How Social Media Data Can Be Useful in 2015

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In the era of digital marketing, social media data can help you to keep your fingers on the pulse of what is important to your customer. Social media data can help you to identify your customer’s need.Here are Some Brownie Chips of Social Media Data Soup That Can Help You to Build a Better Brand and Get Better ROI.

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One of the most important areas for any marketer to get right is data! Data is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, our report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’. 41% of respondents also experienced migraine level pain trying to track customers on different channels and devices. Some cannot even identify when a customer has made a purchase, let alone anything more sophisticated. This Slideshare uncovers where and why marketers struggle with data and the best ways to overcome the most common data challenges.

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Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Technology shouldn’t require all of our attention, just some of it, and only when necessary. The terms calm computing and calm technology were coined in 1995 by PARC Researchers Mark Weiser and John Seely Brown in reaction to the increasing complexities that information technologies were creating. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. How can our devices take advantage of location, proximity and haptics to help improve our lives instead of get in the way? How can designers can make apps “ambient” while respecting privacy and security? This talk will cover how to use principles of Calm Technology to design the next generation of connected devices. We’ll look at notification styles, compressing information into other senses, and designing for the least amount of cognitive overhead. --- These are slides from INBOUND's conference Sept 9, 2015 in Boston, MA.

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