More Related Content
More from Graham Brown (20)
(Graham Brown mobileYouth) The Lounge Group
- 2. Peer Network: 10,000 under 35s Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Peer to peer execution • Peer influencers
- 3. Influencer Network Girls Aloud Mighty Boosh Gok Wan Alex Walker Riz Harcus AKA Eastbourne Ami Barwell Celebrities Major Players Local Heroes Insight • Immersive insight studies • Co-creation workshops • Brainstorming & testing ideas Activation • Influencer programmes Trevor Sorbie Johno Verity Skinnyman
- 4. Client Brief Peer Insight Testing Insight Bringing it all together Client Brief The Big Idea Activation
- 5. Big idea PR Events & Experiential Social Media Retail Engagement channels
- 8. Inspired Choice Digital: SNS, twitter, YouTube Online BA’s In branch POS Staff Comms PR: Print, TV, Online, Radio Experiential: shopping centres & colleges Events: masterclasses