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Today




Adriano Požarić
 Turizam Info
Smartphone & Tablet The Best Travel Guide of Future
                                                             Today




        Tim Cook (Apple Events in San Francisco 12.9.2012)

    17 million iPad sold in last quarter
more iPads sold than any PC manufacturer sold PCs


"Yes, we are in a post-PC world."



          Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                      Today



           iPad sold total so far?




          84
   million iPad
         Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                         Today




Almost all Fortune 500 companies
      testing or deploying iPad




            Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                      Today



         App Store now has over

     700.000 apps


45.000
Travel apps
         Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                                      Today




66% UK & US travellers have a smartphone
          78% of travellers in Brazil
          89% of travellers in China

      stats shared by Henry Harteveldt of Atmosphere Research Group
        at an OpenJaw customer conference in Dublin in May 2012.




                Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                            Today




                 World tablet sales, 2010-2015:
2010: 16 million units (5.1% of total PC sales)
       2012: 86.6 million units (20.9%)
         2015: 185.7 million (35.9%)

                    New Media Trend Watch World




               Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                      Today



               SMARTPHONE




         Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                      Today




         Adriano Požari ć Turizam Info EIAT 2012
MODERN TRAVEL GUIDE BOOK




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
THE FIRST MODERN TRAVEL GUIDE BOOK




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
OLD STYLE TOURIST GUIDE




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
IRREPLECEABLE TOURIST
                                     GUIDE




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
MODERN TOURIST GUIDE
                     trip advisor City Guides offline




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                      Today



          FREE vs PAID



0,99 $ MICROPAYMENT
                          1,20
                                 $
         Adriano Požari ć Turizam Info EIAT 2012
FRONT DESK
         ONLINE HOTEL BOOKING




                                 ?
Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
HOTEL BOOKING




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
HOTEL BOOKING




Smartphone & Tablet The Best Travel Guide of Future   Adriano Požari ć Turizam Info EIAT 2012
Smartphone & Tablet The Best Travel Guide of Future
                                                           Today



              FREE WiFI or


DATA CARD                                        DATA
  200 RSD                                    ROAMING
                                             CHARGES
   300 MB                                             :(



            Adriano Požari ć Turizam Info EIAT 2012
Today




       Adriano Požarić
         Turizam Info
adriano.pozaric@turizaminfo.hr

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Modern Travel Guide Evolution

  • 2. Smartphone & Tablet The Best Travel Guide of Future Today Tim Cook (Apple Events in San Francisco 12.9.2012) 17 million iPad sold in last quarter more iPads sold than any PC manufacturer sold PCs "Yes, we are in a post-PC world." Adriano Požari ć Turizam Info EIAT 2012
  • 3. Smartphone & Tablet The Best Travel Guide of Future Today iPad sold total so far? 84 million iPad Adriano Požari ć Turizam Info EIAT 2012
  • 4. Smartphone & Tablet The Best Travel Guide of Future Today Almost all Fortune 500 companies testing or deploying iPad Adriano Požari ć Turizam Info EIAT 2012
  • 5. Smartphone & Tablet The Best Travel Guide of Future Today App Store now has over 700.000 apps 45.000 Travel apps Adriano Požari ć Turizam Info EIAT 2012
  • 6. Smartphone & Tablet The Best Travel Guide of Future Today 66% UK & US travellers have a smartphone 78% of travellers in Brazil 89% of travellers in China stats shared by Henry Harteveldt of Atmosphere Research Group at an OpenJaw customer conference in Dublin in May 2012. Adriano Požari ć Turizam Info EIAT 2012
  • 7. Smartphone & Tablet The Best Travel Guide of Future Today World tablet sales, 2010-2015: 2010: 16 million units (5.1% of total PC sales) 2012: 86.6 million units (20.9%) 2015: 185.7 million (35.9%) New Media Trend Watch World Adriano Požari ć Turizam Info EIAT 2012
  • 8. Smartphone & Tablet The Best Travel Guide of Future Today SMARTPHONE Adriano Požari ć Turizam Info EIAT 2012
  • 9. Smartphone & Tablet The Best Travel Guide of Future Today Adriano Požari ć Turizam Info EIAT 2012
  • 10. MODERN TRAVEL GUIDE BOOK Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 11. THE FIRST MODERN TRAVEL GUIDE BOOK Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 12. OLD STYLE TOURIST GUIDE Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 13. IRREPLECEABLE TOURIST GUIDE Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 14. MODERN TOURIST GUIDE trip advisor City Guides offline Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 15. Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 16. Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 17. Smartphone & Tablet The Best Travel Guide of Future Today FREE vs PAID 0,99 $ MICROPAYMENT 1,20 $ Adriano Požari ć Turizam Info EIAT 2012
  • 18. FRONT DESK ONLINE HOTEL BOOKING ? Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 19. HOTEL BOOKING Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 20. HOTEL BOOKING Smartphone & Tablet The Best Travel Guide of Future Adriano Požari ć Turizam Info EIAT 2012
  • 21. Smartphone & Tablet The Best Travel Guide of Future Today FREE WiFI or DATA CARD DATA 200 RSD ROAMING CHARGES 300 MB :( Adriano Požari ć Turizam Info EIAT 2012
  • 22. Today Adriano Požarić Turizam Info adriano.pozaric@turizaminfo.hr