0 Mbps up and down  1.0 Mbps download 1.5 Mbps upload SPEED OF CONNECTIONS  Cable Modem Users  256 Kbps  1 Mbps (3)  2 Mbps  3 Mbps Download/1 Mbps Upload  3 Mbps (3)  5 Mbps  512 Kbps/1 MbpsOzark Foothills RTPT 8
  9. 9. 5/24/2011 ACCESS TO BROADBAND SERVICE  2 Businesses reported not having Broadband (High Speed Internet) Service available in their area  They indicated that they will adopt broadband when it is available BROADBAND SERVICE RATINGS Rating of Broadband Services Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count Applicable Cost of internet/network service 11.3% 50.7% 19.7% 9.9% 8.5% 71 Speed of the on-line connection 11.1% 48.6% 25.0% 13.9% 1.4% 72 Billing practices of your provider 18.6% 68.6% 1.4% 0.0% 11.4% 70 Reliable access to the Internet 23.6% 54.2% 20.8% 1.4% 0.0% 72 Training and technical support 15.3% 51.4% 15.3% 5.6% 12.5% 72 Customer Service Representative’s knowledge when you call 18.3% 52.1% 19.7% 5.6% 4.2% 71 for service Installation technician’s ability and courteousness 25.4% 53.5% 5.6% 1.4% 14.1% 71 SUPPORTED INTERNET APPLICATIONS Ozark Foothills Regional Business Community Broadband Survey Internet Supported Business Applications On-line customer support On-line appointments Research g Monitoring functions Banking On-line education Business to business functions Website applications E-business Internet telephone File sharing Videoconferencing E-mail 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%Ozark Foothills RTPT 9
  10. 10. 5/24/2011 IMPORTANCE OF BROADBAND AMONG BUSINESSES  How important is a broadband (high-speed Internet access) connection to the day to day operations of your business? Very Important 90.3% 90 3% Important 8.3% Somewhat Important 1.4% Not at all Important 0.0% WHY IMPORTANT? WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF BROADBAND WERE ENHANCED?  97% indicated “YES”  When describing “Why?” key reasons include: 1. Faster/speed 39% 2. Service 14% 3. Reliability 8%Ozark Foothills RTPT 10
  11. 11. 5/24/2011 COMMERCIAL BROADBAND ENVIRONMENT Ozark Foothills Regional Business Community Broadband Survey Availability of Multiple, Competing Broadband Options There is not a broadband option available that 8.6% is suitable for my business. Not Competitive at All, only one provider option 40.6% Somewhat Competitive, two providers 41.4% Competitive, several options 10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% COST OF SERVICE Ozark Foothills Regional Business Community Broadband Survey Cost of Broadband Less than $50 18.6% More than $50 and less than $100 31.4% Between $100 and $200 12.9% Between $200 and $300 8.6% More than $300 per month 15.7% Don’t know how much we pay. 12.9% TYPE OF CONTRACT TOP THREE RESPONSES MONTHLY 21% ANNUAL 3% SPECIFIED TERM 3%Ozark Foothills RTPT 11
  12. 12. 5/24/2011 ONLINE BUSINESS SURVEY  23 Businesses had other comments about broadband service availability in the region. Some included:  There need to be more p p providers and better speeds.  If broadband became more accessible, I think that it would benefit more than just the businesses in this area. Some of my customers cant open files that I send to them because broadband isnt available in their area or the speed that is available is so slow that the download times out. ONLINE BUSINESS SURVEY  Additional comments:  More infrastructure is needed in rural areas  Need more options, better cost.  Not enough service area, need larger area coverage  We place great emphasis on medical tele-video conferencing. The poor service at our satellite clinics significantly impacts our ability to provide quality service.  With the internet becoming more essential to our business, we would like to see an increase in the availability of broadband to all of southeast Missouri. OZARK FOOTHILLS VARIOUS SECTORS’ BROADBAND NEEDSOzark Foothills RTPT 12
  13. 13. 5/24/2011 INDIVIDUAL SECTOR DATA  Individual Sector Data was collected through various methods:  Focus Groups  Written Surveys  Interviews  Online Surveys INDIVIDUAL SECTOR DATA  Focus Groups were held with 8 – 15 sector representatives for the following sectors:  Agriculture  Tourism/Entrepreneur/Small Business INDIVIDUAL SECTOR DATA  Written (w) and Online Surveys (ol) were received from the following groups:  Agriculture (2 ol Business Survey)  Economic Development Sector (12 w/1 ol Business Survey) S )  Energy Sector (4 w Business Surveys)  Environment Sector (9 w)  Healthcare Sector (4 w/3 ol/6 ol Business Surveys)  Higher Education Sector (1 w/3 ol Business Surveys)  K-12 Education Sector (6 w/2 ol/1 ol Business Survey)Ozark Foothills RTPT 13
  14. 14. 5/24/2011 INDIVIDUAL SECTOR DATA  Industrialand Manufacturing Sector (1 w/2 ol Business Surveys)  Library Sector (2 w/2 ol)  Local Government (1 w/13 ol)  Public Safety (1 w/3 ol)  Professional and Retail (14 ol Business Surveys)  Tourism/Entrepreneur/Small Business (8 ol Business Surveys)  Workforce Development (1 ol) KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses in the agricultural arena, including:  Buying and selling hay, supplies and equipment  Direct marketing  Watching live cattle auctions through streaming video  Monitoring weather  Finding parts and manuals for old farm equipment on eBay  Broadband has been critical to the success of:  Setting up websites to sell to specialty markets  Having dependable connections KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  Problems created by the lack of broadband availability, include:  Difficulty in maintaining websites  Not getting proper training  Not being able to get affordable access  Placing limits and boundaries on doing agricultural business  Broadband is important in the future for a variety of reasons, p y , including:  Facilitating mobility  Enabling better security  Accessing continuing education  Allowing farmers and agricultural businesses to meet the needs of their customers  Broadband should be in the top three for priority in the regionOzark Foothills RTPT 14
