Blogging for Business Basics - at F5 Expo

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The talk I gave at F5 Expo in Vancouver April 7, 2010

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  • Blogging for Business Basics - at F5 Expo

    1. 1. REBECCA BOLLWITT @Miss604 Miss604.com/contact
    2. 2. BLOGS FOR BUSINESS Who What When Where Why
    3. 3. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why
    4. 4. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why
    5. 5. BLOGS FOR BUSINESS What Who What Why Where When Where When Who Why
    6. 6. BLOGS FOR BUSINESS Who What When Where Why Technorati State of the Blogosphere 2009
    7. 7. BLOGS FOR BUSINESS Who What When Where Why Technorati State of the Blogosphere 2009
    8. 8. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why • Themed blog •Directory Group •Corporate blog
    9. 9. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Themed blog • Directory Group •Corporate blog
    10. 10. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Themed blog •Directory Group •Corporate blog
    11. 11. BLOGS FOR BUSINESS Who What When Where Why Whatever you do, even if you don’t know what you’re doing yet... be YOU YOU
    12. 12. BLOGS FOR BUSINESS Who What When Where Why •You.com •Get your profiles on social networks •Build your home base online YOU
    13. 13. BLOGS FOR BUSINESS Who What When Where Why
    14. 14. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    15. 15. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    16. 16. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    17. 17. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    18. 18. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    19. 19. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    20. 20. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    21. 21. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    22. 22. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    23. 23. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    24. 24. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Start anytime
    25. 25. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Start anytime •Write anytime
    26. 26. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Start anytime •Write anytime •Update often
    27. 27. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Start anytime •Write anytime •Update often •Promote your writing
    28. 28. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Start anytime •Write anytime •Update often •Promote your writing
    29. 29. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    30. 30. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    31. 31. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    32. 32. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    33. 33. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    34. 34. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why YourSite.com/Blog
    35. 35. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why
    36. 36. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
    37. 37. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
    38. 38. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com
    39. 39. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com
    40. 40. BLOGS FOR BUSINESS Who What What Why Where When When Where Who Why •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com WordPress.org •80-90% of SEO is covered •You control 100% •Endless theme & design possibilities •Plugins •Advertising
    41. 41. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why It's easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply don't exist. Pete Cashmore of Mashable on CNN.com
    42. 42. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Google Search yourself, are you the top result?
    43. 43. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Google Search yourself, are you the top result? Website Wiki Twitter Outside Site
    44. 44. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Have an online presence to share your company’s message with a wider audience
    45. 45. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Have an online presence to share your company’s message with a wider audience
    46. 46. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Have an online presence to share your company’s message with a wider audience
    47. 47. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Have an online presence to share your company’s message with a wider audience
    48. 48. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Use your online presence for customer service and support
    49. 49. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Your blog is your home base that can reach out across multiple networks Users: 300 million
    50. 50. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Your blog is your home base that can reach out across multiple networks Users: 10 million
    51. 51. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Your blog is your home base that can reach out across multiple networks Users: 100 million
    52. 52. BLOGS FOR BUSINESS Who What Who What Why Where When Where When Where Who Why Why •Your blog is your home base that can reach out across multiple networks... and reel people back in Users: 300 million
    53. 53. REBECCA BOLLWITT @Miss604 @sixty4media Miss604.com/contact sixty4media.com/contact

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