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Bootheel Regional Planning Commission Broadband Study Findings
 

Bootheel Regional Planning Commission Broadband Study Findings

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    Bootheel Regional Planning Commission Broadband Study Findings Bootheel Regional Planning Commission Broadband Study Findings Presentation Transcript

    • Regional Technology Planning Team ReportBOOTHEEL BROADBAND STUDY July 2011
    • RESIDENTIAL STUDY BACKGROUND Survey mailed May 2011 4000 homes randomly sampled.  287/7% returned. 287 returned surveys analyzed  Provides margin of error of ± 6 percentage points 2
    • RESIDENTIAL STUDY: WHO RESPONDED County Frequency % of Total County pop as % of respondents BootHeel Region Population Scott 68 24% 27% Dunklin 66 23% 21% New Madrid 52 18% 12% Stoddard 34 12% 19% Pemiscot 26 9% 12% Mississippi 23 8% 9% NOTE: 6% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE 3
    • RESIDENTIAL SURVEY: WHO RESPONDED ? 4
    • RESIDENTIAL SURVEY: AGE OF RESPONDENTS 5
    • RESIDENTIAL SURVEY: INCOME OF RESPONDENTS County Median Income (Census) Scott 38,008 Dunklin 28,838 New Madrid 34,332 Stoddard 33,156 Pemiscot 27,127 Mississippi 29,009 BootHeel Region 31,745 MISSOURI 45,149Median Income of Surveyed HH > Median HH income of the region (32% did not respond to income question) 6
    • RESIDENTIAL STUDY - DEMOGRAPHICSEducation Level No Response Graduate Degree College DegreeSome College or Associates High School Graduate 0 10 20 30 40 50 60 7
    • RESIDENTIAL SURVEY: COMPUTER OWNERSHIPAND INTERNET ACCESS AT HOME 8
    • RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?70% % HH with Computer % HH with BB or HIS at home60% 58% Computer trend line Internet trend line50% 40%40%30% 24%20% 18% 16% 15% 12%10% 6% 0% 1%0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs 9
    • RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE Type of Internet Service Fixed Wireless 4% DSL 40%Cellular Broadband 3% Satellite 3% Cable Modem 23% Dial-Up 3% 10
    • APPLICATIONS (RESIDENTIAL) Internet Activity in the Last 7 Days Keep in touch with family and friends 83%Look for information about a service or product you are thinking of buying 79% Use an online social networking site like Facebook or LinkedIn 70% Look for health or medical information 64% Look online for news or information about politics 63% Do any online banking 58% Buy something online 57% Watch television or other videos 46% Visit your state, region or local government’s website 44% Play online video games 41% Look online for information about a job 33% Contribute to a website, blog or other online forum 25% Take a class or do homework 24% Work from home (telecommuting) 21% Look for information about a place to live 21% Share something online that you created yourself 17% Operate or support a home-based business 13% Sell something online 11% 11
    • RESIDENTIAL STUDY – IMPORTANCE OF BROADBANDACCESS How important is it for ALL RESIDENTS of the State of Missouri to have access to computers and the Internet? Very Important 44% Important 20% Somewhat Important 14% Not at all Important 8% Dont Know 14% 12
    • BUSINESS STUDY BACKGROUND Online survey available from:  April 2011 to July 2011 26 local businesses responded  27% were satellite offices  5% had satellite locations 32 questions about broadband or high-speed Internet services in the Bootheel region 13
    • BUSINESS STUDY – RESPONSES BY COUNTY By County: Scott 27% Dunklin 4% New Madrid 0% Stoddard 34% Pemiscot 31% Mississippi 4% 14
    • EMPLOYEE BUSINESS SIZE 1–4 58% 5 - 25 31% 26 – 100 11% 101 – 500 0% 501 – 750 0% 751 – or more 0% 15
    • BUSINESS CATEGORIES National Business Class Administrative and Support Services 5% Educational Services 5% Finance and Insurance 32% Health Care and Social Assistance 16% Professional, Scientific and Technical… 11% Public Administration 5% Real Estate and Rental and Leasing 16% Retail Trade 5% Utilities 5% 16
    • DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? Do you have Internet service at your business? NO = 8% Yes = 92% One business reported that they had no need for Internet service. Another business reported that internet service wasn’t available and that Satellite Internet is cost prohibitive. However, they plan on establishing service when high-speed DSL or cable is offered at their location. 17
    • CURRENT INTERNET PROVIDER Top 5 Mentioned AT&T 55% Newwave Communications 10% The remaining 35% was provided by the following (each having 5%): Charter Business Communications, Southeast Missouri State University, Kotter, Verizon Wireless, Comsowireless, Woodall Wireless and MOREnet Service established 1999-2009, Mode=2004 18
    • TYPES OF INTERNET CONNECTIONS Type of Internet Connection (Multiple Responses allowed) T-1 2 Mobile Wireless (Cellular Aircard) 2 Cable Modem 4 Fixed Wireless 4 DSL 13 Fiber to the Premises 3 Satellite Broadband 1 0 5 10 15 19
