Secret Insights of QR Codes, Yes they are the NEXT BigThing!
QR Codes are here to stay!
Scan with a Smart Phone to give
you detailed information about the
product being scanned.
Our product just happens to be
homes. Scanning the code on our
yard signs or flyers takes you
directly to an Internet-based
detailed listing of property
attributes, or in some cases a single
property website with abundant
Make sure you download the application
on your smartphone: Quickmark and
Optiscan for iPhones; and Barcode Scanner
for Androids are the most common!
Similar to bar codes, but with Internet
Great marketing tool that allows you to
share deals and discounts with your target
audience, or simply information.
A QR code generator is the simplest way to
generate a QR code for a URL, text, phone
number or SMS.
Simply select your preference, enter the
content, specify size and click “Generate.”
Then, save the code to use elsewhere, or grab
the HTML to embed it online.
iCandy ~ A bit more robust and helps you track scans
and look at analytics around generated QR codes. You
can also print codes through partner services.
2D Code Generator ~ This is a excellent service
with a URL shortener as well, so you can measure
the ROI and the quantitative results of your
Create QR Codes for telephone, SMS, Maps,
URL, MeCards and Raw data.
Includes iCalendar and vCard formats and an option
for real-time reporting.
Jaxo ~ Select encoding mode, multiple colors and
upload background graphic.
Any color background or modules and many other
Goo.gl has a QR generator for their shortening service
as well. Just enter in the link you want shortened and
it will create the QR code off to the right hand side of
the screen. Copy and paste the link in your browser.
By default it creates a 150×150 image but you can
change the size by editing the url (ie change 150×150
to 300×300). Save image as and you are done.
Bit.ly recently announced a QR Code
Generator to go along with their URL
shortening service. All you have to do
is shorten your URL, customize and
then add .qr after the customized URL
you created. You then be able to track
the traffic going to your website or
Rule 1: Content is
King! Make your
Rule 2: Mobilize the
Rule 3: Keep the
Bring Traffic To Your Website!
Instead of writing a long web
address your consumers are likely
to forget, use a QR Code on a
printed piece of information.
Whether it’s an advertisement,
direct mail, business card, flyer, or
exterior street signage, your
potential consumer can
immediately gain access to what
your company is about, what
you’re promoting, and you can
nudge them to act now instead of
the dreaded “maybe later.”
BEST of ALL you can track all the
marketing you do with QR Codes!
Add them to any print advertising, flyers, posters,
invites, post cards and the like containing:
Twitter & Facebook IDs
A link to your YouTube video
Twitter – How about creating a
TwitScanTM service that creates a
scan code and provide a short
URL to it!
YouTube Video - Scan the code
at the end of the video to take
you to a related video!
Invoice – Turn an invoice into a
marketing tool with a scan code
that launches a video or website!
Just don’t take their $$$!
Media Release – Add scan
codes to media releases!
Property Flyers ~ Just put a simple QR code within the flyer
to drive traffic to a website with more information, like floor
plans. Get creative with them.
Building or Listing ~ Place a QR Code on the listing sign or
if you have a retail or office building, put them where
prospective tenants can reach them to scan the barcode.
Obviously, don’t place one on a sign where nobody can reach
it to scan. Be smart with them, don’t overdue them within the
Business Cards ~ Those still exist! So, why not place one on
the card itself with a QR Code that links to something other
than your contact info that is on the card. Do something
creative that actually means something and creates value.
Direct Mail ~ I still send out direct mail and hand-written
thank you cards. They go a long way and people appreciate
that. It seems to be a lost art today with all the Facebooking,
emailing and Twittering. Give it a shot and it is a good way
to track clicks, which used to be very hard to do with
mailings unless you asked recipients specifically.
PEOPLE LOVE SHARING!
Sharing content over the web has become
ridiculously popular over the last 5-7 years.
Sharing content over the MOBILE web is still
pretty new, but has explosive potential! You
are already seeing it with adoption of text
messaging (texting) and Twitter (tweets),
which are both “mobile born” forms of
Everything MUST be easy to share on-the-go
(i.e., galleries and product pages). Make it easy
for users to post content on Facebook and
Twitter in seconds.
Make sure that the content is accessible on the
web also. Mobile to desktop sharing is still
Not Linking the Scan Code to
Content That Adds Value …
Adding value might include a
“how-to” video or video teaser for a
new TV show, sweepstakes, launch
an app in the Apple iTunes App
Store for immediate downloading,
an RSS feed (dynamic info)
optimized for a SmartPhone, or
walking directions from an outdoor
poster to a hard-to-find venue. It’s
unlikely that linking to your home
page will add value.
Not Linking the Scan Code to a
Mobile Site …
Keep in mind, if your team is
designing on big screens, make sure
they are using SmartPhones to ensure
their work is viewable, readable and
working on a small SmartPhone
screen. Plus, if your mobile site
requires Adobe® Flash Player on a
SmartPhone, you’ll create a non-
working mess for your Apple iPhone
audience (including me). Unless you
are selling an Android specific app,
don’t go there!
Not Having at Least Two Modules of
Space Around the Scan Code …
Sweat the details! It’s not enough to proof
your codes when they are generated. They
need to work when placed in your
marketing tools next to text or art.
Plus, the background and scan code colors
can also affect the scanability of your codes.
Before you begin production, test with
different mobile scanning apps and
SmartPhone devices. Content that looks
great on my Apple iPhone 4 (love it), may
not look so great on a BlackBerry, Android
or Evo SmartPhone.
Placing a Scan Code Where There is No Web Access:
For example, until the B.A.R.T. system has reliable, free
Internet service, why place the code inside a B.A.R.T.?
Printing the Scan Code Too Small :
The size of a QR code may vary based on the code’s
density. For example, I have received business cards
where the QR codes were printed too small for me to
“With the QR Hub printing services you can print your
code on anything we provide in-store. Also, as a bonus, you
can print your code immediately onto standard and label
paper using our simple printing template tool, or you can
simply download your QR code, print it, include it in a
design, or whatever you want. You decide!”
“I would love to answer any questions
you may have!” – Sweta Patel