Regional Technology Planning Team Report       NE MISSOURI REGIONAL PLANNING                COMMISSION             BROADBA...
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND Survey mailed June 2011 4000 homes randomly sampled.     541/14%    returned.   400 retur...
RESIDENTIAL STUDY: WHO RESPONDED                                                             County pop as % of NE  County...
RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90%                         4%                                               12%  ...
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS                                             Median Household                    ...
RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IFTH...
RESIDENTIAL SURVEY:WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEYFIRST HAVE ACCESS TO BB/ HSI AT HOME ?60%     ...
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE          DSL                                               59%        Cable  ...
KEY ISSUE: AVAILABILITY                          11
KEY ISSUE: SERVICE
APPLICATIONS (RESIDENTIAL)                                       Internet Activity in Last 7 Days   Keep in touch with fri...
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS         Dont know           8% Not at all important        6...
BUSINESS STUDY BACKGROUND   Online survey available from:     April   2011 to August 2011   29 local businesses respond...
BUSINESS STUDY – RESPONSES BY COUNTY        Adair         83%        Lewis          1%        Schuyler       7%        Sco...
EMPLOYEE BUSINESS SIZE                         17
BUSINESS CATEGORIES                      18
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?   Do you have Internet service at your business?    NO =0% Yes = 100%     ...
CURRENT INTERNET PROVIDER   Top 3 Mentioned    CableOne    Missouri Rural Telephone    Mark Twain   Service established ...
TYPES OF INTERNET CONNECTIONS                                21
WHY NOT BROADBAND?                     22
BROADBAND SERVICE RATINGS                            23
SUPPORTED INTERNET APPLICATIONS                                  24
HOW IMPORTANT  100% said would be beneficial if broadband capacity were improved  in the region.                          ...
COST OF SERVICE                  26
ONLINE BUSINESS SURVEY   8 businesses had other comments about    broadband service availability in the region.    Some i...
INDIVIDUAL SECTOR DATA Agriculture            Local Government Economic               Public Safety  Development Secto...
MAPS   Review maps provided by State of Missouri                                                29
BROADBAND PROVIDERS RESPOND   Feedback on data and current initiatives from    broadband providers.                      ...
BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions,  initiatives, goals and objectives, that c...
BROADBAND STRATEGIC PLANNING PROCESS   The Strategic Planning process is split into four (4)    phases:     Phase 1 (Tod...
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
SWOC ANALYSIS  Phase   2: cont’d    The analysis should cover a wide range of issues    including those centered on:    ...
UNDERSTANDING SWOC
SWOC ANALYSIS                36
SWOC ANALYSIS   The definitions of the four (4) SWOC elements are as    follows:       Strengths – Broadband-related sys...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 3: Findings Review and Initial Strategic    Plan Element Developm...
BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS   Phase 4: Drafting and Finalization of the Strategic    Plan by the RTPT...
Additional Discussion                        40
Connect with us at    MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter                          ...
THANK YOU FORYOUR PARTICIPATION IN THE NORTHEAST     BROADBANDPLANNING PROJECT!                     42
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Northeast Missouri Regional Planning Commission Broadband Study Findings

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Northeast Missouri Regional Planning Commission Broadband Study Findings

