1. Online Reputation
Management in
Hospitality
Larisa Huremovic
SEPT 12, 2012

8. What‘s Your Reputation?
Excellent! Malo Good Bad
Schlecht Malo
Bad Good
Goo
Excellent!
d
Excellent!
Bad Good
Good
好 Excellent! Excellent!
Dobrý
Good
Bad
Excellent!
ausgezeichnet! Excellent!
Good Bad Bad Bad
Excellent!
Bad
Good
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10. v

11. v
87% 95% 80%

12. v

13. v
100+ sources
20+ languages
400,000 hotels
100,000,000 reviews

14. Semantic
Chaos Structure
Technology
Semantic
Technology

15. Semantic
Chaos Structure
Technology
“No WiFi in
“The check-in hotel rooms.”
was very
quick.” “The surroundings
were noisy and
bleak.”
“The staff was “Food and
friendly to kids.” drinks were
great.”

16. Chaos Semantic Technology Structure
Destinations
Airlines
Semantic Hotels
Technology
+ Kid Friendly Staff (4)
+ Great Restaurant (8)
- Small rooms (3)
- No WiFi (2)
Criteria: Good Food
Category: Family Hotel

17. Circle Of Trust
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18. Control The Circle Of Trust
MARKETING SURVEYS
MONITORING
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19. v
Ensured quality/real guests
Fully customizable
We send out the post-stay emails for you
Send reviews to Tripadvisor and Holidaycheck

20. Control The Circle Of Trust
© TrustYou 2008 – 2012 // Confidential and proprietary
20

21. Control The Circle Of Trust
MARKETING SURVEYS
MONITORING
© TrustYou 2008 – 2012 // Confidential and proprietary
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22. v
Automatic email alerts
Reply directly to customers
Know your reputation
Understand what customers are saying
One simple dashboard

23. How We Stand Out
 More data
With TrustYou’s recent TripAdvisor partnership, we have access to
the world’s largest review site’s API, so you know exactly what
guests are saying in near real time.
 More hotels, more languages, more sources
We track 400,000+ hotels, in 23 different languages, across 100+ TrustYou is the first
sources. and only vendor
capable of
searching all
 More filter options reviews for all
Look at reviews by source, rating, reviews that need to be
responded to, tasks that are open, category score, etc. groups in your
portfolio of hotels.
 Faster response time
Respond directly to reviews for all your hotels in one place to
save time.
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24. Control The Circle Of Trust
MARKETING SURVEYS
MONITORING
© TrustYou 2008 – 2012 // Confidential and proprietary
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25. v

26. Global Reputation Management

27. Why TrustYou
 More Bookings
Social media directly influences more than 83% of all online bookings.
 More Reviews, Better Scores
More than 80% of all reviews are positive, and for every 30 more
reviews the overall review scores increase by 5%.
 Increased Web Traffic
Sites with trusted reviews and scores integrated on their
website are crawled up to 200% more frequently.

28. v

29. Manage your online reputation.
Grow your business. For more info:
www.trustyou.com
Ready to get started?
We can help. E: contact@trustyou.com
P: +1 800 825 9480 (US HQ)
P: +49 89 548 029 25 (EU HQ)
@TrustYou
facebook.com/TrustYou
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