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Step into the Lounge
Peer Network: 10,000 under 35s Insight •  Immersive insight studies •  Co-creation workshops •  Brainstorming & testing ideas Activation •  Peer to peer execution •  Peer influencers
Influencer Network Girls Aloud Mighty Boosh Gok Wan Alex Walker Riz Harcus AKA Eastbourne Ami Barwell Celebrities Major Players Local Heroes Insight •  Immersive insight studies •  Co-creation workshops •  Brainstorming & testing ideas Activation •  Influencer programmes Trevor Sorbie Johno Verity Skinnyman
Client Brief Peer Insight Testing Insight Bringing it all together Client Brief The Big Idea Activation
Big idea PR Events & Experiential Social Media Retail Engagement channels
You’re in good company
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Inspired Choice Digital: SNS,  twitter, YouTube Online BA’s In branch POS Staff Comms PR: Print, TV, Online, Radio Experiential: shopping centres & colleges Events: masterclasses
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inspired Choice
Download Charts, Data and Stats on  Youth Mobile Culture http://www.MobileYouthReport.com

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(Graham Brown mobileYouth) The Lounge Group

  • 1. Step into the Lounge
  • 2. Peer Network: 10,000 under 35s Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Peer to peer execution • Peer influencers
  • 3. Influencer Network Girls Aloud Mighty Boosh Gok Wan Alex Walker Riz Harcus AKA Eastbourne Ami Barwell Celebrities Major Players Local Heroes Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Influencer programmes Trevor Sorbie Johno Verity Skinnyman
  • 4. Client Brief Peer Insight Testing Insight Bringing it all together Client Brief The Big Idea Activation
  • 5. Big idea PR Events & Experiential Social Media Retail Engagement channels
  • 7.
  • 8. Inspired Choice Digital: SNS, twitter, YouTube Online BA’s In branch POS Staff Comms PR: Print, TV, Online, Radio Experiential: shopping centres & colleges Events: masterclasses
  • 9.
  • 10. Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com