    • BROADBAND SERVICE RATINGS Rating of Broadband Services Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count Applicable Cost of internet/network service 9% 63% 14% 0% 14% 22 Speed of the on-line connection 14% 41% 45% 0% 0% 22 Billing practices of your provider 14% 50% 18% 0% 18% 22 Reliable access to the Internet 18% 55% 23% 4% 0% 22 Training and technical support 18% 37% 4% 18% 23% 22 Customer Service Representative’s knowledge when you call 14% 41% 13% 9% 23% 22 for service Installation technician’s ability and courteousness 14% 45% 9% 0% 32% 22 20
    • SUPPORTED INTERNET APPLICATIONS Internet Supported Business Applications E-mail 96% Videoconferencing 4% File sharing 52% Internet telephone 4% E-business 39% Website applications 74% Business to business functions 57% On-line education 35% Banking 57% Monitoring functions (energy, security,… 13% Research 52% On-line appointments 13% On-line customer support 26% 21
    • WHY IMPORTANT? 87% of respondents indicated that high-speed connections to the internet were very important in order to conduct every day operations in their business. Would it be beneficial to your business if broadband were enhanced? 100% said ‘YES’ 22 faster speed and reliable connections were key reasons
    • COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available that is suitable for my 5.3% business. Not Competitive at All, only one 36.8% provider option Somewhat Competitive, two 47.4% providers Competitive, several options 10.5% 0.0% 20.0% 40.0% 60.0% 72% reported not knowing their speed 23
    • COST OF SERVICE Cost of Broadband Less than $50 10.0% More than $50 and less than $100 40.0% Between $100 and $200 10.0% Between $200 and $300 5.0% More than $300 per month 10.0% Don’t know how much we pay. 25.0% 24
    • ONLINE BUSINESS SURVEY 5 Businesses had other comments about broadband service availability in the region. Some included:  Central Scott County is in direct need of broadband connectivity.  People in rural areas need broadband access for education and personal use! If we are going to be a part of a global community, people need access to broadband services at home and elsewhere. This should include services for data, video and voice.  There are several competitors in this town, but none that has the ability or stability of staying in business against New Wave Communications.  Broadband needs to be made readily available not only to businesses that have few choices when it comes to high speed internet, but it also needs to be available for residential customers as well. Especially those in rural areas, such as we are.  We would like it to be more reliable 25
    • INDIVIDUAL SECTOR DATA Written (W) and Online (OL) Sector Surveys were received from the following groups: Agriculture (24 OL)  Industrial and Manufacturing Broadband Provider (1 OL) Sector (2 OL) Community and Social Services  Library Sector (3 W/4 OL) (2 OL)  Local Government (37 OL) Economic Development Sector  Public Safety (6 OL) (9 OL)  Tourism (10 OL) Energy Sector (2 OL)  Workforce Development (15 OL) Environment Sector (1 OL) Healthcare Sector (4 W/8 OL) Higher Ed Sector (8 W/11 OL) K-12 Education Sector (17 OL) 26
    • AGRICULTURAL 100% of those that responded indicated that current Agr-business processes and procedures encourage the use of broadband. Examples of these include:  Timely market information and research  Marketing  Communications with experts and other businesses  Ordering and billing  Weather and river stage information 39% indicate that more training is needed.  One idea is to connect high school IT teachers with agricultural business professionals to tailor instructional methods 27
    • AGRICULTURAL 69% indicate that broadband access and availability does not meet the minimum standards needed in the Bootheel region. Enhancements would include:  More dependable and wider coverage  Expanding coverage in town to go out to rural areas  Faster speeds  Competitive costs 100% of those that responded indicated that addressing Broadband issues in the Bootheel region was important (64% Very important) 28
    • COMMUNITY SERVICES 100% of those that responded (2) indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Contacting funding organizations and government entities  Ordering and billing  Client communications  Verifying eligibility for service provision One respondent indicated that minimum broadband standards are not met.  Their outreach centers do not have high-speed access Both respondents indicated that it is important (1 said “very important”) to address broadband issues in the region. These include:  Lower costs  Development in unserved areas 29
    • ECONOMIC DEVELOPMENT 86% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Secure VPN tunnels to corporate offices  Assisting customers  Reporting and grant application  Financial transactions  Disaster recovery  Large file transport  On-line training  Security functions  Connections with other businesses 30
    • ECONOMIC DEVELOPMENT 29% indicate that more training is needed, including:  Vocational programs  Skills training through local commerce initiatives  Enhancement training to build on basic skills 86% say minimum broadband standards are not met for effective business and e-commerce applications. Needs or problems include:  Expansion of DSL services  Many rural areas in Stoddard County do not have broadband  Less than optimal access to often only one technology 31
