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20120918 fs presentation eiat conference mathias schultze

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20120918 fs presentation eiat conference mathias schultze

  1. 1. Matthias Schultze The German MeetingsManaging DirectorGCB German Convention Industry as an Engine forBureau Economic and ScientificBelgrade, Development23rd September 2012
  2. 2. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  3. 3. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  4. 4. The German Meetings IndustryThe international relevance of the European meetings industry Top Ten Countries Top Ten Cities 1. USA 1. Vienna 2. Germany 2. Paris 3. Spain 3. Barcelona 4. United Kingdom 4. Berlin 5. France 5. Singapore 6. Italy 6. Madrid 7. Brazil 7. London 8. China 8. Amsterdam 9. Netherlands 9. Istanbul 10. Austria 10. Peking Source: ICCA Statistics Report 2011, Country and city rankings 4
  5. 5. The German Meetings IndustryThe event market in Germany 2011 - the positive trend continues. Stronger growth in participantnumbers than events Basis: EITW, Supplier surveys 2007-2011: Total number of events and participants Meeting- & EventBarometer 2010/2011 © EITW on behalf of EVVC, GCB and DZT 5
  6. 6. The German Meetings IndustryThe national importance of the German meetings industry Basis: EITW, supplier surveys 2012 Meeting- & EventBarometer 2010/2011 © EITW on behalf of EVVC, GCB and DZT 6
  7. 7. The German Meetings Industry5.3 million promotable business trips in 2011 Sources: GNTB/WTM, IPK 2012, final figures 7
  8. 8. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  9. 9. A Successful Meeting DestinationThree factors determine the excellent position of Germany as a meeting destination Excellent Infrastructure Value for Economic & Money Scientific Expertise © GCB German Convention Bureau e.V. 9
  10. 10. A Successful Meeting DestinationThree factors determine the excellent position of Germany as a meeting destination Excellent Infrastructure Value for Economic & Money Scientific Expertise © GCB German Convention Bureau e.V. 10
  11. 11. A Successful Meeting DestinationCriteria determining the choice of destination Basis: EITW, supplier surveys 2012 Meeting- & EventBarometer 2010/2011 © EITW on behalf of EVVC, GCB and DZT 11
  12. 12. Why choose Germany? Average hotel rates in Europe 63 € 80 € 89 € 99 € 111 € 117 € 147 € 168 € 213 € 229 €Warsaw Athens Berlin Prague Vienna Istanbul Paris Oslo Geneva London Source: trivago.de, August 2012 12
  13. 13. A Successful Meeting DestinationThree factors determine the excellent position of Germany as a meeting destination Excellent Infrastructure Value for Economic & Money Scientific Expertise © GCB German Convention Bureau e.V. 13
  14. 14. A Successful Meeting DestinationCriteria determining the choice of destination Basis: EITW, supplier surveys 2012 Meeting- & EventBarometer 2010/2011 © EITW on behalf of EVVC, GCB and DZT 14
  15. 15. A Successful Meeting Destination Western Europe Germany 108 Airlines fly to North America 2.296 | 100 674 | 16 353 | 30 Far East 316 | 35 304 destinations in 108 countries Frankfurt Eastern Europe 619 | 48 16 international airports Middle East 211 | 18 German railway network with around Africa 202 | 35 35,000 km South America 87 | 22 Motorway network of around 11,000 km Weekly connections / destinations Passenger flights summer 2012 flight plan, provided by Fraport 15
  16. 16. A Successful Meeting Destination Hamburg Munich 5:42 h Short distances within Germany Düsseldorf Berlin 4:14 h Frankfurt Munich 3:16 h Hannover Hamburg 1:15 h Dresden Berlin 2:09 h Photographer: Hans-Joachim Kirsche Kassel Hamburg 2:11 h 16
  17. 17. A Successful Meeting DestinationThree factors determine the excellent position of Germany as a meeting destination Excellent Infrastructure Value for Economic & Money Scientific Expertise © GCB German Convention Bureau e.V. 17
  18. 18. A Successful Meeting DestinationEconomic & scientific expertise Organisers: „Helping organisers to network with the 82 % specific sector expertise in the area of the venue is agree becoming increasingly important.“ Suppliers: „Does the MICE marketing of your 29.2 % destination have a specialisation on a specific sector agree expertise?” Basis: EITW, Supplier and organiser survey 2012 Meeting- & EventBarometer 2012 © EITW on behalf of EVVC, GCB and DZT 18