  15. 15. 5/24/2011 KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND  The majority of respondents indicate that broadband and the internet are critical to the success of their operations, including:  A variety of business transactions  Downloading and uploading projects from and for clients  Contact with other businesses ith b sinesses  It has gone from being a luxury to a convenience to a major necessity  Problems created by the lack of broadband service, capacity or availability include:  Slow speeds hindering operations  Lack of redundancy  Unable to access online video because of slow download speeds  Lack of proper connectivity to remote job site KEY ASPECTS OF ECONOMIC DEVELOPMENT SECTOR USE OF INTERNET AND BROADBAND  Having access to broadband is critical to the future including:  More and more devices will require high speed internet connections  The need for redundancy is increasing Th df d d i i i g  The area will need faster services and the infrastructure that supports it  Technology is the future  Many respondents rank it first on a list of priorities, while others ranked it #2 or #4 KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND  Respondents report a range of broadband services including: DSL, cable modem and T-1s.  Respondents are generally satisfied with their connections, but do report some level of dissatisfaction with speed, choice of providers and customer service and installation.  A variety of uses are reported, primarily: email, research, website applications and online education.  Only one respondent reported online customer support, while another respondent reported monitoring functionsOzark Foothills RTPT 15
  16. 16. 5/24/2011 KEY ASPECTS OF ENERGY SECTOR USE OF INTERNET AND BROADBAND  Most respondents reported that it was very important to have a robust broadband connection  Most reported that it would be beneficial to have broadband enhanced in there area, including the ability to increase upload/download speeds and decrease down time. KEY ASPECTS OF ENTREPRENEURIAL AND TOURISM SECTOR USE OF INTERNET AND BROADBAND  The internet and broadband service have been critical to the success of certain operations, including:  Ordering and delivering  Financial transactions  Providing internet access to patrons  Electronic publishing g  Access to education  Problems with high speed availability and capacity include:  Not being able to provide live streaming on websites  Problems with providing Wi-Fi to patrons  Customers expect high speed internet  Not being able to remotely access systems, especially by workers at home KEY ASPECTS OF ENTREPRENEURIAL AND TOURISM SECTOR USE OF INTERNET AND BROADBAND  Broadband is important for the future for a variety of reasons, including:  Customers want to access more and more online  You have to be online to be visible  Broadband is critical to the tourism business. You are competing with those that can provide internet to customers and those that have the best website capabilities.  Customers need high speed in order to get the services that they can provide  Broadband is an important issue in the region:  Most ranked it in the top two or top fiveOzark Foothills RTPT 16
  17. 17. 5/24/2011 KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF INTERNET AND BROADBAND  Use of internet, network services and broadband is critical for a number of environmental-related organizational functions, including:  Downloading mapping programs  Reporting,accounting and financial functions  Maintaining databases, listservs and websites  Nearly all indicate that broadband service is critical to the success of some of their projects KEY ASPECTS OF ENVIRONMENTAL SECTOR USE OF INTERNET AND BROADBAND  Broadband availability and adoption issues have created problems including:  Moving to a different location to access higher speed internet  Not being able to respond remotely from anywhere in the region  Not being able to complete a majority of necessary work when broadband isn’t available  Most rank broadband availability and adoption as one of the top three issues in the region KEY ASPECTS OF INDUSTRIAL AND MANUFACTURING USE OF INTERNET AND BROADBAND  Internet, network services and broadband are used by this sector for:  Streaming video and audio  Uploading large files  Access to corporate databases  Many B2B and business to client functions  Cost and slow speeds are sources of dissatisfaction  Broadband is either very important or important to day-to-day operationsOzark Foothills RTPT 17
  18. 18. 5/24/2011 KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  Multiple healthcare operations and activities are dependent on broadband and the internet, including:  Radiology services  Secure transfer of health information  Telemedicine  Medical precertification and billing services  Medical education and training  Medical research  The lack of speed and capacity at the end-user’s location (clinics, hospitals, pharmacies, imaging centers, etc.) compromises the provision of services KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  Having access to broadband is critical to the future of healthcare services including:  Providing immediate specialty care  Faster diagnostic results  Coordination of medical staff  Improvement in patient safety and quality of care  Improved communication with healthcare providers  Addressing broadband issues is a high priority among hospitals and local public health agencies; and a lower priority for medical service providers KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND  Broadband, the internet and other network services have many uses for Three Rivers Community College in the Ozark Foothills region, including:  ITV classes to multiple college locations and 22 high p g g schools  Online services for students, such as registration, grade checking, etc.  Online access to multiple library resources including 100 specialized databases  Remote connectivity, faculty and employees to TRCC LAN resourcesOzark Foothills RTPT 18
