The document discusses how content management systems like Joomla, WordPress, and Drupal are not the most important factor for clients. Rather than focusing on the CMS, web professionals should focus on providing excellent service, creating useful content for clients, and keeping up with emerging trends. The needs of the client matter more than the specific CMS, so the focus should be on the client experience rather than the technical details of the website platform.

1. In the real world
No one cares about your CMS
It’s not about Joomla! (or Wordpress or Drupal)
@mhoefer

2. mhoefer
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

3. About Me
• Career change in 1999, Camp Director
become “Internet Guy” via Marlboro
College Graduate School
• MARKEM Corp
• The Hanover Insurance Group
• Lucidus
• Hoeferweb
• and Marlboro College Graduate School
• Three children 7- 12
• Active in the Keene community and
Democratic Politics in New Hampshire
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

4. CMS
• WebMerge
• Interwoven six figure “shelfware”
• Homegrown MS SQL with Linux/Tomcat
• Adobe Contribute
• IBM ECM
• Drupal
• Joomla! (and Joomies)
• Wordpress
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

5. Confession
ELA2007
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

6. Ties Think I’m A Geek,
Geeks Think I’m A Tie
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

7. mhoefer
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

8. Monument
Tina Hsu
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

9. Garden
Earthworm
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

10. About Hoeferweb
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

11. Joomla?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

12. Joomla?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

13. Joomla?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

14. Joomla?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

15. Joomla?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

16. Does it Matter?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

17. No one wants a drill
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

18. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

19. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

20. Dangerous
• Not only in the way we usually think of...
• Ruining our elegant information architecture
• Turning an <H1> in to a multi-colored rainbow.
• But also...
• Do they make clients feel stupid?
• Can a CMS lead to Client Disappointment?
• Does it lead to the next tear down “I hear XYZ is
easier to use”
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

21. So What Does
Matter?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

22. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

23. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

24. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

25. Service
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

26. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

27. Be
Excellent
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

28. Be of Use
I want to be with people who submerge in the
task,who go into the fields to harvest and work
in a row and pass the bags along,who are not
parlor generals and field deserters but move in a
common rhythm when the food must come in or
the fire be put out.
-- Marge Piercy
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

29. Some Trends
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

30. Hot or Not?
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

31. QR Codes
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

32. QR Codes
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

33. Timeline
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

34. Timeline
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

35. Google +
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

36. Google +
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

37. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

38. Pinterest
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

39. Pinterest
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

40. It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

41. Content
(Replace this later...)Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Mauris
porta quam et nibh tristique fermentum.
Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus
mus. Nulla eget molestie ipsum.
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

42. Content
(Replace this later...)Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Mauris
porta quam et nibh tristique fermentum.
Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus
mus. Nulla eget molestie ipsum.
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

43. Premium Themes
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

44. Premium Themes
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

45. Mobile
Mobile Visits to Keene-YMCA.org
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

46. Mobile
Mobile Visits to Keene-YMCA.org
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

47. Caution...
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

48. Summary
• Don’t Sell Joomla... sell “You”
• Consider selling “Service” not
“Things”
• Learn about Good Content
• Learn about Analytics and
Conversion
• Watch for for the next “Cheese
Move”
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012

49. Thanks!
Mike Hoefer
mike@hoeferweb.com
@mhoefer
(603) 369-7970
It’s Not About Joomla! (or Wordpress, or Drupal)
Joomla! Day New England
March 31, 2012