Vwv Group Credentials

GROUP CREDENTIALS
59 Kyalami Boulevard, Kyalami Business Park | P.O. Box 68781, Bryanston 2021 | t +27 11 799 2600 | f +27 799 2601
http://www.twitter.com/VWVGroup http://www.facebook.com/VWVGrouphttp://www.vwv.com

We know that successful brands connect with customers, consumers and
communities through experiences. VWV is a global brand experience
agency that specialises in creating experiences that change
perceptions and inspire action.
Our core strength is our ability to combine solid strategic thinking with
world-class creative.
We have worked in over 20 countries with clients in Europe, USA, Middle
East and Africa. The company’s current operations include offices in South
Africa, and the USA. VWV is one of a handful of companies in the world
able to provide brand experience solutions across multiple target markets.
We engage consumers, business partners, staff and communities through a
broad range of best-in-class services including:
Event Production Presentations
Film & Video Production Guest Management
Multimedia Digital Media
Installations & Exhibitions
These delivery platforms are driven and coordinated by a multi-layered
project and creative management system. While each delivery platform is
able to operate independently, effective communication solutions often
require that multiple platforms be deployed simultaneously.
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COMPANY OVERVIEW

Turnkey event production embraces everything from concept generation and design to project
management and implementation. From massive public ceremonies and celebrations, through
concerts, corporate conferences and product launches, to brand activations in retail and trade
environments, VWV applies uniquely lateral thinking and creativity to bring experiences to life.
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1. EVENT PRODUCTION
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http://vimeo.com/26376264

Client
Local Organising Commitee
Experience
2010 FIFA World Cup, South Africa
Opening Ceremony
Brief
Raise the curtain on the world’s
greatest sporting event in a 30-min
show in broad daylight. Set the
tone for the first-ever African World
Cup
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CASE STUDY: EVENT PRODUCTION
AUDIENCE: MEMBERS OF COMMUNITIES, BOTH LOCAL AND GLOBAL
http://www.flickr.com/photos/64924461@N02/sets/72157627100261625

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Solution
• Kicked-off with a flyover by the Silver Falcons and 3 Gripen fighter jets
• Short video showcased South Africa’s economic, social and bio diversity
• Featured international, African and 1551 local performers
• Magical reveal of the African continent
• Stylised baobab tree
• Tournament logo delightfully revealed by 750 children
• An iconic dung-beetle that stole the show!
Result
Viewed by over 500 million people. Filled South Africans across the world
with pride. One of the top ten tweeted subjects worldwide. Rave reviews
from the international press
http://www.flickr.com/photos/64924461@N02/sets/72157627100261625

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Client
MillerCoors, USA
Experience
2011 Distributor Conference in San Antonio, Texas
Brief
Rally 3 500 independent MillerCoors distributors around
the ‘Rock’ theme. Out-do all previous conferences in
experience and impact
AUDIENCE: BUSINESS PARTNERS

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Solution
• Three different interpretations of ‘Rock’ ensured top-of-mind relevance
• Multi-layered set consisting of 39 separate panels in three different planes
of depth measuring 68 meters wide by 9 meters high
• Single and multiple projections across the entire set
Result
Client and delegates rated this their best conference in 7 years

Client
MINI
Experience
50th Birthday Celebration
Brief
Create a 50th Birthday experience worthy of this iconic brand
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AUDIENCE: CONSUMER

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Solution
• Transformed the town of Clarens in the Free State into MINI-ville for a weekend
• Created an entertainment venue in the town square featuring acts such as
Dj Phonogenic, Cassette, MINI ambassadors Goldfish and DJ Euphonic
• Staged MINI-through-the-ages parades
• Launched MINI Mayfair and MINI Camden models
• Staged a host of fun events in and around the town which celebrated brand values
• World Rally Champion, Rauno Aaltonen was present throughout the weekend
Result
This evangelical MINI experience was attended by over 1000 MINI fans, some of whom drove
from as far away as Cape Town

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We design and build sets, brand environments, installations and
exhibitions for events and brand experiences, which integrate
cutting-edge sets, lighting, LED, 3-D and 2-D projection and audio
technology
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2. INSTALLATIONS AND EXHIBITIONS