  1. 1. Regional Technology Planning Team Report NE MISSOURI REGIONAL PLANNING COMMISSION BROADBAND STUDY August 2011
  2. 2. BROADBAND RESIDENTIAL NEEDS STUDY
  3. 3. RESIDENTIAL STUDY BACKGROUND Survey mailed June 2011 4000 homes randomly sampled.  541/14% returned. 400 returned surveys analyzed  Provides margin of error of ± 5 percentage points 3
  4. 4. RESIDENTIAL STUDY: WHO RESPONDED County pop as % of NE County Frequency % of total respondents Missouri Region Population Adair 168 44% 46% Clark 33 9% 13% Knox 18 5% 7% Lewis 116 30% 18% Schuyler 11 3% 8% Scotland 36 9% 9% NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
  5. 5. RESIDENTIAL SURVEY: WHO RESPONDED ?100% 90% 4% 12% Rent Other 80% 30% 35% 70% Urban No Male 60% 60% 50% 86% 82% 40% 30% 59% 64% 20% Female White Rural 36% Own Yes 10% 0% Gender Race Residence Kids HomeNote: Remaining % is non-response
  6. 6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  7. 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household County Income (Census) Adair 31,531 Clark 35,713 Knox 30,963 Lewis 37,721 Schuyler 30,948 Scotland 33,256 NE Missouri 33,355 Missouri 45,149Median Income of Surveyed HH > Median HH income of the region (35% did not respond to income question)
  8. 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IFTHEY HAD INTERNET OR NOT AT HOME
  9. 9. RESIDENTIAL SURVEY:WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEYFIRST HAVE ACCESS TO BB/ HSI AT HOME ?60% % HH with Computer % HH with BB or HSI at home 56%50% Computer trend line Internet trend line40% 34% 30%30% 19%20% 16% 9% 11% 10% 8%10% 2%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  10. 10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE DSL 59% Cable 17%Fixed Wireless 9% Dial-up 7% Cellular BB 3% Satellite 2% Dont Know 2% Other 1% 0% 10% 20% 30% 40% 50% 60% 70%SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME
  11. 11. KEY ISSUE: AVAILABILITY 11
  12. 12. KEY ISSUE: SERVICE
  13. 13. APPLICATIONS (RESIDENTIAL) Internet Activity in Last 7 Days Keep in touch with friends and family 86%Information to buy services and products 80% Health or medica information 71% Social networking site 70% Buy online 62% News or politics 61% Online banking 54% Whatch TV or other vedios 43% Look for job online 37% Vist state or local gov. sites 32% Play online vedio or games 29%Share something online that you created 21% Take class or do homework 19% Look for place to live 19% Contribute to a web-site or blog 18% Work from home 15% Sell online 14% Home based-business 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  14. 14. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET ANDCOMPUTER ACCESS Dont know 8% Not at all important 6%Somewhat Important 18% Important 23% Very Important 45% 0% 10% 20% 30% 40% 50%
  15. 15. BUSINESS STUDY BACKGROUND Online survey available from:  April 2011 to August 2011 29 local businesses responded  21% were satellite offices  29% had satellite locations 32 questions about broadband or high-speed Internet services in the Northeast region 15
  16. 16. BUSINESS STUDY – RESPONSES BY COUNTY Adair 83% Lewis 1% Schuyler 7% Scotland 7% 16
  17. 17. EMPLOYEE BUSINESS SIZE 17
  18. 18. BUSINESS CATEGORIES 18
  19. 19. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? Do you have Internet service at your business? NO =0% Yes = 100% 19
  20. 20. CURRENT INTERNET PROVIDER Top 3 Mentioned CableOne Missouri Rural Telephone Mark Twain Service established Early 90s-2010 20
  21. 21. TYPES OF INTERNET CONNECTIONS 21
  22. 22. WHY NOT BROADBAND? 22
  23. 23. BROADBAND SERVICE RATINGS 23
  24. 24. SUPPORTED INTERNET APPLICATIONS 24
  25. 25. HOW IMPORTANT 100% said would be beneficial if broadband capacity were improved in the region. 25
  26. 26. COST OF SERVICE 26
  27. 27. ONLINE BUSINESS SURVEY 8 businesses had other comments about broadband service availability in the region. Some included:  Good conditions in Adair County.  Need enhanced, true T1.  Seems like we are lagging in technology.  Need more competition! 27
  28. 28. INDIVIDUAL SECTOR DATA Agriculture  Local Government Economic  Public Safety Development Sector  Tourism Energy Sector  Workforce Environment Sector Development Healthcare Sector Higher Ed Sector K-12 Education Sector Library Sector 28
  29. 29. MAPS Review maps provided by State of Missouri 29
  30. 30. BROADBAND PROVIDERS RESPOND Feedback on data and current initiatives from broadband providers. 30
  31. 31. BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 31
  32. 32. BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 32
  33. 33. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 33
  34. 34. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 34
  35. 35. UNDERSTANDING SWOC
  36. 36. SWOC ANALYSIS 36
  37. 37. SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 37
  38. 38. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 38
  39. 39. BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 39
  40. 40. Additional Discussion 40
  41. 41. Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 41
  42. 42. THANK YOU FORYOUR PARTICIPATION IN THE NORTHEAST BROADBANDPLANNING PROJECT! 42

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