  19. 19. A Successful Meeting DestinationEconomic & scientific expertise Objectives  Establish important industry networks  Identify topics  Create platforms  Raise interest in Germany  Generate events 19
  20. 20. A Successful Meeting DestinationDevelopment of relevant fields of expertise for the meeting destination Germany National Fields of Expertise* Fields of Expertise of the GCB * TNS-Infratest (GCB Market Regional Fields Studies), Germany Trade & Invest, of Expertise** BMWi ** GCB member cities 20
  21. 21. A Successful Meeting DestinationFields of expertise in Germany  Transport, Logistics & Traffic  Medicine & Health  Chemicals / Pharmaceuticals  Energy & Environment  Financial Services  Technology & Innovation 21
  22. 22. A Successful Meeting DestinationFields of expertise in GermanySource: Federal Ministry of Research and Education 2010, Initiative Kompetenznetze 2011 (http://www.kompetenznetze.de) 22
  23. 23. A Successful Meeting DestinationExample USA: Identification of key industries with bilateral relations 23
  24. 24. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  25. 25. Importance for a DestinationMeetings as an engine for economic and scientific development Platform for Reflection Exchange of of Society Ideas Engine for pol., International eco., scie. and Understanding social processes 25
  26. 26. Importance for a DestinationMeetings as an engine for economic and scientific development „The role of conferences and events for the national economy is comparable to the role of nerves in the human body - they give signals.“ Prof. Günter Verheugen, Vice President of the EU Commission and EU Commissionor for industry and corporate policies (retired) 26
  27. 27. Importance for a DestinationQuantitative and qualitative secondary effects of the meetings industry 27
  28. 28. Importance for a DestinationBusiness travel as an engine of innovation „A 10 % increase in business travel increases patenting on average by about 1 %.“ Source: „International Business Travel: An Engine of Innovation“, W. Keller und N. Hovhannisyan, March 2010 28
  29. 29. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  30. 30. Green MeetingsSustainable development Awareness of the concept of sustainable development in Germany … Yes, I heard of it! 2000: 13 % 2004: 22 % 2010: 43 % Source: Federal Environmental Agency, representative survey on environmental awareness and behaviour, 2010 30
  31. 31. Green MeetingsSuppliers and organisers both agree - as they did last year - upon the bright future of greenmeetings organisers 43.9% 42.4% 13.6% providers 51.0% 37.1% 11.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% higher unchanged lower Source: EITW, provider and organiser survey 2012: How do you assess the importance of the folllowing type of events in the future? Meeting- & EventBarometer 2012 © EITW on behalf of EVVC, GCB and DZT 31
  32. 32. Green MeetingsGrowth of 10% was achieved in sustainability management systems compared to the previousyear Have you already integrated a sustainability management system in your company? Suppliers 2011 27.4% 72.6 % yes no Suppliers 2012 37.7% 62 .3% 0% 10 % 20% 30% 40% 50% 60 % 70% 80 % 90 % 10 0% Basis: EITW, Supplier survey 2012 Meeting- & EventBarometer 2012 © EITW on behalf of EVVC, GCB and DZT 32
  33. 33. Green MeetingsSustainability comparison: The German Green City Index examined the sustainability of German‘smajor cities 33
  34. 34. Green MeetingsOverview of measures in the field of green meetings Training of Green Globe Sustainability Codex Sustainability Advisors greenmeetings & events GCB Website German Standards Conference Commitee for Sustainable Event Management Green Travel Brochure Green Travel Film 34
  35. 35. AGENDA National and International Relevance of the German Meetings Industry Prerequisites for a Successful Meeting Destination Importance of the Meetings Industry for a Destination Sustainability in the Meetings Industry Outlook
  36. 36. OutlookToday and past 36
  37. 37. OutlookThe future: 10 challengesSource: The IMEX Power of 10 Studie, 2012 37
  38. 38. OutlookQuality - Meetings Made in Germany “I prefer to remember the future.” Spanish surrealist painter May 11, 1904 – January 23, 1989 38
  39. 39. Matthias Schultze The German MeetingsManaging DirectorGCB German Convention Industry as an Engine forBureau Economic and ScientificBelgrade, Development23rd September 2012

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