Client
Pick n Pay
Experience
Pick n Pay Museum
Brief
Capture the company's 40-year history in an interactive visitor experience located in the foyer of the Pick n Pay head-office
CASE STUDY: INSTALLATIONS & EXHIBITIONS
AUDIENCE: COMMUNITIES
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Solution
• Information was presented in three
levels of detail
• A walk-through plasma screen-based
'time tunnel' allowed visitors to enjoy
the entire history in six minutes
• Aluminium and glass booths featured
additional information on plasma screens
activated by pressure pads on the floor
or screen touch points
• A research area housed in-depth
information in three workstations
• Hi-tech display cases showcased
important and eye-catching memorabilia
Result
A self-contained, easy-to-use, interactive Pick n
Pay experience

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Our team of award-winning writers, directors and producers employ high definition camera
equipment and state-of-the-art in-house digital post-production facilities to deliver high-end
productions. These include corporate films, long-format branded television programming, TV
commercials, internal broadcasts and training videos.
3. FILM & VIDEO PRODUCTION

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Client
Transnet Capital Projects
Experience
Corporate Video
Brief
Capture the size and scale of TCP’s R80m infrastructural investments
including upgraded and new railways, ports, pipelines etc. in six minutes
CASE STUDY: FILM & VIDEO PRODUCTION

Solution
• A modular production, which meant each Transnet division could have its own corporate video as well
• Beautifully-shot aerial and ground-based images
• A sweeping script
• A rousing musical score
Result
Client was awed by the power of the production
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We facilitate strategic content workshops to unlock messaging
and script, in order to visualise and design powerful presentations.
We also coach presenters to deliver impactful presentations for
internal meetings, conferences or public presentations.
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4. PRESENTATIONS

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CASE STUDY: PRESENTATIONS
AUDIENCE: STAFF
Client
SAB Limited
Experience
SAB 2011 MS&D Conference
Brief
Develop multiple brand business case presentations to be
presented by SAB Management to 1400 SAB Marketing,
Sales and Distribution delegates.

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Solution
Developed presentations for the MS&D conference
which included communication strategy, video content,
design and speaker coaching
Result
All speaker presentations scored a 4 and above out of 5,
best ever for a MS&D Conference

5. MULTIMEDIA
VWV tracks global technology trends to employ the very latest in lighting, LED, projection
and audio innovations to enhance brand experiences and deliver content.
519

Client
Telkom
Experience
8.ta Mobile Network Launch
Brief
Launch South Africa's 5th cellular network to government and business
leaders at a VVIP experience that positions 8.ta’s technology credentials
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CASE STUDY: MULTIMEDIA

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Solution
• A hangar was transformed into a 5-star dinner and show environment for 800 VVIP's
• An elliptical floor-to-ceiling fabric 'wall' served as a 360 degree projection surface
• Eighteen 12k projectors created a seamless 360 degree panoramic projection
• A revolving stage with projection sphere suspended above it in the centre of the room carried additional projections from four 18k projectors
• High-level video and graphics communicated the story of the new network interspersed with performances by some of the country's top bands like
Locnville, Kwela Tebza and Freshly Ground
Result
Overwhelmingly positive response from 8.ta stakeholders and a near perfect score from the Telkom 8.ta team

We offer a 360 degree guest management solution which includes the handling of
all guest logistics from invitation design to online and personal RSVP management,
travel and accommodation planning and implementation, and venue facilitation
and event management.
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6. GUEST MANAGEMENT

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Client
Wimpy
Experience
2011 Shift Franchisees Conference
Brief
Manage all logistics for 1000 Franchisees including flights,
accommodation, transport, food and beverage 23
CASE STUDY: GUEST MANAGEMENT

Solution
• Online registration solution including a facility to invoice and receive payment online from franchisees.
• 34-station electronic registration solution split over 3 hotels to facilitate registration for the conference as well as check-in at all hotels
• A dedicated call centre to manage delegate queries and flight changes
• Hostesses facilitating guest movement from conference rooms to hotels and various evening events
• Meet and greet solution at the airports (Both OR Tambo & Lanseria) including acquiring a lounge at Lanseria to serve coffee when delegates arrived
Result
Great feedback from delegates on a great event, which ran very smoothly
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We seamlessly integrate the digital world with its physical
counterpart: almost every experience we create employs
some form of digital interaction to amplify live events,
build communities and drive brand engagement through
social networks, web applications, email and SMS
campaigns, and innovative applications of mobile
7. DIGITAL MEDIA

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Client
MillerCoors (USA)
Application
ToolBox - a planning tool
Brief
Design and build a suite of online tools to simplify and digitize the planning of 700 meetings and events each year.