  19. 19. 5/24/2011 KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND  Problems with broadband availability and affordable high speed internet currently limits TRCC’s offerings in many areas, including:  ITV  Site-to-site communications and backups  Student services  Broadband availability is an extremely important issue and high priority for TRCC KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND  7 out of 15 school districts responded  There is a great and growing use of broadband and internet in K-12 educational services, including:  Use in the classroom (ITV, web applications, google apps, use of tablet pcs, etc.)  Use at home (Study Island, Reading Plus, A+LS Anywhere Island Plus Learning System, Symphony Math, etc.)  District record keeping and reporting (DESE)  Educational streaming videos  Communication with other educational organizations  Web-based curriculum and interventions  Training for teachers and staff is needed in the majority of cases KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND  Problems with broadband availability, affordability and security limits faculty/staff, parent and student utilization. Specifically:  Most students living outside a city do not have access to broadband  What is available is not offered at an affordable p price  Bandwidth and speed of district broadband is insufficient for upgrading applications  Access by parents and students to/from satellite locations is problematic beyond primary district facilities  Most agreed that the cost can be expensive, but E-rate funding makes it manageable for the schools. However, many students and staff do not have access to affordable broadband which needs to be addressed.Ozark Foothills RTPT 19
  20. 20. 5/24/2011 KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  Both Doniphan-Ripley County and Poplar Bluff Library responded  Broadband/internet access is critical infrastructure for libraries, concerning:  Public access  pp Use of “cloud applications”  Access to research and databases  Connections between main and branch libraries  Problems created by the lack of broadband service, capacity or availability include:  Lack of proper broadband slows down multiple library processes  Installation costs of additional T-1 lines is incurred due to lack of fiber capacity in the area from providers that serve MORENet KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  Having access to broadband is critical to the future because:  High quality service needs will continue to increase  Training for patrons is always a high demand  Rural areas have no or little access to broadband and the public library is their only resource  The world of information requires video, audio and interactive webpages  Reduced government funding is counter- productive and infrastructure is expensive.  Broadband availability and access is the top priority KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  Internet, network services and broadband have a variety of uses in local government operations, including:  Information gathering and research  Access to online sites for reporting purposes  Financial transactions  Communications with vendors and businesses  Provision of some services like voter registration (would be nice if all residents could access)Ozark Foothills RTPT 20
  21. 21. 5/24/2011 KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  78% reported that the right hardware, software and other tools are in place to utilize broadband  Primary service is DSL  Not always available outside of City limits  60% reported needing training for the use of email, internet, networks, etc. i k  70% indicate that addressing broadband services and adoption issues is “very important” or “important”  The key issue noted was that while local government may have access to broadband, many of their citizens do not, and this limits the ability of local government to provide services in todays world. KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  Internet, network services and broadband are used by public safety organizations for:  Reporting  Getting up-to-date weather and storm information  Filinggrant applications  Relaying information to those within and outside the organization  Accessing crime databases KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  Lack of uniform broadband availability creates problems in achieving adequate connections with mobile units and to all locations within the organization s coverage area organization’s  All indicate broadband availability and adoption are very important or important issues to address in the regionOzark Foothills RTPT 21
