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Motorola mobility
- 1. Motorola Mobility Michael Bader EECS 441 26 March 2012
- 2. Products Smartphones Tablets Set-top boxes
- 3. History 1928 – Galvin Manufacturing Corporation 1930 – Motorola radio 1948 – Rename to Motorola 2004 – RAZR released Jan 2011 – Motorola splits
- 4. Financials End of 2010 Total Assets: 9.730 billion Revenue 13.064 billion Net income: -249 million
- 5. Motorola RAZR Released in 2004 Marketed until 2007 Best selling “clamshell” phone in the world Motorola’s Failure Rise of 3G Touchscreens Droid RAZR (2011) “Thinnest 4G LTE Phone”
- 6. What’s Hot? Acquisition by Google
- 7. Secret Sauce Brand Recognition Droid popularity RAZR
- 8. Competitors HTC Samsung LG
- 9. Controversy on ICS and Bootloaders Lack of ICS Locked Bootloaders
- 10. Future Positive Mobile ventures Google Negative Alienating Techie Community Falling of cable TV Overall Slightly Negative
Editor's Notes
- Galvin Manufacturing Corporation first developed a battery eliminator, basically a batteryless power source.Motorola radio – one of the first commercially successful car radiosRename to Motorola – During this time focused the business around TV’s and radiosProducts in histroy – walkie-talkie, defense electronics, car phone, televisions
- At the end of 2010Total Assets: 9.730 billionRevenue: 13.064 billionNet income: -249 million
- Sold more than 130 million unitsDroid RAZR thickness at 7.1 mm
- 12.5 Billlion
- PositiveNegativeLack of Unlocked Bootloaders