Solution
• ToolBox: the overall descriptor for the full suite of tools
• BrainBox: A comprehensive online database of all potential
attendees – employees, distributors, suppliers, agencies
• GreenBox, IceBox, LunchBox, GearBox, JukeBox, PropBox: tools
to manage Greening, Beer, Catering, Equipment, Artists, Sets & Props
• PostBox: an online invitation, response, booking, and guest
management tool
• SiteBox: An onsite registration, site information, delegate feed
back, and delegate evaluation tool
• iBox: An iPhone/iPad application that totally replaces paper at an
event, featuring delegate information, messaging, geo-location,
dynamic opinion aggregation, and much more
• ChatterBox: A Facebook page for sharing content to encourage
virtual events
Result
Significantly reduced meeting planning costs and massive simplification
across the entire MillerCoors system, and the technology also allowed the
client to assist their field staff with managing much smaller events then was
previously possible
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ChatterBox
GearBox JukeBox
ToolBox
GreenBox IceBox
iBox
PropBoxLunchBox BrainBox
SiteBox
PostBox

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Client
Castle Milk Stout
Experience
Castle Milk Stout Pause in the Sky
Brief
Create a highly unusual experience to reposition
the brand, and employ mobile and social digital
media platforms to amplify the activation across
multiple channels

Solution
• An integrated communication campaign by means of radio, social media and PR created hype and build-up prior to the event
• Real-time Facebook posts and tweets uploaded to the Castle Milk Stout fan page and Twitter stream covering the Pause in the Sky events
(Durban, Johannesburg, Pretoria)
• Live Twitter feeds projected at the event, creating a conversation platform around the Castle Milk Stout drinking ritual: pour; pause; sip; enjoy
• Uploaded photos of consumers to Facebook whereby promoters allowed for consumers to tag themselves via iPads
Result
No. 1 trending topic on Twitter in South Africa during the event in JHB
Expanded online fan community allowing for ongoing brand communication post event
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VWV is a privately-owned unencumbered BEE company. In October 2009 we were awarded a Level - 3 Contributor status based on our equity ownership,
enterprise development and shareholding. In achieving this status we restructured the set-up and voting rights of the board and executive committee;
appointed a non-executive board director; engaged in public-private partnerships; created a new employment equity plan as well as a comprehensive
training program for all employees.
At VWV we firmly believe that empowerment is a journey and not simply a certification status. For this reason we are currently evaluating our procurement
processes and supplier certification. We are also investing in CSI programmes in a focused effort to become a Level 2 contributor.
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BEE COMPLIANCE

Over the past 10 years we have had the privilege of being awarded 103 Loeries, including 12 Grands Prix as well as numerous other awards at international festivals.
Awards are a great accolade but they are more of an acknowledgement of the commitment, vision and passion we share with our clients.
In 2010, VWV was awarded its 12th Loerie Grand Prix and a 39th Loerie Gold for the World Cup Closing Ceremony, we were also named The Financial Mail Adfocus
Specialist Agency of the Year and we received an Outstanding Performer Award by Fin Week Ad Review.
More awards in the trophy case include:
• 4 x AMI (Association for Multi Image International) Gold Awards – USA
• 1 x AMI Silver Awards – USA
• 1 x AMI Bronze Awards – USA
• 2 x AMI (Association for Multi Image International) Supreme Video Achievement – USA
• 1 x Direct Marketing Association Assegai Awards – Gold
• 1 x Financial Mail Specialist Agency of the Year
• 1 x FinWeek AdReview Outstanding Performer – Events
• 12 x Loerie Awards – Grand Prix
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AWARDS
• 39 x Loerie Gold Awards
• 38 x Loerie Silver Awards
• 1 x Marketing Federation of SA Tusk Award
• 1 x NTVA(National Television & Video Association) AVANTI Awards Gold
• 1 x NTVA AVANTI Awards – Silver
• 1 x NTVA AVANTI Awards – Bronze
• 1 x South African Society of Cinematographers – Visible Spectrum

We list the following blue-chip companies among our clients that we have worked with over the past two years:
OUR CLIENTS
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Vwv Group Credentials

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