  22. 22. 5/24/2011 KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE OF INTERNET AND BROADBAND  Use of Internet, network services and broadband include:  Access to on-line training services  Problems created by lack of broadband availability or adoption include:  Persons in remote areas are not able to access either in- person Career Centers because of distance or on-line training because of lack of access to broadband  Irony is, workers with good access to broadband are also closest to Career Centers  Broadband enhancements are needed in the remote areas of Wayne, Reynolds and Carter counties  Addressing these issues in the region is very important MORE INDIVIDUAL SECTOR DATA NEEDED  Industrial and Manufacturing Sector  Missing a number of large employers  K-12 Education Sector:  Missing 8 School Districts  Library Sector:  Missing 3 Key Libraries  Local Government Sector:  Missing 8 Local Governments  Public Safety Sector:  Missing Key Sherriff, Police and Emergency Response Organizations MORE INDIVIDUAL SECTOR DATA NEEDED  Workforce Development Sector  Additional input would be useful  Broadband Provider Sector  Need N d to obtain feedback from provider community t bt i f db k f id it  Community and Social Services Sector  Additional input from this sector, besides what was received through other sector surveys and discussions, would be usefulOzark Foothills RTPT 22
  23. 23. 5/24/2011 OZARK FOOTHILLS BROADBAND RTPT STRATEGIC PLANNING BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  The Broadband Strategic Planning process is designed to identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the Regional Technology Planning Team’s region in the coming months and years to leverage and build upon existing broadband- related strengths, overcome current weaknesses, effectively address current and future challenges, and take full advantage of current and future broadband opportunities. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  It is a large scale, high-level planning exercise that provides specific guideposts and pathways to better help the region build long term broadband sustainability concerning both availability (supply) and adoption (demand) for all the constituencies within the region.Ozark Foothills RTPT 23
  24. 24. 5/24/2011 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  The Strategic Planning process, to accomplish the purpose discussed above, is typically split into four (4) phases:  Phase 1: Leverage the Findings from the Needs Assessment and Existing Information Review – A detailed understanding is developed of the current broadband climate and the current and future broadband-related needs in the region. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 2: Meeting and Planning Activities with the RTPT members – In a full RTPT meeting, there should be significant discussion about moving from the current broadband environment to the one needed within the region. d d i hi h i  Based on these discussions and available baseline data, a Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS  A SWOC analysis is a strategic planning exercise that is, in this case, designed to help identify broadband availability and adoption issues that will be considered high priority for development of strategic directions and initiatives.  Once identified, the goal is to develop strategic directions and initiatives that:  Take full advantage of and leverage the identified strengths  Improve on weaknesses that are determined  Seize the opportunities that are identified  Address the challenges that have been delineatedOzark Foothills RTPT 24
  25. 25. 5/24/2011 STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by broadband-related stakeholders within the region. b db d l t d t k h ld ithi th i  Weaknesses – Areas that need improvement, reasons why stakeholders are not able to wholeheartedly embrace broadband and areas that tend to compromise the achievement of high levels of availability and adoption. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by regional stakeholders. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS  The SWOC analysis will help provide a solid basis for improving the broadband landscape going forward.  In addition, this process will help focus the addition RTPT’s efforts by providing the basis for prioritization of tasks going forward.Ozark Foothills RTPT 25
  26. 26. 5/24/2011 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providers will be asked to present their ideas on possibilities for advancing the broadband environment. SWOC ANALYSIS BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 2: cont’d Best practices will be reviewed from both an availability and demand-spurring perspective, with examples g p given from within the region, g around the State and across the country.Ozark Foothills RTPT 26
  27. 27. 5/24/2011 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 3: Findings and Initial Strategic Plan Element Development – During this phase, the RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 4: Drafting and Finalization of the Strategic Plan – At this stage, the initial draft of the Strategic Plan will be crafted and reviewed by the RTPT.  Typically,the Strategic Plan will consist of the following elements: 1. Introduction and Regional Overview 2. Purpose Statement 3. Detailed SWOC Findings and Analysis BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Elements, cont’d: 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progressOzark Foothills RTPT 27
  28. 28. 5/24/2011 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 4: cont’d  The initial draft Plan should be reviewed by the RTPT members, interested members of the public (perhaps through a “Town Meeting” format) and members of the various sectors  Once the RTPT members, public and interested parties review and provide comments, the Plan will be revised based on the comments.  From there, it will go back to the RTPT for a final review before being issued publically and then being rolled up into a compilation plan for the entire State of Missouri. Additional Discussion THANK YOU FOR YOUR PARTICIPATION IN THE OZARK FOOTHILLS BROADBAND PLANNING PROJECT!Ozark Foothills RTPT 28