    • ECONOMIC DEVELOPMENT 100% of those that responded indicated that addressing Broadband issues in the Bootheel region was important (86% Very important). Reasons include:  Needed for business recruitment  Future economic growth relies heavily on broadband  Rural areas get last year’s or a single technology so they lag behind and are not competitive 32
    • ENERGY SEMO Electric indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Communications from remote locations to the customer information system Broadband access does not meet minimum standards for effective energy-related applications. Needs and problems include:  Most of the service territory does not have broadband access 33
    • ENERGY SEMO Electric indicated that addressing Broadband issues in the Bootheel region was only somewhat important. Reasons included:  Customers don’t have real-time access to usage, billing and other company information, but the respondent was not sure how important that information was to their customers 34
    • TOURISM 100% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Weather information  Operate websites  Access other tourism-related businesses  90% of all vacations are planned on the internet 2/3rds indicated that their Broadband access and availability does not meet minimum standards for effective use by both destination locations and tourists. Needs and problems include:  Broadband access is only available in limited locations  More infrastructure to cover rural areas is needed 35
    • TOURISM 50% indicate that Broadband technology is cost prohibitive. Needs include:  Greateravailability  Competition All agree that it is important (83% very important) that broadband issues be addressed in the region.  Competitive, reliable broadband is needed  Cost is a consideration 36
    • HEALTHCARE 92% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Medical records transfer  Health alerts  Communicating with government agencies  VPN connections to remote clinics  Video conferencing  Remote access to hosted systems 50% indicated that healthcare providers are not properly trained to use broadband technology effectively. Reasons include:  More training is needed to expand computer literacy and overcome fear  Not all providers use available technology because of the lack of coverage and the inability to use such technology in those areas 37
    • HEALTHCARE 50% indicate that Broadband access and availability does not meet minimum standards for effective healthcare applications. Needs and problems include:  Certain areas have poor access  Border areas appear to have “spotty” access at best 91% indicate that it is very important (83%) or important that broadband access and availability issues be addressed in the region.  Heavy reliance on broadband services now  Faster more affordable options are needed 38
    • HIGHER EDUCATION 100% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  All types of communications – faculty, staff, student, etc.  Online courses  Research  Enrollment, financial aid and student information systems 94% indicated that Broadband access and availability meet minimum standards for effective higher education applications.  Satellite campuses, though, are severely restrained in their offerings due to the high cost of adding bandwidth at those campuses 39
    • HIGHER EDUCATION 38% indicated that broadband technology is cost prohibitive (62% don’t know).  Cost is a big factor  It is difficult to keep up with our needs  Subsidies for higher education should be considered 94% indicate that it is either very important (69%) or important that broadband issues be addressed in the Bootheel region.  One of higher education’s most important tools  Cost is limiting our ability to offer instructional television throughout the region  Broadband will only be more problematic in the future 40
    • K-12 EDUCATIONAL 100% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Student data system access  On-line testing and assessments  Video streaming and on-Demand  Research  Instruction 92% indicated that their Broadband access and availability does meet minimum standards.  MOREnet provides stable service  There are limitations on available bandwidth and high cost to expand  Affordable solutions are needed in outlying area 41
    • K-12 EDUCATIONAL 83% believe that it is very important (73%) or important to address broadband availability and adoption issues in the region (17% indicated somewhat important).  Broadband is critical to effective instruction  Many students and families have no internet access or no broadband  Information is all online. Students and teachers need to be as well 42
    • LIBRARY 100% of those that responded to the question indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Access to catalog and research databases  Automation programs  Public internet access 100% of those that responded to the question indicated that library broadband access and availability does meet minimum standards for staff and patron applications.  Minimum is the key word though. Problems with slow downs and limitations on the ability to use continue to occur 43
