What accents do Brits prefer.

1. “Which accents do Brits prefer”? AskVC is a free service. Questions shouted out on Twitter, using the #AskVChashtag, are reviewed and the winners asked as part of Vision Critical’s UK omnibus. This question was asked w/c 3 October, 2011, with a base of just over 2000 people. If you’d like to know more about Vision Critical’s omnibus or online field services please contact will.cooper@visioncritical.com.

2. Which accents do Brits prefer?(Data table on next page, fieldwork Oct 3 & 4, 2011) AskVC asked 2000 people from the Vision Critical omnibus “Which of the following accents do you prefer”. The results for the total sample were : Irish 33% French 17% American 14% Australian 13% Indian 2% Other 21% Of the 464 people who said ‘Other’, just over 60% mentioned some form of British accent (e.g. Scottish, English, and Yorkshire). Just over 20% mentioned a European accent (e.g. Spanish, Italian, and German). 8% of respondents said they had no preference. There were a few interesting differences between the demographic groups. Whilst 14% of the total sample preferred the American accent, 22% of the Londoners and 19% the 18-34 year olds preferred American. Irish was preferred by 33% of the total sample, but this dropped to 22% in London and went up to 43% in Scotland. French was preferred by 17% of the total sample, but this dropped to 10% for 19-34 year olds and went up to 24% for the 55+ age group. So, what is the take-away? This AskVC question was asked by Jeffrey Henning who wanted, as an American, some feedback on how his accent was likely to be received in the UK. The results indicate that preferences are quite diverse. In any audience, there are likely to be people who like your accent, and some that don’t.

3. What accents do the Brits prefer? Which of the following accents do you prefer? (select one) If you’d like to ask a question to the Brits, shout it out on Twitter using the hashtag #AskVC