    • LIBRARY 100% of those that responded to the question indicated that it is very important (50%) or important that broadband issues be addressed in the region.  Can’t afford to ignore the future  Happy with MOREnet, but need to maintain access at a reasonable cost 44
    • LOCAL GOVERNMENT 89% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Filing and receiving reports  Communications to other officials  Financial transactions  Ordering and price comparison  Provision of online government services  Research  Everything, on a day-to-day basis Need more options to be able to encourage the use of broadband 89% indicated that their Broadband access and availability does meet minimum standards for effective online government services.  Sufficient bandwidth is available at many government offices  Financial resources are needed to put in place more software-based citizen services  Takes a long time to download so the system times out 45
    • LOCAL GOVERNMENT 20% indicated that personnel are not properly trained to use broadband. Examples include:  Need education on the uses and options that it provides  Older part of workforce needs to be educated to overcome fear of technology 72% indicate that addressing broadband services and adoption issues is “very important” or “important”(52% very important). Also 12% indicate somewhat important; 4% not at all important and 12% don’t know. Reasons include:  Without broadband, we’ll be left behind  Has a direct affect on economic development  Needed to get access to required databases  Ok now, but improvements are always valuable 46
    • PUBLIC SAFETY 100% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Contacts with emergency services volunteers  Communication with SEMA  Tracking weather  Emergency alert and 911-related information  Transmitting medical information while in transit  Reporting  Mass messaging to citizens 100% of those that responded indicated that Broadband access and availability meet minimum standards but added qualifiers, including.  Speed improvements are needed  While land based access is adequate, mobile access is lacking 47
    • PUBLIC SAFETY 80% indicated that it was very important (60%) or important for broadband issues to be addressed in the region (20% said Don’t know).  Bandwidth must keep pace to handle the needs of more and more people  Broadband needs to be available to everyone 48
    • WORKFORCE DEVELOPMENT 80% indicated that current training processes and procedures encourage the use of broadband. These include:  Internet and broadband is used at career centers by both clients and specialists  Employment related information is all on line now  Watching training videos  Multiple program-related services 73% indicate that workers are not trained to use broadband technology effectively.  Make computer literacy/internet/broadband training mandatory  Most workers in the Bootheel region need this type of training  Provide greater access in rural areas to broadband and people will learn to use it 49
    • WORKFORCE DEVELOPMENT 2/3rds of those that responded indicated that broadband in the region does not meet minimum standards for effective e-commerce, training and business applications.  Dial-up is too slow, satellite is too expensive  Affordable access is needed throughout the region 94% indicate that it is very important (64%) or important for broadband issues to be addressed in the region (9% indicated Don’t Know). These include:  Workers may possess the necessary skills for the job, but not the computer skills to apply for the job online  Higher skill level in the workforce will attract businesses  Rural areas need to keep pace 50
    • MORE INDIVIDUAL SECTOR DATA NEEDED Environmental Sector  Environmentally-related broadband uses related to highway projects include:  Communications with environmental agencies to ensure efficient completion of highway projects that are consistent with environmental requirements Industrial and Manufacturing Sector 51
    • MORE INDIVIDUAL SECTOR DATA NEEDED Broadband Provider Sector – AT&T responded:  Every central office in the Bootheel region is equipped for high-speed internet and Bootheel mobile broadband services are expanding  The company will work with public and private stakeholders to help improve broadband deployment and decrease barriers to adoption  Initiatives should be about reaching the consumers that have no broadband service  Mobile broadband needs will continue to expand  Addressing the issues of broadband adoption and availability should rank first on a list of priorities for the Bootheel region 52
    • BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 53
    • BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 54
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 55
    • SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 56
    • SWOC ANALYSIS 57
    • SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 58
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 59
    • BROADBAND STRATEGIC PLANNING PURPOSEAND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 60
    • Additional Discussion 61
    • Connect with us at MOBroadbandNow http://mobroadbandnow.com/Follow us on Facebook and Twitter 62
    • THANK YOU FORYOUR PARTICIPATION IN THE BOOTHEEL BROADBANDPLANNING PROJECT! 63